In this video series, I share my entire, start-to-finish creative process on camera, as I write and produce a brand new, production-heavy pop song from scratch. Along the way, I share and explain everything that I’m doing and thinking in detail — every idea, decision, tool, and technique.

While I share both my songwriting and production process, this session is much more focused on the production side, especially drum production. I share every detail of my production process, from chopping break beats and tuning drum samples to pocketing guitars and processing synths.

You’ll learn exactly how I produce thick pop tracks firsthand, from how I come up with my initial idea all the way through how I mix, master, and export my final track.

In the process, I’ll be explaining my approach to the following topics:

• Finding Inspiration and Starting Songs
• Writing Lyrics and Pop Melodies
• Vocal Recording and Production
• My Full Production Process - Drum Production and Sound Selection
• Writing Synth, Bass, Guitar, Drum Parts
• EQ, Reverb, Compression, and More FX
• Arrangement, Layering, Composition
• Working With Live Instruments
• Structuring the Perfect Pop Song
• Finding and Crafting the Best Sounds
• Advanced Songwriting and Production
• Songwriting Across Genres
• Polishing and Finalizing Tracks

This series is the best demonstration of my top-line songwriting process anywhere. Many of the biggest songs I’ve written are known for their drums (Halo for Beyonce, Rumour Has It for Adele, Bleeding Love for Leona Lewis, etc.), so if you’re curious how I produce drums, I’ve included it all here in this series, along with a lot of other production and songwriting tricks and ideas.