Make more of the time with your kids. Keep more of the memories you make along the way.

Name: Make more of the time with your kids. Keep more of the memories you make along the way.: Personalised ways to connect, reconnect and make the most of every ordinary day with your kids. Plus a private place to keep the photos, words, voice notes and little details you’d otherwise forget.
Author: Joel Burford

Personalised ways to connect, reconnect and make the most of every ordinary day with your kids. Plus a private place to keep the photos, words, voice notes and little details you’d otherwise forget.

Personalised to your family, your children’s ages and the time you actually have
Build a private, growing story of the moments and little details you want to keep
Actual useful ways to connect and reconnect that fit real family life

Created byJoel Burford

Founder of Positivity As Parents, a parenting community followed by more than 800,000 parents across Instagram, Facebook and TikTok.

Connection Coach

You want to feel more present when you’re together. Today, put your phone away for 2 minutes and give them your full attention.

Today's Connection Prompt

5 min • Ask them to tell you about their day,

Continue Start Now

The hard part is knowing what to actually do with today.

Between work, school, dinner, mess, screens and tiredness, it isn't always easy to make the most of an ordinary day, even when you desperately want to.
Before They Don’t Need You helps turn that feeling into something practical you can actually do. And when one of those ordinary moments becomes something you don’t want to forget, it gives you somewhere private to keep it.

A moment worth keeping

“She told me something at bedtime tonight that I don't want to forget.”

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MAKE MORE OF IT

Life is busy. The app gets to know your family and gives you personalised little ways to connect, reconnect and make more of ordinary days.

A five-minute Connection Moment.
A question worth asking.
Something small to do together.
The words to begin again after a hard moment.

Not more generic parenting advice to remember, but something practical you can actually use today.

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KEEP MORE OF IT

Imagine being able to look back and almost replay the story of your children growing up.

You keep the photos, yes, but it's hard to remember every story behind every one of them. With the Before They Don't Need You app, you can now do exactly that.

Keep the funny things they say, what they’re obsessed with right now, ordinary routines, photographs and the stories behind them, voice notes, Letters for Later and the little details that are surprisingly easy to forget.

Over time, the things you choose to keep build into a private, growing story of this season of family life.

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Imagine looking back at this in a few years.

Right Now

She’s into drawing cats, making her own jewellery, and calls every tiny dog a “baby puppy.”

You might one day miss her climbing into your bed first thing in the morning, and the way she gets so excited whenever she has something to show you.

This is the beginning of Their Story.

Start with a small snapshot of who they are right now.

As you use the app, keep the moments, photographs, words and little details you’re glad you didn’t leave buried in your camera roll.

"I built this because I know how easy it is to love your children deeply and still feel like the days are slipping past."

Joel Burford

Founder of Positivity As Parents, a parenting community followed by more than 800,000 parents across Instagram, Facebook and TikTok.

I'm a dad of three, and I've spent years thinking and talking about one feeling that seems to follow so many of us through parenthood: how can we love these years so much and still feel like they're disappearing while we're busy living them?

Through Positivity As Parents, I've shared thousands of reminders about connection, childhood, guilt, repair and the ordinary moments we often don't realise mattered until later.

But eventually I wanted to create something that did more than remind parents to slow down.

Before They Don't Need You turns that reminder into something you can actually do.

Something small to do today. Somewhere to turn after a hard moment. And a place to keep the little pieces of family life you know you’ll want back one day.

I'm not here to tell anyone how to parent perfectly. I built this to help parents like me make more of what's already here, and keep more of it before it changes.

Meet me & see why I built the app

What "Before They Don't Need You" helps you do:

Know what you can actually do today to feel closer

Start conversations that go beyond “How was your day?”

Capture the photos and save the stories behind them

Keep funny sayings, little routines, voice notes and who they are right now

Build a private, growing record of the family life you might otherwise forget

Find the words to reconnect after difficult moments

Write Letters for Later for things you want them to have one day

Make more of ordinary time without needing elaborate activities

Stay connected as your children grow and need you differently

Five-Minute Floor Time

Personalized Connection Moment • 5 min

A simple after-school reset for you and your six-year-old: let them choose one toy or game, follow their lead, and give them your undivided attention before the evening rush begins.

What to do

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Let Them Choose

1 min

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Follow Their Lead

3 min

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Give Them All of You

1 min

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Make more of today in 4 simple steps

it only takes 5 minutes to make a difference

Onboarding Quiz

What would you most like help with right now?

Being more present when we’re together

Having more meaningful conversations

Repairing after difficult moments

Creating more ordinary memories

Tell us about your family

Share who you want to feel closer to, their ages or stages, what's getting in the way and what you need most right now.

Your Plan

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Week 1

Building Everyday Connection

Daily connection moments

Meaningful conversation starters

Simple memory-making ideas

Gentle reflections

Week 2Upcoming

Repair & Reconnection

2. Get support shaped around your life

Your Plan and daily experience adapt to your family, your priorities and the amount of time you actually have.

Today, September 7

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Today’s Check-In

Reflection · 1 min

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Today’s Connection Moment

Connection · 5 min

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Notice & Remember

Reflection · 2 min

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Open When Letter

Writing • 4 min

3. Make more of today

Get small personalised ways to connect, talk, play, repair or simply pay attention to something that matters.

Your Progress

Memories Saved

12 memories

as of Jul 30

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4. Keep more of it for tomorrow

Start Their Story with a few little details about who they are right now, then keep the photographs, words, voice notes, letters and everyday moments you know you’ll want to remember.

It only takes 2 minutes to get started

Your questions, answered

Who is this app for?

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What will I actually get each day?

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How much time does this take each day?

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What if I already feel guilty that I'm not doing enough?

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How personalized is the experience?

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What kind of support is available?

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What happens if I miss a few days?

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Can I save photos, voice notes and memories in the app?

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Are the memories I save private?

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What happens when my first Plan ends?

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Make more of the time with your kids. Keep more of the memories you make along the way.