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Your Story Deserves Headlines.Your Story Deserves Headlines.
Take the quiz to get your personalized plan.

Your Story Deserves Headlines.

Personalized PR coaching to help you build your brand, craft stronger pitches, and pursue meaningful media coverage.
Personalized PR coaching to help you build your brand, craft stronger pitches, and pursue meaningful media coverage.
  • Personalized PR roadmap built around your PR goals
  • Pitch Ready in 7 Days Challenge
  • Guidance based on Dr. Nikkia McClain's proven framwork
Dr. Nikkia McClain
Created byDr. Nikkia McClain
Nationally recognized public relations expert, agency founder, and bestselling author.
Background
Hero image

Your coach

Your story angle is strong. Now let's sharpen the opening so a journalist see why it matters right now. 

Pitch Ready in 7 Days

Day 3 • Define Your Media Audience

Continue Challenge
Take the quiz to get your personalized plan.
build your VISIBILITY

Stop Waiting to Be Discovered

You do not need an enormous budget or a long list of media connections to begin building visibility. You need a clear message, a relevant story, and a strategy to take action. DIY PR shows you how.

Feature image

Pitch Ready!

You completed your first targeted media pitch. 

campaign

Build a Media-Ready Brand

Clarify your message, strengthen your credibility, and prepare the professional assets you need before approaching the media.

star

Create Stories Worth Sharing

Discover relevant story angles, develop stronger pitches, and learn how to explain why your expertise matters to an audience.

school

Build Relationships and Take Action

Research the right contacts, approach the media thoughtfully, follow up professionally, and create a consistent visibility practice.

BECOME THE SOURCE

Build More Than a Pitch. Build a Publicity System.

DIY PR helps you develop the knowledge, professional assets, media relationships, practical skills, and confidence needed to pursue brand visibility consistently.

Your Story Deserves Headlines.Your Story Deserves Headlines.
Take the quiz to get your personalized plan.

Your Story Deserves Headlines.

Personalized PR coaching to help you build your brand, craft stronger pitches, and pursue meaningful media coverage.
Personalized PR coaching to help you build your brand, craft stronger pitches, and pursue meaningful media coverage.
  • Personalized PR roadmap built around your PR goals
  • Pitch Ready in 7 Days Challenge
  • Guidance based on Dr. Nikkia McClain's proven framwork
Dr. Nikkia McClain
Created byDr. Nikkia McClain
Nationally recognized public relations expert, agency founder, and bestselling author.
Background
Hero image

Your coach

Your story angle is strong. Now let's sharpen the opening so a journalist see why it matters right now. 

Pitch Ready in 7 Days

Day 3 • Define Your Media Audience

Continue Challenge
Take the quiz to get your personalized plan.
build your VISIBILITY

Stop Waiting to Be Discovered

You do not need an enormous budget or a long list of media connections to begin building visibility. You need a clear message, a relevant story, and a strategy to take action. DIY PR shows you how.

Feature image

Pitch Ready!

You completed your first targeted media pitch. 

campaign

Build a Media-Ready Brand

Clarify your message, strengthen your credibility, and prepare the professional assets you need before approaching the media.

star

Create Stories Worth Sharing

Discover relevant story angles, develop stronger pitches, and learn how to explain why your expertise matters to an audience.

school

Build Relationships and Take Action

Research the right contacts, approach the media thoughtfully, follow up professionally, and create a consistent visibility practice.

BECOME THE SOURCE

Build More Than a Pitch. Build a Publicity System.

DIY PR helps you develop the knowledge, professional assets, media relationships, practical skills, and confidence needed to pursue brand visibility consistently.

Feature showcase

Brand Clarity Check

Media Targeting

Pitch Ready in 7 Days

Day 3 • Define Your Media Audience

Start Challenge

Visibility Journal

Including everything you need to succeed:

star

Personalized PR roadmap tailored to your brand and business goals

keyboard_arrow_down

Get a step-by-step plan that adapts to your industry, experience, and publicity objectives.

campaign

Media pitch builder for crafting compelling stories and outreach emails

keyboard_arrow_down

Follow guided templates and expert tips to write pitches that grab journalists’ attention every time.

visibility

Brand positioning toolkit to clarify your unique value and stand out

keyboard_arrow_down

Define your brand’s story, messaging, and positioning with interactive exercises and expert frameworks.

school

Expert video lessons on PR, branding, and media strategy

keyboard_arrow_down

Learn directly from a top PR expert through concise, actionable video lessons and real-world case studies.

track_changes

Progress tracking dashboard to visualize your growth and milestones

keyboard_arrow_down

See your completed lessons, earned badges, and media wins as you advance through the curriculum.

feedback

Instant feedback on pitches, press releases, and brand messaging

keyboard_arrow_down

Upload your work and receive actionable, AI-powered feedback to improve your PR materials instantly.

target

Media list builder for targeting the right outlets and journalists

keyboard_arrow_down

Curate a personalized list of media contacts and outlets relevant to your brand and industry.

quiz

Interactive quizzes to reinforce PR concepts and best practices

keyboard_arrow_down

Test your knowledge after each lesson and lock in key strategies for long-term success.

calendar_today

Weekly action plans to keep you consistent and accountable

keyboard_arrow_down

Stay on track with scheduled tasks, reminders, and checklists designed for busy entrepreneurs.

CREATED BY DR. NIKKIA MCCLAIN

"I created DIY PR to help you stop waiting to be discovered and start becoming the source."

Dr. Nikkia McClain

Dr. Nikkia McClain

Nationally recognized public relations expert, agency founder, and bestselling author.

After beginning her career in luxury real estate, Dr. McClain entered public relations without a traditional industry background or established media network. Through determination, strategic thinking, and practical experience, she built TENÉ NÍCOLE into an award-winning agency trusted by Fortune 50 companies, Inc. 5000 businesses, entrepreneurs, and multimillion-dollar brands.

Her clients have received coverage from NBC, ABC, FOX, TMZ, ESSENCE, Forbes, The Wall Street Journal, and other influential media platforms.Dr. McClain created DIY PR to make proven publicity strategies accessible to entrepreneurs, creatives, business owners, and emerging publicists who are ready to take control of their visibility.

She does not simply teach public relations. She teaches people how to become the source.

Screen Shot 2026-07-28 at 10.23.58 AM

Follow Dr. McClain’s Eight Proven DIY PR Framework

Understand public relations and define your visibility goals
Build a professional and media-ready brand
Craft targeted pitches and approach the media confidently
Develop a strategic publicity plan
Define your expert position and create your unique lane
Cultivate lasting relationships with journalists
Handle interviews and press confidently
Measure and showcase your PR results
Avoid common PR mistakes
Gain the confidence to manage your own PR
PERSONALIZED DIYPR COACHING

A Public Relations Coach That Understands Your Brand

Personalized guidance informed by Dr. Nikkia McClain's methodology and adapted to your goals, progress, and current challenges.

assignment

Craft Your Signature Media Pitch

Personalized Lesson • 14 min
Learn how to write a compelling media pitch tailored to your brand and goals. This activity guides you step-by-step, using your unique story and business objectives to create a pitch that stands out to journalists.
What to do
lightbulb
Clarify Your News Angle
3 min
chevron_right
analytics
Identify Target Media Outlets
3 min
chevron_right
edit
Draft Your Pitch Email
6 min
chevron_right
check_circle
Personalize and Polish
4 min
chevron_right
How it works

Master your own publicity in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What’s your top PR goal?

Get featured in major media outlets
Build my personal or business brand
Learn how to pitch journalists effectively
Grow my audience and credibility
1

Complete the onboarding quiz

Share your business goals, experience, and PR challenges so the app can tailor your publicity journey to your needs.

Your Plan

Week 1

PR Foundations

Clarify Your Brand Message
Identify Target Media
Build Your Media List
Intro to Pitching
Week 2Upcoming

Pitching & Visibility

2

Get your personalized plan

Receive a step-by-step PR roadmap designed for your brand, outlining clear actions to boost your media visibility.

Today, September 21

6
V

Brand Clarity Check

Activity • 3 min

Media Targeting

Lesson • 4 min

Story Angle Pitching

Practice • 6 min

Visibility Journal

Reflection • 3 min

3

Follow daily tasks to stay on track

Tackle practical daily activities—like crafting pitches, identifying media targets, and building your brand story with expert guidance.

Your Progress

Curriculum Modules Completed

52.3 modules

as of Aug 21

JuneSeptember

Weekly Challenges Completed

32.7 challenges

as of Aug 21

JuneSeptember
4

Track progress & see real results

Monitor your growth as you secure media placements, build relationships, and watch your brand’s visibility increase over time.

It only takes 2 minutes to get started

starstarstarstarstar

Real People. Real Visibility Wins.

See how Dr. Nikkia McClain’s DIY PR teachings have helped entrepreneurs, nonprofit leaders, creatives, and business owners take control of their publicity.

Lyndsay L. testimonial photo
DIY PR equipped me with more tools and knowledge and gave me the confidence to become my own publicist. I have not had to hire a publicist. I just leverage the tools Nikkia taught me along with my media presence to run PR for my nonprofit organization and it has been extremely successful.
L
starstarstarstarstar
Lyndsay L.
VERIFIED CUSTOMER
Timothy W. testimonial photo
It was an honor to participate in the DIYPR course. I was so surprised at the complexity in the nature of what goes on behind PR, but thanks to the team and leadership in Nikkia, they made the process transparent and very comprehensible in a step-by-step way. My understanding and ability to seamlessly execute these steps on my own is the ultimate asset and value to my company as we scale and evolve. Thanks to DIYPR.
T
starstarstarstarstar
Timothy W.
VERIFIED CUSTOMER
Crystal G. testimonial photo
Nikkia McClain, it's six media pickups so far! Thank you soooo much. You are doing some amazing work.
C
starstarstarstarstar
Crystal G.
VERIFIED CUSTOMER
Kim R. testimonial photo
My press release went live earlier this week, and the traction has been amazing. #DIYPR IS GOING TO CHANGE THE GAME FOR EVERYONE! I've learned so much in the past few sessions and as a result, my brand is forever changed.
K
starstarstarstarstar
Kim R.
VERIFIED CUSTOMER
Quote
I'm Chef Patty, proud owner of this food haven known as Lasgidi Cafe in Phoenix. Your DIY Workbook scaled my business in a year by 200%. I've gotten 5 local news features, 1 outside of Phoenix, and over 10 print media features. I can't say thank you enough for the spirit of confidence following you has given me!
C
starstarstarstarstar
Chef P.
VERIFIED CUSTOMER
Quote
I did more in four days than I did in four years!
T
starstarstarstarstar
Tray K.
VERIFIED CUSTOMER
Quote
I'm over the moon and so in awe! I'm doing DIYPR with Nikkia McClain this bomba** publicist decided to be a complete disruptor or disrpution to the world of public relations.
N
starstarstarstarstar
Nicole D. 
VERIFIED CUSTOMER
FAQ

Your questions, answered

Who is DIY PR for?
expand_more
Is DIY PR suitable for beginners?
expand_more
What will I learn?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
READY TO BECOME THE SOURCE?

Stop Being Overlooked. Start Becoming the Source.

Your story has value. DIY PR gives you the structure, strategy, tools, and personalized guidance to communicate that value with confidence.
Build a stronger brand, create better pitches, develop meaningful media relationships, and pursue the visibility your work deserves.

targetDIYPR Become The Source
6
V

Good afternoon!

Loading...

list_alt
No activities available for today.
Today
Plan
Progress
Coach
Quick Activity Update
more_horiz
What should I focus on today?
04:27 PM
Today, we'll focus on refining your media pitch and identifying two new journalists who cover your industry. These steps are crucial for building authentic relationships and increasing your chances of securing valuable press coverage.
04:28 PM
I'm traveling and only have 5 minutes today. Can you update my activities?
04:28 PM
Absolutely! I'll streamline today's session so you can quickly review your pitch draft and select one journalist to research. This way, you’ll still make progress toward your PR goals, even on a busy day.
04:29 PM
targetDIYPR Become The Source
6
V

Good afternoon!

Loading...

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No activities available for today.
You're on a roll!
6 day streak
Today is September 21
check
check
check
check
check
check
S
M
T
W
T
F
S
infoWhat counts towards your streak?
checkReview a progress update
checkFinish a lesson
checkComplete an activity or session
checkTrack a measurement
Today
Plan
Progress
Coach

Your Plan

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No plan data available for this app.
Today
Plan
Progress
Coach

Your Progress

Today
Plan
Progress
Coach

Everything You Need to Become the Source

star

Personalized PR roadmap tailored to your brand and business goals

keyboard_arrow_down

Get a step-by-step plan that adapts to your industry, experience, and publicity objectives.

campaign

Media pitch builder for crafting compelling stories and outreach emails

keyboard_arrow_down

Follow guided templates and expert tips to write pitches that grab journalists’ attention every time.

visibility

Brand positioning toolkit to clarify your unique value and stand out

keyboard_arrow_down

Define your brand’s story, messaging, and positioning with interactive exercises and expert frameworks.

school

Expert video lessons on PR, branding, and media strategy

keyboard_arrow_down

Learn directly from a top PR expert through concise, actionable video lessons and real-world case studies.

track_changes

Progress tracking dashboard to visualize your growth and milestones

keyboard_arrow_down

See your completed lessons, earned badges, and media wins as you advance through the curriculum.

feedback

Instant feedback on pitches, press releases, and brand messaging

keyboard_arrow_down

Upload your work and receive actionable, AI-powered feedback to improve your PR materials instantly.

target

Media list builder for targeting the right outlets and journalists

keyboard_arrow_down

Curate a personalized list of media contacts and outlets relevant to your brand and industry.

quiz

Interactive quizzes to reinforce PR concepts and best practices

keyboard_arrow_down

Test your knowledge after each lesson and lock in key strategies for long-term success.

calendar_today

Weekly action plans to keep you consistent and accountable

keyboard_arrow_down

Stay on track with scheduled tasks, reminders, and checklists designed for busy entrepreneurs.

CREATED BY DR. NIKKIA MCCLAIN

"I created DIY PR to help you stop waiting to be discovered and start becoming the source."

Dr. Nikkia McClain

Dr. Nikkia McClain

Nationally recognized public relations expert, agency founder, and bestselling author.

After beginning her career in luxury real estate, Dr. McClain entered public relations without a traditional industry background or established media network. Through determination, strategic thinking, and practical experience, she built TENÉ NÍCOLE into an award-winning agency trusted by Fortune 50 companies, Inc. 5000 businesses, entrepreneurs, and multimillion-dollar brands.

Her clients have received coverage from NBC, ABC, FOX, TMZ, ESSENCE, Forbes, The Wall Street Journal, and other influential media platforms.Dr. McClain created DIY PR to make proven publicity strategies accessible to entrepreneurs, creatives, business owners, and emerging publicists who are ready to take control of their visibility.

She does not simply teach public relations. She teaches people how to become the source.

Screen Shot 2026-07-28 at 10.23.58 AM

Follow Dr. McClain’s Eight Proven DIY PR Framework

Understand public relations and define your visibility goals
Build a professional and media-ready brand
Craft targeted pitches and approach the media confidently
Develop a strategic publicity plan
Define your expert position and create your unique lane
Cultivate lasting relationships with journalists
Handle interviews and press confidently
Measure and showcase your PR results
Avoid common PR mistakes
Gain the confidence to manage your own PR
PERSONALIZED DIYPR COACHING

A Public Relations Coach That Understands Your Brand

Personalized guidance informed by Dr. Nikkia McClain's methodology and adapted to your goals, progress, and current challenges.

assignment

Craft Your Signature Media Pitch

Personalized Lesson • 14 min
Learn how to write a compelling media pitch tailored to your brand and goals. This activity guides you step-by-step, using your unique story and business objectives to create a pitch that stands out to journalists.
What to do
lightbulb
Clarify Your News Angle
3 min
chevron_right
analytics
Identify Target Media Outlets
3 min
chevron_right
edit
Draft Your Pitch Email
6 min
chevron_right
check_circle
Personalize and Polish
4 min
chevron_right
How it works

Master your own publicity in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What’s your top PR goal?

Get featured in major media outlets
Build my personal or business brand
Learn how to pitch journalists effectively
Grow my audience and credibility
1

Complete the onboarding quiz

Share your business goals, experience, and PR challenges so the app can tailor your publicity journey to your needs.

Your Plan

Week 1

PR Foundations

Clarify Your Brand Message
Identify Target Media
Build Your Media List
Intro to Pitching
Week 2Upcoming

Pitching & Visibility

2

Get your personalized plan

Receive a step-by-step PR roadmap designed for your brand, outlining clear actions to boost your media visibility.

Today, September 21

6
V

Brand Clarity Check

Activity • 3 min

Media Targeting

Lesson • 4 min

Story Angle Pitching

Practice • 6 min

Visibility Journal

Reflection • 3 min

3

Follow daily tasks to stay on track

Tackle practical daily activities—like crafting pitches, identifying media targets, and building your brand story with expert guidance.

Your Progress

Curriculum Modules Completed

52.3 modules

as of Aug 21

JuneSeptember

Weekly Challenges Completed

32.7 challenges

as of Aug 21

JuneSeptember
4

Track progress & see real results

Monitor your growth as you secure media placements, build relationships, and watch your brand’s visibility increase over time.

It only takes 2 minutes to get started

starstarstarstarstar

Real People. Real Visibility Wins.

See how Dr. Nikkia McClain’s DIY PR teachings have helped entrepreneurs, nonprofit leaders, creatives, and business owners take control of their publicity.

Lyndsay L. testimonial photo
DIY PR equipped me with more tools and knowledge and gave me the confidence to become my own publicist. I have not had to hire a publicist. I just leverage the tools Nikkia taught me along with my media presence to run PR for my nonprofit organization and it has been extremely successful.
L
starstarstarstarstar
Lyndsay L.
VERIFIED CUSTOMER
Timothy W. testimonial photo
It was an honor to participate in the DIYPR course. I was so surprised at the complexity in the nature of what goes on behind PR, but thanks to the team and leadership in Nikkia, they made the process transparent and very comprehensible in a step-by-step way. My understanding and ability to seamlessly execute these steps on my own is the ultimate asset and value to my company as we scale and evolve. Thanks to DIYPR.
T
starstarstarstarstar
Timothy W.
VERIFIED CUSTOMER
Crystal G. testimonial photo
Nikkia McClain, it's six media pickups so far! Thank you soooo much. You are doing some amazing work.
C
starstarstarstarstar
Crystal G.
VERIFIED CUSTOMER
Kim R. testimonial photo
My press release went live earlier this week, and the traction has been amazing. #DIYPR IS GOING TO CHANGE THE GAME FOR EVERYONE! I've learned so much in the past few sessions and as a result, my brand is forever changed.
K
starstarstarstarstar
Kim R.
VERIFIED CUSTOMER
Quote
I'm Chef Patty, proud owner of this food haven known as Lasgidi Cafe in Phoenix. Your DIY Workbook scaled my business in a year by 200%. I've gotten 5 local news features, 1 outside of Phoenix, and over 10 print media features. I can't say thank you enough for the spirit of confidence following you has given me!
C
starstarstarstarstar
Chef P.
VERIFIED CUSTOMER
Quote
I did more in four days than I did in four years!
T
starstarstarstarstar
Tray K.
VERIFIED CUSTOMER
Quote
I'm over the moon and so in awe! I'm doing DIYPR with Nikkia McClain this bomba** publicist decided to be a complete disruptor or disrpution to the world of public relations.
N
starstarstarstarstar
Nicole D. 
VERIFIED CUSTOMER
FAQ

Your questions, answered

Who is DIY PR for?
expand_more
Is DIY PR suitable for beginners?
expand_more
What will I learn?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
READY TO BECOME THE SOURCE?

Stop Being Overlooked. Start Becoming the Source.

Your story has value. DIY PR gives you the structure, strategy, tools, and personalized guidance to communicate that value with confidence.
Build a stronger brand, create better pitches, develop meaningful media relationships, and pursue the visibility your work deserves.