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Build the Life You Keep Promising Yourself You’ll StartBuild the Life You Keep Promising Yourself You’ll Start
Take the quiz to get your personalized plan

Build the Life You Keep Promising Yourself You’ll Start

The Evidence-Based System to Create Your Dream Life
The Evidence-Based System to Create Your Dream Life
  • Build your Winner's Mindset: Never become demotivated again
  • You're not average: Turn goals into daily execution 
  • Make progress feel effortless and automatic: No relying on willpower
Amy Wang
Created byAmy Wang
Self‑development creator, life coach, and entrepreneur helping 750K+ subscribers execute on goals with simple systems that compound.
Background
Hero image

Your coach

You’re setting ambitious goals, but your daily habit tracking is inconsistent. Let’s focus on scheduling your top habit at the same time each day to build momentum.

Today's Activity

10 min • Habit Tracker & Reflection

Continue activity
Take the quiz to get your personalized plan
execute your goals

For those who are tired of being stuck on Day 1

I’ve seen it in my friends, my clients, and even myself: we set big goals, feel motivated for a week, then slip right back into old patterns. The truth? Only about 20% of people ever follow through on the goals they set. Not because they don’t care, but because they don’t have a system. Exec was built to change that. It helps you turn intention into action: with the same clarity, mindset, and structure that helped me create my dream life. If you’re ready to stop restarting and finally build momentum that lasts, this is where it begins.

Feature image

Nice job!

You crushed your goal of completing 28 daily habit check-ins this month.

trending_up

Beat the 8% Statistic

Only 8% stick to New Year’s goals. Most quit because they don’t have a clear WHY. Exec helps you uncover yours and keep it front-and-center daily.

settings

Systems Over Motivation

Motivation fades. Systems compound. Exec gives you a proven structure and tracks your wins so progress becomes inevitable.

hourglass_empty

No Regrets, Only Results

People don’t fail from lack of talent—they stop believing they can improve. Exec rebuilds conviction through visible progress and a Winner’s Mindset.

THE ONLY APP YOU NEED

A personalized life strategy coach. In your pocket.

Knowing isn’t the problem—executing is. Exec guides your day with clarity, keeps you accountable, and adapts as you grow.

Build the Life You Keep Promising Yourself You’ll StartBuild the Life You Keep Promising Yourself You’ll Start
Take the quiz to get your personalized plan

Build the Life You Keep Promising Yourself You’ll Start

The Evidence-Based System to Create Your Dream Life
The Evidence-Based System to Create Your Dream Life
  • Build your Winner's Mindset: Never become demotivated again
  • You're not average: Turn goals into daily execution 
  • Make progress feel effortless and automatic: No relying on willpower
Amy Wang
Created byAmy Wang
Self‑development creator, life coach, and entrepreneur helping 750K+ subscribers execute on goals with simple systems that compound.
Background
Hero image

Your coach

You’re setting ambitious goals, but your daily habit tracking is inconsistent. Let’s focus on scheduling your top habit at the same time each day to build momentum.

Today's Activity

10 min • Habit Tracker & Reflection

Continue activity
Take the quiz to get your personalized plan
execute your goals

For those who are tired of being stuck on Day 1

I’ve seen it in my friends, my clients, and even myself: we set big goals, feel motivated for a week, then slip right back into old patterns. The truth? Only about 20% of people ever follow through on the goals they set. Not because they don’t care, but because they don’t have a system. Exec was built to change that. It helps you turn intention into action: with the same clarity, mindset, and structure that helped me create my dream life. If you’re ready to stop restarting and finally build momentum that lasts, this is where it begins.

Feature image

Nice job!

You crushed your goal of completing 28 daily habit check-ins this month.

trending_up

Beat the 8% Statistic

Only 8% stick to New Year’s goals. Most quit because they don’t have a clear WHY. Exec helps you uncover yours and keep it front-and-center daily.

settings

Systems Over Motivation

Motivation fades. Systems compound. Exec gives you a proven structure and tracks your wins so progress becomes inevitable.

hourglass_empty

No Regrets, Only Results

People don’t fail from lack of talent—they stop believing they can improve. Exec rebuilds conviction through visible progress and a Winner’s Mindset.

THE ONLY APP YOU NEED

A personalized life strategy coach. In your pocket.

Knowing isn’t the problem—executing is. Exec guides your day with clarity, keeps you accountable, and adapts as you grow.

Feature showcase

Morning Briefing

Curated Video Lesson

Today's Activity

10 min • Habit Tracker & Reflection

Start activity

Yearbook Update

Including everything you need to succeed:

star

Personal WHY discovery

keyboard_arrow_down

Find your mission so you stop drifting and start driving.

flag

Goal setting across all areas of your life

keyboard_arrow_down

Set ambitious goals in wealth, relationships, health, and fulfillment—then pursue them with focus.

check_circle

Habit planning with expert cadence

keyboard_arrow_down

Build realistic routines that actually stick.

fact_check

Daily briefing for personalized productivity and mindset

keyboard_arrow_down

Start each day knowing exactly what to do and why it matters.

track_changes

Habit tracker for inevitable execution

keyboard_arrow_down

Watch small actions compound into momentum you can feel.

insights

AI-powered daily reflection and feedback

keyboard_arrow_down

Turn lessons into progress—every single day.

video_library

Curated lessons

keyboard_arrow_down

Get the right insight at the right moment.

photo_library

Yearbook progress journal

keyboard_arrow_down

See your growth, celebrate milestones.

celebration

Motivation and celebration for every win

keyboard_arrow_down

Stay proud, energized, and consistent.

Created by

"After searching for years, I gave up on finding the perfect app. So I made it instead."

Amy Wang

Amy Wang

Self‑development creator, life coach, and entrepreneur helping 750K+ subscribers execute on goals with simple systems that compound.

Hi, I’m Amy Wang, creator, coach, and YouTuber helping 750K+ people achieve their goals with clarity and conviction.

In 2021, just two weeks into my first job out of college, I remember crying for no reason. I wasn’t unhappy; I just felt disconnected, like I wasn’t living with purpose.

So I started creating. I spent nights and weekends making videos that barely got views, but I kept posting, reflecting, and improving. Over time, that system of clarity, habits, and reflection became the foundation of everything I have today - work that feels like play, living in my dream city surrounded by dream friends, and married to my best friend.

That’s the same system I built into Exec because even now, when life gets full and chaotic, I want to make sure I never fall out of alignment again.

And now, you can use it too.

Follow a proven system to make your success inevitable

Clarify your mission — Define your WHY and main goals in the 4 pillars.
Turn goals into daily execution — Simple, repeatable habits that build momentum.
Build your Winner’s Mindset — Conviction and consistency over perfection.
Reflect, adapt, optimize — Learn from each day so growth becomes automatic.
Remove roadblocks — Find out exactly what's not serving you and how to cut it 
AI-POWERED COACHING

Every single day in the app is 100% personalized to you.

Never be stuck on generic productivity advice again. Exec learns your patterns, priorities, and roadblocks to coach you like a real mentor—so you stay focused, accountable, and aligned.

assignment

Executive Daily Briefing & Reflection

Personalized Session • 15 min

Start your day with a tailored executive briefing, habit checklist, and mindset lesson. End with a guided reflection that connects your daily actions to your core WHY, helping you lead your life like a CEO.

What to do
analytics
Executive Briefing
6 min
chevron_right
book
Mindset Lesson & Quiz
4 min
chevron_right
check_circle
Habit Tracker
2 min
chevron_right
edit
Guided Reflection
3 min
chevron_right
How it works

Lead your life’s success in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What’s your top priority right now?

Advance my career or finances
Strengthen my relationships
Improve my health and energy
Find more personal fulfillment
1

Complete the onboarding quiz

Reflect on your values and goals so Exec can personalize your plan from day one.

Your Plan

Week 1

Define Your Mission

Establish Your WHY
Set Main Life Goals
Identify Key Habits
Personalize Your Routine
Week 2Upcoming

Execute Your Strategy

2

Get your personalized plan

Receive a clear roadmap with habits and routines across all four life pillars.

Today, February 22

6
V

Morning Briefing

Lesson • 5 min

Curated Video Lesson

Watch • 8 min

Habit Tracker & Reflection

Activity • 10 min

Yearbook Update

Upload Progress • 4 min

3

Follow daily tasks to stay on track

Start with a morning briefing, complete your habits, and get timely lessons.

Your Progress

Habits Completed

28 total

+12 in the last week

NovemberFebruary

Reflection Entries

30 total

+7 in the last week

NovemberFebruary
4

Track progress & see real results

Review wins, reflect with your coach, and celebrate momentum that compounds.

It only takes 2 minutes to get started

starstarstarstarstar

See how Amy Wang has changed lives around the world

Join millions of people achieving their goals with the CEO method

Quote
Amy has helped me and millions of other people with her videos. She has helped us accomplish what we thought we couldn't. She's an inspiration.
Ria Sharma's profile
starstarstarstarstar
Ria Sharma
VERIFIED YT subscriber
Quote
Exec gave me back control over my time and my mindset. It helped me build routines that stick and reminded me that success doesn’t have to mean burnout.
Angie's profile
starstarstarstarstar
Angie
VERIFIED USER
Quote
For years, I'd start a new habit and quit a week later. Exec finally broke that cycle! The structure feels personalized, like it was designed for me, and wins I've had since joining are proof.
Adielle's profile
starstarstarstarstar
Adielle
VERIFIED USER
Quote
I’ve followed Amy for years, and what I love most is that she’s not trying to be perfect. She’s honest about growth being hard, but she always gives you a practical way forward.
Yeua C.'s profile
starstarstarstarstar
Yeua C.
VERIFIED YT SUBSCRIBER
Quote
Amy, thank you so much for these videos. I am a 9th grader who used to get really decent grades, and this year has been hard. You taught me that everyone has their problems and nobody is perfect. Really, thank you so much. I learned a lot about how I could improve myself and also stop my anxiety.
Catherine's profile
starstarstarstarstar
Catherine
VERIFIED subscriber
Quote
I randomly clicked on your video and I didn't expect it to completely change my mindset. This was the wake up call I needed to work hard and reach my limits. Your words are gold.
Simone P.'s profile
starstarstarstarstar
Simone P.
VERIFIED subscriber
Quote
I felt like a failure today, but you are always a source of motivation for me. When I achieve my goals in life (especially in my studies), I’ll proudly mention your name in front of everyone, because it was also made possible by you. You’ve always reminded me that I can do it. I even write down your words in my diary, and whenever I feel sad or defeated, I read them again to find strength.
Thea L.'s profile
starstarstarstarstar
Thea L.
VERIFIED subscriber
Quote
The app is so cool!! I love how it’s personalized based on my needs and I like how I get a push notification everyday to remind me to go back and log my progress. It’s very motivating and has become a part of my daily routine!
Angie's profile
starstarstarstarstar
Angie
VERIFIED USER
FAQ

Your questions, answered

Who is this app for?
expand_more
Is there a free option?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Join 750K+ Execs

This Is Your One Shot—Make It Count

You’re minutes from a personalized life strategy backed by a community of 750K+. Only 8% finish their goals. Exec helps you become the kind of person who follows through. Know yourself. Lead yourself. Execute.

targetExec
6
V

Good morning!

Loading...

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No activities available for today.
Today
Plan
Progress
Coach
Quick Activity Update
more_horiz
What should I focus on today?
12:57 AM
Today, we'll focus on completing your top three habits: your morning run, deep work session, and evening reflection. These actions directly support your WHY and move you closer to your main goals.
12:57 AM
I'm traveling today and only have about 5 minutes for my routine. Can you update my activities?
12:58 AM
Absolutely! I'll streamline today's session to focus on a quick mindset check-in and a single high-impact habit. This way, you’ll still make progress and stay connected to your WHY, even on busy days.
12:58 AM
targetExec
6
V

Good morning!

Loading...

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No activities available for today.
You're on a roll!
6 day streak
February 16 - February 21
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check
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check
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check
S
M
T
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F
S
infoWhat counts towards your streak?
checkReview a progress update
checkFinish a lesson
checkComplete an activity or session
checkTrack a measurement
Today
Plan
Progress
Coach

Your Plan

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No plan data available for this app.
Today
Plan
Progress
Coach

Your Progress

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No measurements configured for this app yet.
Today
Plan
Progress
Coach

Including everything you need to succeed:

star

Personal WHY discovery

keyboard_arrow_down

Find your mission so you stop drifting and start driving.

flag

Goal setting across all areas of your life

keyboard_arrow_down

Set ambitious goals in wealth, relationships, health, and fulfillment—then pursue them with focus.

check_circle

Habit planning with expert cadence

keyboard_arrow_down

Build realistic routines that actually stick.

fact_check

Daily briefing for personalized productivity and mindset

keyboard_arrow_down

Start each day knowing exactly what to do and why it matters.

track_changes

Habit tracker for inevitable execution

keyboard_arrow_down

Watch small actions compound into momentum you can feel.

insights

AI-powered daily reflection and feedback

keyboard_arrow_down

Turn lessons into progress—every single day.

video_library

Curated lessons

keyboard_arrow_down

Get the right insight at the right moment.

photo_library

Yearbook progress journal

keyboard_arrow_down

See your growth, celebrate milestones.

celebration

Motivation and celebration for every win

keyboard_arrow_down

Stay proud, energized, and consistent.

Created by

"After searching for years, I gave up on finding the perfect app. So I made it instead."

Amy Wang

Amy Wang

Self‑development creator, life coach, and entrepreneur helping 750K+ subscribers execute on goals with simple systems that compound.

Hi, I’m Amy Wang, creator, coach, and YouTuber helping 750K+ people achieve their goals with clarity and conviction.

In 2021, just two weeks into my first job out of college, I remember crying for no reason. I wasn’t unhappy; I just felt disconnected, like I wasn’t living with purpose.

So I started creating. I spent nights and weekends making videos that barely got views, but I kept posting, reflecting, and improving. Over time, that system of clarity, habits, and reflection became the foundation of everything I have today - work that feels like play, living in my dream city surrounded by dream friends, and married to my best friend.

That’s the same system I built into Exec because even now, when life gets full and chaotic, I want to make sure I never fall out of alignment again.

And now, you can use it too.

Follow a proven system to make your success inevitable

Clarify your mission — Define your WHY and main goals in the 4 pillars.
Turn goals into daily execution — Simple, repeatable habits that build momentum.
Build your Winner’s Mindset — Conviction and consistency over perfection.
Reflect, adapt, optimize — Learn from each day so growth becomes automatic.
Remove roadblocks — Find out exactly what's not serving you and how to cut it 
AI-POWERED COACHING

Every single day in the app is 100% personalized to you.

Never be stuck on generic productivity advice again. Exec learns your patterns, priorities, and roadblocks to coach you like a real mentor—so you stay focused, accountable, and aligned.

assignment

Executive Daily Briefing & Reflection

Personalized Session • 15 min

Start your day with a tailored executive briefing, habit checklist, and mindset lesson. End with a guided reflection that connects your daily actions to your core WHY, helping you lead your life like a CEO.

What to do
analytics
Executive Briefing
6 min
chevron_right
book
Mindset Lesson & Quiz
4 min
chevron_right
check_circle
Habit Tracker
2 min
chevron_right
edit
Guided Reflection
3 min
chevron_right
How it works

Lead your life’s success in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What’s your top priority right now?

Advance my career or finances
Strengthen my relationships
Improve my health and energy
Find more personal fulfillment
1

Complete the onboarding quiz

Reflect on your values and goals so Exec can personalize your plan from day one.

Your Plan

Week 1

Define Your Mission

Establish Your WHY
Set Main Life Goals
Identify Key Habits
Personalize Your Routine
Week 2Upcoming

Execute Your Strategy

2

Get your personalized plan

Receive a clear roadmap with habits and routines across all four life pillars.

Today, February 22

6
V

Morning Briefing

Lesson • 5 min

Curated Video Lesson

Watch • 8 min

Habit Tracker & Reflection

Activity • 10 min

Yearbook Update

Upload Progress • 4 min

3

Follow daily tasks to stay on track

Start with a morning briefing, complete your habits, and get timely lessons.

Your Progress

Habits Completed

28 total

+12 in the last week

NovemberFebruary

Reflection Entries

30 total

+7 in the last week

NovemberFebruary
4

Track progress & see real results

Review wins, reflect with your coach, and celebrate momentum that compounds.

It only takes 2 minutes to get started

starstarstarstarstar

See how Amy Wang has changed lives around the world

Join millions of people achieving their goals with the CEO method

Quote
Amy has helped me and millions of other people with her videos. She has helped us accomplish what we thought we couldn't. She's an inspiration.
Ria Sharma's profile
starstarstarstarstar
Ria Sharma
VERIFIED YT subscriber
Quote
Exec gave me back control over my time and my mindset. It helped me build routines that stick and reminded me that success doesn’t have to mean burnout.
Angie's profile
starstarstarstarstar
Angie
VERIFIED USER
Quote
For years, I'd start a new habit and quit a week later. Exec finally broke that cycle! The structure feels personalized, like it was designed for me, and wins I've had since joining are proof.
Adielle's profile
starstarstarstarstar
Adielle
VERIFIED USER
Quote
I’ve followed Amy for years, and what I love most is that she’s not trying to be perfect. She’s honest about growth being hard, but she always gives you a practical way forward.
Yeua C.'s profile
starstarstarstarstar
Yeua C.
VERIFIED YT SUBSCRIBER
Quote
Amy, thank you so much for these videos. I am a 9th grader who used to get really decent grades, and this year has been hard. You taught me that everyone has their problems and nobody is perfect. Really, thank you so much. I learned a lot about how I could improve myself and also stop my anxiety.
Catherine's profile
starstarstarstarstar
Catherine
VERIFIED subscriber
Quote
I randomly clicked on your video and I didn't expect it to completely change my mindset. This was the wake up call I needed to work hard and reach my limits. Your words are gold.
Simone P.'s profile
starstarstarstarstar
Simone P.
VERIFIED subscriber
Quote
I felt like a failure today, but you are always a source of motivation for me. When I achieve my goals in life (especially in my studies), I’ll proudly mention your name in front of everyone, because it was also made possible by you. You’ve always reminded me that I can do it. I even write down your words in my diary, and whenever I feel sad or defeated, I read them again to find strength.
Thea L.'s profile
starstarstarstarstar
Thea L.
VERIFIED subscriber
Quote
The app is so cool!! I love how it’s personalized based on my needs and I like how I get a push notification everyday to remind me to go back and log my progress. It’s very motivating and has become a part of my daily routine!
Angie's profile
starstarstarstarstar
Angie
VERIFIED USER
FAQ

Your questions, answered

Who is this app for?
expand_more
Is there a free option?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Join 750K+ Execs

This Is Your One Shot—Make It Count

You’re minutes from a personalized life strategy backed by a community of 750K+. Only 8% finish their goals. Exec helps you become the kind of person who follows through. Know yourself. Lead yourself. Execute.