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Your wine homie. Your cheat code.Your wine homie. Your cheat code.
Take the quiz to get your personalized plan

Your wine homie. Your cheat code.

Choose bottles, decode wine lists, pair dinner, host, gift, and learn why every move works—in language you can actually use.
Choose bottles, decode wine lists, pair dinner, host, gift, and learn why every move works—in language you can actually use.
  • Know what to order—and why it works
  • Learn the wine words without the wine-world attitude
  • Get real-life wine help with a photo or question
Tahiirah Habibi
Created byTahiirah Habibi
Award-winning wine educator, making wine make sense in real life.
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Your wine homie. On call.

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Today
Plan
Progress
Coach
Hero image

Today's Tasting Session

8 min • Sensory Memory Mapping

Continue session
Take the quiz to get your personalized plan
Wine confidence, without the pressure

You don't need to know wine to enjoy it.

Your palate is not a pop quiz—and wine should not feel like a test.

Feature image

Nice job!

You crushed your goal of naming 12 unique wine aromas this week.

psychology_alt

Trust what you notice

Start with the flavors, foods, and memories you already know.

science

Understand what you're tasting

Get clear on acidity, tannin, body, and aroma—without a lecture.

translate

Know what to say and do

Order, buy, pair, and describe wine in words that feel natural to you.

The only app you need

Real wine help for the moments that matter.

A smarter move now. More confidence next time.

Your wine homie. Your cheat code.Your wine homie. Your cheat code.
Take the quiz to get your personalized plan

Your wine homie. Your cheat code.

Choose bottles, decode wine lists, pair dinner, host, gift, and learn why every move works—in language you can actually use.
Choose bottles, decode wine lists, pair dinner, host, gift, and learn why every move works—in language you can actually use.
  • Know what to order—and why it works
  • Learn the wine words without the wine-world attitude
  • Get real-life wine help with a photo or question
Tahiirah Habibi
Created byTahiirah Habibi
Award-winning wine educator, making wine make sense in real life.
Background
Background
targetWine-ish
6
T

Your wine homie. On call.

Loading...

Today
Plan
Progress
Coach
Hero image

Today's Tasting Session

8 min • Sensory Memory Mapping

Continue session
Take the quiz to get your personalized plan
Wine confidence, without the pressure

You don't need to know wine to enjoy it.

Your palate is not a pop quiz—and wine should not feel like a test.

Feature image

Nice job!

You crushed your goal of naming 12 unique wine aromas this week.

psychology_alt

Trust what you notice

Start with the flavors, foods, and memories you already know.

science

Understand what you're tasting

Get clear on acidity, tannin, body, and aroma—without a lecture.

translate

Know what to say and do

Order, buy, pair, and describe wine in words that feel natural to you.

The only app you need

Real wine help for the moments that matter.

A smarter move now. More confidence next time.

Feature showcase

Aroma Wheel Basics

Cultural Reference Practice

Today's Tasting Session

8 min • Sensory Memory Mapping

Start session

Vocabulary Index Review

Including everything you need to succeed:

science

Choose the bottle.

keyboard_arrow_down

Upload a label, shelf tag, menu, or wine list. Get the move, the why, and what to say.

palette

Taste it.

keyboard_arrow_down

Build a vocabulary from what you’re genuinely picking up.

translate

Pair the meal.

keyboard_arrow_down

Make dinner, date night, hosting, or takeout taste intentional—not overthought.

library_books

Learn why it works.

keyboard_arrow_down

Every practical answer teaches you something useful for the next wine moment.

style

Save it.

keyboard_arrow_down

Keep track of the bottles worth running back to.

school

Grow your way.

keyboard_arrow_down

Beginner, pro, or somewhere in between—your next lesson meets you there.

quiz

Make the connection.

keyboard_arrow_down

Turn what you smell and taste into wine language you can actually use.

volume_up

Say it with your chest.

keyboard_arrow_down

Practice the names and terms without making it weird.

notifications_active

Ask your wine homie.

keyboard_arrow_down

Bring the bottle, list, meal, budget, or occasion. Leave with a confident next move.

Created by Tahiirah Habibi

Wine should feel good, not gatekept.

Tahiirah Habibi

Tahiirah Habibi

Award-winning wine educator, making wine make sense in real life.

Tahiirah Habibi is an award-winning wine educator and the first Black woman to create and launch a mobile wine app. Through Wine-ish, she makes wine knowledge, confidence, and culture more accessible to everyone—in language that makes room for your actual life.

A shared table, a great bottle, and room to discover what you love.
A shared table, a great bottle, and room to discover what you love.
A shared table, a great bottle, and room to discover what you love.
444a9803 2
DCrowder_0253_Retouched
Wine is meant to be explored, shared, and made personal.
Wine-ish

What you’ll build with Tahiirah

Trust your palate
Name what you taste
Understand the wine part
Order, pair, and buy with ease
Speak wine your way
Practice without the pressure
Make choices that feel like yours
Bring your own references
Have better wine moments
Keep learning at your pace
YOUR WINE HOMIE

Your cheat code for every wine moment.

Get the recommendation, understand the why, and know how to say it in your own words.

book

Cultural Memory Wine Tasting: Red Fruit Edition

Personalized Lesson • 12 min
Explore red fruit aromas in wine using sensory memories from your own cultural background. This lesson blends scientific foundations with familiar references, helping you confidently identify and describe wine aromas in your own words.
What to do
spa
Sensory Warm-Up
2 min
chevron_right
analytics
Red Fruit Aroma Wheel
3 min
chevron_right
assignment
Cultural Reference Mapping
4 min
chevron_right
edit
Personal Descriptor Practice
3 min
chevron_right
check_circle
Scientific Anchor & Reflection
2 min
chevron_right
How it works

Get the move. Learn the why. Use it again.

A personalized path and real-life wine help, together.

Onboarding Quiz

What’s your main goal with wine right now?

Feel more confident describing what I taste
Learn wine basics without the jargon
Connect wine to my own food and culture
Build a practical wine vocabulary
1

Tell us your vibe

Share where you’re starting and what you want from wine.

Your Plan

Week 1

Foundations of Wine Perception

Aroma Wheel Introduction
Sensory Memory Warm-Up
Basic Tasting Techniques
First Cultural Reference Mapping
Week 2Upcoming

Expanding Your Wine Language

2

Get your plan

We build a wine path that fits your palate and your life.

Today, September 12

6
V

Aroma Wheel Basics

Lesson • 3 min

Cultural Reference Practice

Activity • 5 min

Sensory Memory Mapping

Session • 8 min

Vocabulary Index Review

Review • 4 min

3

Use your cheat code

Bring a bottle, wine list, date night, dinner, or gift moment. Get the move and the why.

Your Progress

Wine Confidence Score

82 confidence score

as of Aug 26

JuneSeptember

Vocabulary & Lexicon Growth

32.7 terms practiced or saved

as of Aug 26

JuneSeptember
4

Build lasting confidence

Learn your taste, trust your choices, and speak wine in your own words.

It only takes 2 minutes to get started

starstarstarstarstar

What Wine-ish beta members are saying

Real early feedback from people building wine confidence in their own words.

Quote
“Fun and very useful app that was developed with us in mind, and the way we navigate the world.”
D
starstarstarstarstar
Debi
Wine-ish beta member
Quote
“This is helping me grow in my wine experience in a safe environment.”
W
starstarstarstarstar
Wine-ish beta member
Shared anonymously
Quote
“The app caters to the person and the answers you give. This app gives you a great education to learn about wine and also helps you pair wines that you have.”
D
starstarstarstarstar
Dianne Dixon
Wine-ish beta member
FAQ

Quick answers

What if I feel intimidated by wine?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
Can I get help in the app?
expand_more
Who’s guiding me?
expand_more
Can I take a photo of a bottle or wine list?
expand_more
Can it help with a tasting or dinner party?
expand_more
Do I need wine knowledge before I start?
expand_more
Will Wine-ish make wine easier to understand?
expand_more
Today's the day

Wine confidence, your way.

Trust your palate. Learn the wine part. Have better wine moments.

5% of every Wine-ish subscription supports organizations advancing clean water, sanitation, and environmental justice in underserved communities.

targetWine-ish
6
V

Good evening!

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No activities available for today.
Today
Plan
Progress
Coach
Quick Activity Update
more_horiz
What should I focus on today?
11:08 PM
Today, we'll focus on connecting wine aromas to your own sensory memories, especially around red fruit notes. This helps you build a personal wine vocabulary and makes tasting more meaningful and memorable.
11:09 PM
I only have about five minutes today—can you give me a quick activity that still helps me make progress?
11:09 PM
Absolutely! I'll adjust today's lesson so you can focus on a single aroma and practice describing it using a memory from your background. Even a few minutes will deepen your sensory awareness.
11:10 PM
targetWine-ish
6
V

Good evening!

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No activities available for today.
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Your Plan

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Today
Plan
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Your Progress

Today
Plan
Progress
Coach

Including everything you need to succeed:

science

Choose the bottle.

keyboard_arrow_down

Upload a label, shelf tag, menu, or wine list. Get the move, the why, and what to say.

palette

Taste it.

keyboard_arrow_down

Build a vocabulary from what you’re genuinely picking up.

translate

Pair the meal.

keyboard_arrow_down

Make dinner, date night, hosting, or takeout taste intentional—not overthought.

library_books

Learn why it works.

keyboard_arrow_down

Every practical answer teaches you something useful for the next wine moment.

style

Save it.

keyboard_arrow_down

Keep track of the bottles worth running back to.

school

Grow your way.

keyboard_arrow_down

Beginner, pro, or somewhere in between—your next lesson meets you there.

quiz

Make the connection.

keyboard_arrow_down

Turn what you smell and taste into wine language you can actually use.

volume_up

Say it with your chest.

keyboard_arrow_down

Practice the names and terms without making it weird.

notifications_active

Ask your wine homie.

keyboard_arrow_down

Bring the bottle, list, meal, budget, or occasion. Leave with a confident next move.

Created by Tahiirah Habibi

Wine should feel good, not gatekept.

Tahiirah Habibi

Tahiirah Habibi

Award-winning wine educator, making wine make sense in real life.

Tahiirah Habibi is an award-winning wine educator and the first Black woman to create and launch a mobile wine app. Through Wine-ish, she makes wine knowledge, confidence, and culture more accessible to everyone—in language that makes room for your actual life.

A shared table, a great bottle, and room to discover what you love.
A shared table, a great bottle, and room to discover what you love.
A shared table, a great bottle, and room to discover what you love.
444a9803 2
DCrowder_0253_Retouched
Wine is meant to be explored, shared, and made personal.
Wine-ish

What you’ll build with Tahiirah

Trust your palate
Name what you taste
Understand the wine part
Order, pair, and buy with ease
Speak wine your way
Practice without the pressure
Make choices that feel like yours
Bring your own references
Have better wine moments
Keep learning at your pace
YOUR WINE HOMIE

Your cheat code for every wine moment.

Get the recommendation, understand the why, and know how to say it in your own words.

book

Cultural Memory Wine Tasting: Red Fruit Edition

Personalized Lesson • 12 min
Explore red fruit aromas in wine using sensory memories from your own cultural background. This lesson blends scientific foundations with familiar references, helping you confidently identify and describe wine aromas in your own words.
What to do
spa
Sensory Warm-Up
2 min
chevron_right
analytics
Red Fruit Aroma Wheel
3 min
chevron_right
assignment
Cultural Reference Mapping
4 min
chevron_right
edit
Personal Descriptor Practice
3 min
chevron_right
check_circle
Scientific Anchor & Reflection
2 min
chevron_right
How it works

Get the move. Learn the why. Use it again.

A personalized path and real-life wine help, together.

Onboarding Quiz

What’s your main goal with wine right now?

Feel more confident describing what I taste
Learn wine basics without the jargon
Connect wine to my own food and culture
Build a practical wine vocabulary
1

Tell us your vibe

Share where you’re starting and what you want from wine.

Your Plan

Week 1

Foundations of Wine Perception

Aroma Wheel Introduction
Sensory Memory Warm-Up
Basic Tasting Techniques
First Cultural Reference Mapping
Week 2Upcoming

Expanding Your Wine Language

2

Get your plan

We build a wine path that fits your palate and your life.

Today, September 12

6
V

Aroma Wheel Basics

Lesson • 3 min

Cultural Reference Practice

Activity • 5 min

Sensory Memory Mapping

Session • 8 min

Vocabulary Index Review

Review • 4 min

3

Use your cheat code

Bring a bottle, wine list, date night, dinner, or gift moment. Get the move and the why.

Your Progress

Wine Confidence Score

82 confidence score

as of Aug 26

JuneSeptember

Vocabulary & Lexicon Growth

32.7 terms practiced or saved

as of Aug 26

JuneSeptember
4

Build lasting confidence

Learn your taste, trust your choices, and speak wine in your own words.

It only takes 2 minutes to get started

starstarstarstarstar

What Wine-ish beta members are saying

Real early feedback from people building wine confidence in their own words.

Quote
“Fun and very useful app that was developed with us in mind, and the way we navigate the world.”
D
starstarstarstarstar
Debi
Wine-ish beta member
Quote
“This is helping me grow in my wine experience in a safe environment.”
W
starstarstarstarstar
Wine-ish beta member
Shared anonymously
Quote
“The app caters to the person and the answers you give. This app gives you a great education to learn about wine and also helps you pair wines that you have.”
D
starstarstarstarstar
Dianne Dixon
Wine-ish beta member
FAQ

Quick answers

What if I feel intimidated by wine?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
Can I get help in the app?
expand_more
Who’s guiding me?
expand_more
Can I take a photo of a bottle or wine list?
expand_more
Can it help with a tasting or dinner party?
expand_more
Do I need wine knowledge before I start?
expand_more
Will Wine-ish make wine easier to understand?
expand_more
Today's the day

Wine confidence, your way.

Trust your palate. Learn the wine part. Have better wine moments.

5% of every Wine-ish subscription supports organizations advancing clean water, sanitation, and environmental justice in underserved communities.