I've spent more than 15 years working in the fragrance industry and teaching people about perfume. Over that time, I've seen the same challenge again and again: people want to learn perfumery, but they don't know what to learn first, which ingredients they need, or how to turn all that information into actually making perfume.
I created Perfume Coach to change that. Instead of giving everyone the same course, it creates a personalized learning journey around you — your experience, goals, interests and available time.
You'll learn by doing: training your nose, understanding ingredients, building accords, developing formulas, creating perfumes and learning how to evaluate and improve your own work. And as your skills develop, your Coach develops the journey with you.
My goal is simple: to make professional perfume education feel clear, practical and achievable — wherever you're starting from.