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End Feast-Or-Famine With Daily Lead GenerationEnd Feast-Or-Famine With Daily Lead Generation
Take the quiz to get your personalized plan

End Feast-Or-Famine With Daily Lead Generation

The Predictable Income App For Freelancers & Consultants
The Predictable Income App For Freelancers & Consultants
  • Get a personalized 90-day marketing plan based on what you're good at and what works
  • Avoid overthinking by focusing on your "Daily Apple" each morning 
  • Build a real pipeline with projects and clients you're excited about
Austin L. Church
Created byAustin L. Church
Founder of Freelance Cake and Morning Marketing Habit who has helped 1,000+ freelancers earn more on their own terms since 2019.
Background
Hero image

Your coach

You've completed several Daily Apple sprints, but your outreach messages aren't getting replies. Let's review your subject lines and personalize your next message using the provided template.

Today's Daily Apple

25 min • Lead Gen Sprint

Continue activity
Take the quiz to get your personalized plan
Achieve your goals

Fix that "not enough leads" problem

This app guides freelancers, consultants, and solo service providers through a proven 90-day journey to end the feast-or-famine cycle. You'll receive a personalized marketing plan, develop a Morning Marketing Habit with focused daily sprints, and get expert coaching that adapts to your progress. You'll always know exactly what to do next for your marketing.

Feature image

Nice job!

You crushed your goal of completing 20 Daily Apple sprints this month.

insights

Unlock your personalized lead-gen system

Start with a custom 1-page marketing plan tailored to your skills, goals, and strengths so that every action moves you closer to consistent clients.

schedule

Make marketing a daily habit

Transform scattered efforts into a focused 20-minute morning sprint. Build momentum, eliminate second guessing, and watch your pipeline actually fill up.

psychology

Get timely feedback

Receive solid coaching after every sprint. If you get stuck, the app diagnoses what’s not working and helps you fix it so you make measurable progress.

The only app you need

A personalized lead generation coach. In your pocket.

This app guides freelancers, consultants, and solo service providers through a proven 90-day journey to build a Morning Marketing Habit. Each day, you'll complete a focused Daily Apple sprint—20–30 minutes of high-impact lead generation—that get out of your own way and build consistency. The app adapts to your skills, goals, and past challenges. It delivers a personalized plan. It gives you real-time feedback and coaching. You will track your progress, refine your approach, and build a predictable pipeline one small action at a time.

End Feast-Or-Famine With Daily Lead GenerationEnd Feast-Or-Famine With Daily Lead Generation
Take the quiz to get your personalized plan

End Feast-Or-Famine With Daily Lead Generation

The Predictable Income App For Freelancers & Consultants
The Predictable Income App For Freelancers & Consultants
  • Get a personalized 90-day marketing plan based on what you're good at and what works
  • Avoid overthinking by focusing on your "Daily Apple" each morning 
  • Build a real pipeline with projects and clients you're excited about
Austin L. Church
Created byAustin L. Church
Founder of Freelance Cake and Morning Marketing Habit who has helped 1,000+ freelancers earn more on their own terms since 2019.
Background
Hero image

Your coach

You've completed several Daily Apple sprints, but your outreach messages aren't getting replies. Let's review your subject lines and personalize your next message using the provided template.

Today's Daily Apple

25 min • Lead Gen Sprint

Continue activity
Take the quiz to get your personalized plan
Achieve your goals

Fix that "not enough leads" problem

This app guides freelancers, consultants, and solo service providers through a proven 90-day journey to end the feast-or-famine cycle. You'll receive a personalized marketing plan, develop a Morning Marketing Habit with focused daily sprints, and get expert coaching that adapts to your progress. You'll always know exactly what to do next for your marketing.

Feature image

Nice job!

You crushed your goal of completing 20 Daily Apple sprints this month.

insights

Unlock your personalized lead-gen system

Start with a custom 1-page marketing plan tailored to your skills, goals, and strengths so that every action moves you closer to consistent clients.

schedule

Make marketing a daily habit

Transform scattered efforts into a focused 20-minute morning sprint. Build momentum, eliminate second guessing, and watch your pipeline actually fill up.

psychology

Get timely feedback

Receive solid coaching after every sprint. If you get stuck, the app diagnoses what’s not working and helps you fix it so you make measurable progress.

The only app you need

A personalized lead generation coach. In your pocket.

This app guides freelancers, consultants, and solo service providers through a proven 90-day journey to build a Morning Marketing Habit. Each day, you'll complete a focused Daily Apple sprint—20–30 minutes of high-impact lead generation—that get out of your own way and build consistency. The app adapts to your skills, goals, and past challenges. It delivers a personalized plan. It gives you real-time feedback and coaching. You will track your progress, refine your approach, and build a predictable pipeline one small action at a time.

Feature showcase

Quick Wins Triage

20 Stories Exercise

Today's Daily Apple

25 min • Lead Gen Sprint

Start activity

Session Reflection

Including everything you need to succeed:

quiz

A clear diagnosis of your strengths, goals, and marketing roadblocks

keyboard_arrow_down

Start with a short diagnostic to uncover your unique challenges and tailor your 90-day plan.

description

1-page marketing plan generated just for you

keyboard_arrow_down

Receive a clear, actionable plan that anchors every Daily Apple sprint for the next 90 days.

bolt

Quick Wins Triage to identify immediate outreach opportunities

keyboard_arrow_down

Pinpoint who you can reach this week for fast momentum and early wins in your pipeline.

history_edu

A client history that shows where your best work has come from

keyboard_arrow_down

Analyze your client history to discover where your most valuable leads have come from.

filter_alt

A-P-E-S strategy selection for best-fit lead generation methods

keyboard_arrow_down

Choose lead-gen strategies that match your Affordability, Preference, Effectiveness, and Skill.

alarm

Daily Apple sprints assigned every morning

keyboard_arrow_down

Get a focused, personalized lead generation task each weekday—no more decision fatigue or guesswork.

feedback

Real-time AI coaching after every sprint

keyboard_arrow_down

Receive instant feedback and choose to Extend, Learn, or Reflect to deepen your marketing practice.

bug_report

Technique troubleshooting when results stall

keyboard_arrow_down

If replies dry up, the app diagnoses issues like subject lines or follow-up cadence and helps you fix them.

insights

Progress tracking and habit analytics for visible growth

keyboard_arrow_down

See your streaks, inputs, and outcomes—building confidence as your pipeline grows predictably over time.

Created by Austin L. Church

"I built this app after I lived the freelance feast-or-famine rollercoaster and figured out what breaks the cycle."

Austin L. Church

Austin L. Church

Founder of Freelance Cake and Morning Marketing Habit who has helped 1,000+ freelancers earn more on their own terms since 2019.

When I started freelancing full-time back in 2009, I thought talent alone would keep my pipeline full. How wrong I was!

I quickly learned the hard way that even the most skilled freelancers can end up stuck in the feast-or-famine cycle, waiting for referrals, hoping for the next project, and waking up every morning unsure where the next client would come from.


I spent years white-knuckling through dry spells, trying random marketing tactics, and feeling the anxiety that comes from not having a clear system.

Everything changed when I shrank that big idea of MARKETING into a simple, repeatable habit that I could do in the morning, no matter how busy or discouraged I felt.

Over time, that Morning Marketing Habit became the foundation for consistent, multiple six-figure years as a creative entrepreneur. More importantly, it gave me the confidence and clarity. I knew what to do each day to keep my business healthy.

As I coached hundreds of freelancers and consultants, I saw the same patterns over and over. Most people don’t struggle because they lack discipline. They struggle because they don’t have a system that fits them. That’s why I created the Morning Marketing Habit course, developed the A-P-E-S framework, and wrote the book Free Money. I wanted to give others the tools and mindset shifts that made the biggest difference for me.

This app is the next step. It takes everything I’ve learned through my own journey and from helping others and turns it into a personalized, daily process that adapts to each user.


My hope is that you’ll experience the freedom and stability that comes from building a habit that sticks and a pipeline you can count on.

Meet Austin & the app

Follow Austin's proven process & build a predictable client pipeline

Establish a daily marketing habit
Create a personalized 90-day marketing plan
Identify your best-fit lead generation strategies
Master the Daily Apple sprint
Diagnose and fix breakdowns in your technique
Track inputs and outcomes for real progress
Avoid overthinking with guided daily actions
Build confidence through visible, compounding results
Refine your system for long-term sustainability
Shift from reactive to proactive client acquisition
AI-POWERED COACHING

Every single day in the app is 100% personalized to you.

Built with powerful AI, this app is unlike anything you've ever used before. Your entire experience will be designed just for you.

assignment

Daily Apple: Personalized Lead Generation Sprint

Personalized Session • 22 min

Kickstart your day with a focused, AI-guided marketing sprint tailored to your business, goals, and current pipeline. Each session removes decision fatigue and gives you a clear, actionable step to move your freelance business forward.

What to do
analytics
Quick Review: Yesterday’s Results
3 min
chevron_right
person_search
Today’s Outreach Target
4 min
chevron_right
edit
Craft & Send Your Message
10 min
chevron_right
check_circle
Log Your Sprint & Reflect
5 min
chevron_right
How it works

Build a steady client pipeline in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What’s your biggest challenge with lead generation?

I don’t know what to do each day
I struggle to stay consistent
I’m not sure which strategies fit me
I rarely get replies to my outreach
1

Complete the onboarding quiz

Share your services, ideal clients, past marketing efforts, and obstacles so the app can tailor your experience from day one.

Your Plan

Week 1

Build Your Foundation

Quick Wins Triage
20 Stories Exercise
A-P-E-S Strategy Selection
First Daily Apple Sprint
Week 2Upcoming

Refine Your Outreach

2

Get your personalized plan

Receive a clear, one-page marketing plan and foundational exercises designed to fit your skills, goals, and preferred lead-gen strategies.

Today, July 27

6
V

Quick Wins Triage

Exercise • 5 min

20 Stories Exercise

Reflection • 7 min

Lead Generation Sprint

Activity • 25 min

Session Reflection

Journal • 3 min

3

Follow daily tasks to stay on track

Each morning, the app assigns a focused Daily Apple sprint that eliminates the guesswork and helps you build a consistent marketing habit.

Your Progress

Current Daily Apple Streak

52.3 sessions

as of Jul 27

AprilJuly

Outreach Actions Taken

32.7 actions

as of Jul 27

AprilJuly
4

Track progress & see real results

Monitor your pipeline, review your activity, and get targeted coaching to refine your approach and achieve predictable freelance income.

It only takes 2 minutes to get started

starstarstarstarstar

See how Austin has helped freelancers build clarity, confidence, and momentum

Join 1,000+ freelancers building better businesses.

Quote
“Austin is incredibly wise, knowledgeable, and experienced, which makes him an excellent coach to have supporting and guiding you through the challenges of growing your business. He's also an excellent motivator, because he encourages you and reassures you by using logical, objective facts and real-life examples, instead of using hyperbole or just telling you what you want to hear.
R
starstarstarstarstar
Robbie W.
VERIFIED CUSTOMER
Quote
Austin has been on the freelance consulting road much longer than I have and has a treasure trove of experience to share with those who are newer or stuck on our paths. He’s also down-to-earth and a bit irreverent, which I appreciate. He communicates clearly, and I walked away with a clear idea of what steps to follow to make a critical career decision.
C
starstarstarstarstar
Claire T.
VERIFIED CUSTOMER
Quote
Austin’s advice has helped me as a freelancer in more ways than I can count. Since putting practical tips to work, I’ve broken up with troublesome clients, explored new fields, tripled in confidence, and nearly doubled my hourly rate.
E
starstarstarstarstar
Elissa W.
VERIFIED CUSTOMER
Quote
Austin has so much great material that gets to the heart of what I was trying to uncover… I'm not saying it's easy but I get up each morning knowing what I should be doing with my day.
G
starstarstarstarstar
Greg S.
VERIFIED CUSTOMER
Quote
Austin was the first business coach I worked with (back in 2017), and I can confidently say one meeting with him changed the trajectory of my life.
M
starstarstarstarstar
Margaret R.
VERIFIED CUSTOMER
Quote
Austin’s treasure trove of real-world, been-there-done-that knowledge, actionable tools and advice, and healthy encouragement have helped transform me from a frustrated, burned-out freelancer into a more confident, process-driven business owner.
S
starstarstarstarstar
Shlomo G.
VERIFIED CUSTOMER
Quote
I now have writing clients in cities across the nation. My income tripled over the last month. Austin gave me everything I needed to get started.
A
starstarstarstarstar
Amy N.
VERIFIED CUSTOMER
Quote
Good news, I'm VERY busy. I have had to hire 2 subcontractors to keep up with my work I've picked up last month. Thanks Austin for your help in getting me to this point.
B
starstarstarstarstar
Bryan T.
VERIFIED CUSTOMER
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Today's the day

Start building your Morning Marketing Habit and unlock a steady stream of freelance clients

You’re only minutes away from getting your personalized lead generation plan. Start achieving your client acquisition goals today alongside Austin Church.

targetGet Your Next Client
6
V

Good evening!

Loading...

list_alt
No activities available for today.
Today
Plan
Progress
Coach
Quick Activity Update
more_horiz
What should I focus on today?
06:35 PM
Today, we'll focus on reaching out to a warm contact from your 20 Stories list and following up with one previous lead. These actions are high-leverage for building momentum and keeping your pipeline active.
06:36 PM
I'm traveling today and only have about 5 minutes. Can you update my activities?
06:36 PM
Absolutely! I’ll adjust today’s session so you can quickly send a check-in message to one warm contact. Even a small action keeps your streak alive and your pipeline moving forward.
06:37 PM
targetGet Your Next Client
6
V

Good evening!

Loading...

list_alt
No activities available for today.
You're on a roll!
6 day streak
Today is July 27
check
check
check
check
check
check
S
M
T
W
T
F
S
infoWhat counts towards your streak?
checkReview a progress update
checkFinish a lesson
checkComplete an activity or session
checkTrack a measurement
Today
Plan
Progress
Coach

Your Plan

calendar_month
No plan data available for this app.
Today
Plan
Progress
Coach

Your Progress

Today
Plan
Progress
Coach

Including everything you need to succeed:

quiz

A clear diagnosis of your strengths, goals, and marketing roadblocks

keyboard_arrow_down

Start with a short diagnostic to uncover your unique challenges and tailor your 90-day plan.

description

1-page marketing plan generated just for you

keyboard_arrow_down

Receive a clear, actionable plan that anchors every Daily Apple sprint for the next 90 days.

bolt

Quick Wins Triage to identify immediate outreach opportunities

keyboard_arrow_down

Pinpoint who you can reach this week for fast momentum and early wins in your pipeline.

history_edu

A client history that shows where your best work has come from

keyboard_arrow_down

Analyze your client history to discover where your most valuable leads have come from.

filter_alt

A-P-E-S strategy selection for best-fit lead generation methods

keyboard_arrow_down

Choose lead-gen strategies that match your Affordability, Preference, Effectiveness, and Skill.

alarm

Daily Apple sprints assigned every morning

keyboard_arrow_down

Get a focused, personalized lead generation task each weekday—no more decision fatigue or guesswork.

feedback

Real-time AI coaching after every sprint

keyboard_arrow_down

Receive instant feedback and choose to Extend, Learn, or Reflect to deepen your marketing practice.

bug_report

Technique troubleshooting when results stall

keyboard_arrow_down

If replies dry up, the app diagnoses issues like subject lines or follow-up cadence and helps you fix them.

insights

Progress tracking and habit analytics for visible growth

keyboard_arrow_down

See your streaks, inputs, and outcomes—building confidence as your pipeline grows predictably over time.

Created by Austin L. Church

"I built this app after I lived the freelance feast-or-famine rollercoaster and figured out what breaks the cycle."

Austin L. Church

Austin L. Church

Founder of Freelance Cake and Morning Marketing Habit who has helped 1,000+ freelancers earn more on their own terms since 2019.

When I started freelancing full-time back in 2009, I thought talent alone would keep my pipeline full. How wrong I was!

I quickly learned the hard way that even the most skilled freelancers can end up stuck in the feast-or-famine cycle, waiting for referrals, hoping for the next project, and waking up every morning unsure where the next client would come from.


I spent years white-knuckling through dry spells, trying random marketing tactics, and feeling the anxiety that comes from not having a clear system.

Everything changed when I shrank that big idea of MARKETING into a simple, repeatable habit that I could do in the morning, no matter how busy or discouraged I felt.

Over time, that Morning Marketing Habit became the foundation for consistent, multiple six-figure years as a creative entrepreneur. More importantly, it gave me the confidence and clarity. I knew what to do each day to keep my business healthy.

As I coached hundreds of freelancers and consultants, I saw the same patterns over and over. Most people don’t struggle because they lack discipline. They struggle because they don’t have a system that fits them. That’s why I created the Morning Marketing Habit course, developed the A-P-E-S framework, and wrote the book Free Money. I wanted to give others the tools and mindset shifts that made the biggest difference for me.

This app is the next step. It takes everything I’ve learned through my own journey and from helping others and turns it into a personalized, daily process that adapts to each user.


My hope is that you’ll experience the freedom and stability that comes from building a habit that sticks and a pipeline you can count on.

Meet Austin & the app

Follow Austin's proven process & build a predictable client pipeline

Establish a daily marketing habit
Create a personalized 90-day marketing plan
Identify your best-fit lead generation strategies
Master the Daily Apple sprint
Diagnose and fix breakdowns in your technique
Track inputs and outcomes for real progress
Avoid overthinking with guided daily actions
Build confidence through visible, compounding results
Refine your system for long-term sustainability
Shift from reactive to proactive client acquisition
AI-POWERED COACHING

Every single day in the app is 100% personalized to you.

Built with powerful AI, this app is unlike anything you've ever used before. Your entire experience will be designed just for you.

assignment

Daily Apple: Personalized Lead Generation Sprint

Personalized Session • 22 min

Kickstart your day with a focused, AI-guided marketing sprint tailored to your business, goals, and current pipeline. Each session removes decision fatigue and gives you a clear, actionable step to move your freelance business forward.

What to do
analytics
Quick Review: Yesterday’s Results
3 min
chevron_right
person_search
Today’s Outreach Target
4 min
chevron_right
edit
Craft & Send Your Message
10 min
chevron_right
check_circle
Log Your Sprint & Reflect
5 min
chevron_right
How it works

Build a steady client pipeline in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What’s your biggest challenge with lead generation?

I don’t know what to do each day
I struggle to stay consistent
I’m not sure which strategies fit me
I rarely get replies to my outreach
1

Complete the onboarding quiz

Share your services, ideal clients, past marketing efforts, and obstacles so the app can tailor your experience from day one.

Your Plan

Week 1

Build Your Foundation

Quick Wins Triage
20 Stories Exercise
A-P-E-S Strategy Selection
First Daily Apple Sprint
Week 2Upcoming

Refine Your Outreach

2

Get your personalized plan

Receive a clear, one-page marketing plan and foundational exercises designed to fit your skills, goals, and preferred lead-gen strategies.

Today, July 27

6
V

Quick Wins Triage

Exercise • 5 min

20 Stories Exercise

Reflection • 7 min

Lead Generation Sprint

Activity • 25 min

Session Reflection

Journal • 3 min

3

Follow daily tasks to stay on track

Each morning, the app assigns a focused Daily Apple sprint that eliminates the guesswork and helps you build a consistent marketing habit.

Your Progress

Current Daily Apple Streak

52.3 sessions

as of Jul 27

AprilJuly

Outreach Actions Taken

32.7 actions

as of Jul 27

AprilJuly
4

Track progress & see real results

Monitor your pipeline, review your activity, and get targeted coaching to refine your approach and achieve predictable freelance income.

It only takes 2 minutes to get started

starstarstarstarstar

See how Austin has helped freelancers build clarity, confidence, and momentum

Join 1,000+ freelancers building better businesses.

Quote
“Austin is incredibly wise, knowledgeable, and experienced, which makes him an excellent coach to have supporting and guiding you through the challenges of growing your business. He's also an excellent motivator, because he encourages you and reassures you by using logical, objective facts and real-life examples, instead of using hyperbole or just telling you what you want to hear.
R
starstarstarstarstar
Robbie W.
VERIFIED CUSTOMER
Quote
Austin has been on the freelance consulting road much longer than I have and has a treasure trove of experience to share with those who are newer or stuck on our paths. He’s also down-to-earth and a bit irreverent, which I appreciate. He communicates clearly, and I walked away with a clear idea of what steps to follow to make a critical career decision.
C
starstarstarstarstar
Claire T.
VERIFIED CUSTOMER
Quote
Austin’s advice has helped me as a freelancer in more ways than I can count. Since putting practical tips to work, I’ve broken up with troublesome clients, explored new fields, tripled in confidence, and nearly doubled my hourly rate.
E
starstarstarstarstar
Elissa W.
VERIFIED CUSTOMER
Quote
Austin has so much great material that gets to the heart of what I was trying to uncover… I'm not saying it's easy but I get up each morning knowing what I should be doing with my day.
G
starstarstarstarstar
Greg S.
VERIFIED CUSTOMER
Quote
Austin was the first business coach I worked with (back in 2017), and I can confidently say one meeting with him changed the trajectory of my life.
M
starstarstarstarstar
Margaret R.
VERIFIED CUSTOMER
Quote
Austin’s treasure trove of real-world, been-there-done-that knowledge, actionable tools and advice, and healthy encouragement have helped transform me from a frustrated, burned-out freelancer into a more confident, process-driven business owner.
S
starstarstarstarstar
Shlomo G.
VERIFIED CUSTOMER
Quote
I now have writing clients in cities across the nation. My income tripled over the last month. Austin gave me everything I needed to get started.
A
starstarstarstarstar
Amy N.
VERIFIED CUSTOMER
Quote
Good news, I'm VERY busy. I have had to hire 2 subcontractors to keep up with my work I've picked up last month. Thanks Austin for your help in getting me to this point.
B
starstarstarstarstar
Bryan T.
VERIFIED CUSTOMER
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Today's the day

Start building your Morning Marketing Habit and unlock a steady stream of freelance clients

You’re only minutes away from getting your personalized lead generation plan. Start achieving your client acquisition goals today alongside Austin Church.