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Stop Impulse Spending And Take ControlStop Impulse Spending And Take Control
Take the quiz to get your personalized plan

Stop Impulse Spending And Take Control

Learn healthy spending habits & end the paycheck-to-paycheck cycle
Learn healthy spending habits & end the paycheck-to-paycheck cycle
  • Learn to spot manipulative marketing tactics
  • Build confidence in every spending decision
  • Discover what truly matters to spend on
Jen Smith & Jill Sirianni
Created byJen Smith & Jill Sirianni
Co-hosts of the #1 frugal living podcast, Frugal Friends, and authors helping thousands spend intentionally and confidently.
Background
Hero image

Your coach

You’re recognizing more of your spending triggers, but impulse purchases still sneak in during stressful moments. Try tracking your urges for one day and jot down what you notice before you buy.

Today's Lesson

7 min • Why We Overspend

Continue lesson
Take the quiz to get your personalized plan
Achieve your goals

Spend with purpose, not pressure.

With this app as your guide, break free from impulse spending and overconsumption. Discover what truly matters to you, learn to spot manipulative marketing, and build the confidence to say no to disappointing purchases. You'll finish empowered to make spending decisions that align with your values and goals.

Feature image

Nice job!

You crushed your goal of avoiding all impulse purchases this week.

insights

Clarify your spending values

Uncover what matters most to you financially, so every dollar you spend supports your real priorities and dreams.

visibility_off

Understand marketing psychology

Learn to spot and outsmart the marketing tactics that drive overconsumption, so you can confidently say no to what you don’t value.

thumb_up_alt

Spend with confidence

Build habits and mindsets that help you make intentional choices and feel proud of what you buy and what you skip.

The only app you need

The world's #1 frugal living coaches. In your pocket.

This app guides you step-by-step to take control of impulse spending and build mindful money habits. Each week, you'll complete practical lessons, self-reflection exercises, and real-world challenges, helping you clarify your values, spot manipulative marketing, and confidently say no to unnecessary purchases. The app adapts to your progress, offers real-time feedback, and personalizes your journey to fit your goals, lifestyle, and spending triggers. It's everything you need to learn the skill of spending, all in one place.

Stop Impulse Spending And Take ControlStop Impulse Spending And Take Control
Take the quiz to get your personalized plan

Stop Impulse Spending And Take Control

Learn healthy spending habits & end the paycheck-to-paycheck cycle
Learn healthy spending habits & end the paycheck-to-paycheck cycle
  • Learn to spot manipulative marketing tactics
  • Build confidence in every spending decision
  • Discover what truly matters to spend on
Jen Smith & Jill Sirianni
ByJen Smith & Jill Sirianni
Co-hosts of the #1 frugal living podcast, Frugal Friends, and authors helping thousands spend intentionally and confidently.
Background
Hero image

Your coach

You’re recognizing more of your spending triggers, but impulse purchases still sneak in during stressful moments. Try tracking your urges for one day and jot down what you notice before you buy.

Today's Lesson

7 min • Why We Overspend

Continue lesson
Take the quiz to get your personalized plan
Achieve your goals

Spend with purpose, not pressure.

With this app as your guide, break free from impulse spending and overconsumption. Discover what truly matters to you, learn to spot manipulative marketing, and build the confidence to say no to disappointing purchases. You'll finish empowered to make spending decisions that align with your values and goals.

Feature image

Nice job!

You crushed your goal of avoiding all impulse purchases this week.

insights

Clarify your spending values

Uncover what matters most to you financially, so every dollar you spend supports your real priorities and dreams.

visibility_off

Understand marketing psychology

Learn to spot and outsmart the marketing tactics that drive overconsumption, so you can confidently say no to what you don’t value.

thumb_up_alt

Spend with confidence

Build habits and mindsets that help you make intentional choices and feel proud of what you buy and what you skip.

The only app you need

The world's #1 frugal living coaches. In your pocket.

This app guides you step-by-step to take control of impulse spending and build mindful money habits. Each week, you'll complete practical lessons, self-reflection exercises, and real-world challenges, helping you clarify your values, spot manipulative marketing, and confidently say no to unnecessary purchases. The app adapts to your progress, offers real-time feedback, and personalizes your journey to fit your goals, lifestyle, and spending triggers. It's everything you need to learn the skill of spending, all in one place.

Feature showcase

Daily Intention Setting

Spending Reflection

Today's Lesson

7 min • Why We Overspend

Start lesson

Value-Based Spending Practice

Including everything you need to succeed:

playlist_add_check

Personalized spending plan tailored to your values and financial goals

keyboard_arrow_down

Get a custom roadmap that aligns your spending with what truly matters to you.

psychology

Impulse control training to break the cycle of overspending

keyboard_arrow_down

Practice proven strategies to pause, reflect, and resist urges before making purchases.

visibility_off

Marketing awareness lessons to spot and resist common tactics

keyboard_arrow_down

Learn how advertisers influence you and build skills to confidently say no to pressure.

fact_check

Weekly challenges for real-world practice and habit building

keyboard_arrow_down

Apply new skills with actionable challenges that reinforce mindful spending in daily life.

insights

Progress tracking to visualize your growth and celebrate wins

keyboard_arrow_down

See your journey unfold with clear milestones, streaks, and personal achievements.

self_improvement

Reflection prompts to clarify your values and spending motivations

keyboard_arrow_down

Uncover what truly matters to you with guided journaling and self-discovery exercises.

quiz

Recommended listening to reinforce lessons and boost confidence

keyboard_arrow_down

Get personalized recommendations from over 600 Frugal Friends episodes.

support_agent

24/7 guidance for instant support and encouragement

keyboard_arrow_down

Get personalized tips and feedback from Jen and Jill.

star

Celebration of milestones to keep you motivated and accountable

keyboard_arrow_down

Earn badges and rewards as you reach new levels of mindful spending and self-control.

Created by Jen Smith & JIll sirianni

"After years of battling impulse spending, we built the system we wish we'd had"

Jen Smith & Jill Sirianni

Jen Smith & Jill Sirianni

Co-hosts of the #1 frugal living podcast, Frugal Friends, and authors helping thousands spend intentionally and confidently.

We've both struggled with impulse spending and the constant pressure to buy things we don't truly want.

As co-hosts of Frugal Friends and co-authors of 'Buy What You Love Without Going Broke,' we’ve had the privilege of connecting with thousands of people who share these same struggles.


We've been taught that spending on wants is selfish and stupid but that lesson hasn't resulted in discipline, it's caused shame around everything money touches. We're here to end the stigma around spending by teaching you how to idetify what you value, say no to what you don't, and have a healthy relationship with spending.

We created this app to give you the practical tools and mindset shifts that that you need in real time when making spending decisions. This is the only thing we wish we'd had access to when learning these lessons. You’ll learn how to spot manipulative marketing, say no to unnecessary purchases, and build confidence in your financial decisions. Without shame or deprivation.

Our hope is that this app empowers you to spend with intention, feel good about your choices, and finally break free from the cycle of overconsumption. You deserve to buy what you love... without going broke.

5

Follow Jen & Jill's proven process & master intentional spending

Identify your personal spending triggers
Recognize manipulative marketing tactics
Clarify what you truly value spending on
Build habits to resist impulse purchases
Develop a confident, guilt-free money mindset
Set boundaries for healthy consumption
Track progress toward your financial goals
Practice saying no without feeling deprived
Reflect on purchases to reinforce positive change
Celebrate wins and maintain lasting progress
customized COACHING

Every single day in the app is 100% personalized to you.

Powered by Jen & Jill's entire content backlog, you'll experience guidance that's both unique and trustworthy.

analytics

Spotting Sneaky Spending Triggers

Personalized Lesson • 12 min

Learn to recognize your unique impulse spending triggers and how marketers target you. This lesson uses your recent spending patterns to help you spot manipulative tactics and build confidence in saying no.

What to do
assignment
Reflect on Recent Purchases
3 min
chevron_right
psychology
Identify Emotional Triggers
3 min
chevron_right
campaign
Decode Marketing Messages
3 min
chevron_right
check_circle
Practice Saying No
3 min
chevron_right
How it works

Transform your spending habits in just 12 weeks

It only takes a few minutes to get started

Onboarding Quiz

What’s your biggest motivation for controlling spending?

Feel more confident about my purchases
Save for something I truly value
Break free from impulse buying habits
Reduce stress about money
1

Complete the onboarding quiz

Share your spending habits, financial goals, and challenges so the app can personalize your journey to mindful spending.

Your Plan

Week 1

Understanding Your Spending

Track Daily Purchases
Identify Spending Triggers
Reflect on Emotional Spending
Clarify Personal Values
Week 2Upcoming

Building Confident Habits

2

Get your personalized plan

Receive a step-by-step plan tailored to your values, helping you identify triggers and set clear boundaries for your spending.

Today, July 27

6
V

Daily Intention Setting

Activity • 3 min

Spending Reflection

Journal • 4 min

The Psychology of Imp

Lesson • 7 min

Value-Based Spending Practice

Exercise • 5 min

3

Follow daily tasks to stay on track

Engage in daily reflections, practical exercises, and tips to recognize marketing tactics and build confident spending decisions.

Your Progress

Impulse Purchases Avoided

18 total

+5 in the last week

AprilJuly

Money Saved

$186 total

+$42 this week

AprilJuly
4

Track progress & see real results

Monitor your growth as you gain control, reduce impulse buys, and feel empowered about every spending choice you make.

It only takes 2 minutes to get started

starstarstarstarstar

See how Jen Smith & Jill Sirianni have changed lives around the world

Join thousands of people creating healthier spending habits

Quote
I’ve gone through phases in my life where I’m more frugal/thrifty than others. I hit the thrift shops HARD in high school, for example, and only recently rediscovered the thrill. I also had a Dave Ramsey phase. And lately, I’ve gone down the “buy nothing” rabbit hole.
Jen and Jill speak to all of these different parts of me so clearly, and use all the best lessons learned from each phase to create a holistic new lifestyle that I’m excited about: values-based spending.
J
starstarstarstarstar
Jeffrey B
VERIFIED CUSTOMER
Quote
Jen and Jill really manage to transform finance and being frugal into something fun! While being highly informative, they are also lighthearted, getting the message across without being boring.
T
starstarstarstarstar
Tabby
VERIFIED CUSTOMER
Quote
Jen and Jill, are super relatable! I feel as though they truly help destigmatize the awkwardness of talking about finances and help you truly keep your mindset positive.
R
starstarstarstarstar
Rachel
VERIFIED CUSTOMER
Quote
Jen and Jill have a way of talking about money that eliminates any shame or guilt you’ve ever felt about your financial situation, while simultaneously giving solid advice to make steps toward your goals. From wisdom about finding contentment and gratitude for the season you’re in, to reframing how you view your financial past as a path toward growth.
C
starstarstarstarstar
Christina F
VERIFIED CUSTOMER
Quote
Jen and Jill’s approach to finances is about more than just spending and saving- it’s about getting clear on your priorities and seeking contentment. They share relatable stories, facts to back up their research, and plenty of jokes. This was a great way to start the year!
J
starstarstarstarstar
Johanna
VERIFIED CUSTOMER
Quote
In the last few years, I’ve been on a personal quest not only to learn more about personal finance, but also to better understand my own motivations behind my spending habits. In their unique, fun way, Jen and Jill address the logistics and psychology behind our buying habits, as well as the techniques of sellers that feed our decisions and desires. Rather than simply focusing on what not to do in order to improve our financial lives, Jen and Jill ask us to focus on our deepest values and to learn to conscientiously spend (or not) accordingly.
T
starstarstarstarstar
Tea Lady
VERIFIED CUSTOMER
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Today's the day

Start taking control of your spending and build lasting financial confidence

You’re only minutes away from getting your personalized spending awareness plan. Start achieving your financial clarity and self-control goals today alongside Jen & Jill.

targetSpend Smart
6
V

Good evening!

Loading...

list_alt
No activities available for today.
Today
Plan
paymentsMoney
Coach
Quick Activity Update
more_horiz
What should I focus on today?
06:35 PM
Today, we'll focus on identifying your top spending triggers and practicing strategies to resist them. Understanding these patterns is key to building lasting confidence and making intentional choices with your money.
06:35 PM
I'm really busy today and only have about 5 minutes. Can you give me a quick activity?
06:36 PM
Absolutely! I'll give you a short reflection exercise to quickly spot one impulse trigger from today and suggest a simple strategy to handle it. Even small steps help you build awareness and control.
06:36 PM

Your Budget

pie_chart

Budget

chevron_right
88.2%$2,647$3,000 budget
Income$6,500
Expenses$2,647.25
attach_moneyIncome
$6,500
restaurantFood & Drink
$652.43/ $800
shopping_bagShopping
$423.87/ $400
directions_carTransportation
$287.5/ $350
show_chart

Financial Overview

chevron_right

NET WORTH

$125,340

Spent this month: $3,247trending_down9%
account_balance$45.0KBank
trending_up$82.7KInvestments
credit_card-$2.3KCredit
request_quote$0Loans
scheduleLast synced: 2h ago
receipt_long

Recent Transactions

chevron_right
attach_money
Acme CorpIncome
+$3,250Yesterday
attach_money
Acme CorpIncome
+$3,250Jul 12
restaurant
Whole FoodsFood And Drink
-$87.32Today
movie
NetflixEntertainment
-$15.99Yesterday
Today
Plan
paymentsMoney
Coach

Your Money

show_chart

Financial Overview

chevron_right

NET WORTH

$125,340

Spent this month: $3,247trending_down9%
account_balance$45.0KBank
trending_up$82.7KInvestments
credit_card-$2.3KCredit
request_quote$0Loans
scheduleLast synced: 2h ago
receipt_long

Recent Transactions

chevron_right
attach_money
Acme CorpIncome
+$3,250Yesterday
attach_money
Acme CorpIncome
+$3,250Jul 12
restaurant
Whole FoodsFood And Drink
-$87.32Today
movie
NetflixEntertainment
-$15.99Yesterday
Today
Plan
paymentsMoney
Coach

Your Plan

calendar_month
No plan data available for this app.
Today
Plan
paymentsMoney
Coach
targetSpend Smart
6
V

Good evening!

Loading...

list_alt
No activities available for today.
You're on a roll!
6 day streak
Today is July 27
check
check
check
check
check
check
S
M
T
W
T
F
S
infoWhat counts towards your streak?
checkReview a progress update
checkFinish a lesson
checkComplete an activity or session
checkTrack a measurement
Today
Plan
paymentsMoney
Coach

Including everything you need to succeed:

playlist_add_check

Personalized spending plan tailored to your values and financial goals

keyboard_arrow_down

Get a custom roadmap that aligns your spending with what truly matters to you.

psychology

Impulse control training to break the cycle of overspending

keyboard_arrow_down

Practice proven strategies to pause, reflect, and resist urges before making purchases.

visibility_off

Marketing awareness lessons to spot and resist common tactics

keyboard_arrow_down

Learn how advertisers influence you and build skills to confidently say no to pressure.

fact_check

Weekly challenges for real-world practice and habit building

keyboard_arrow_down

Apply new skills with actionable challenges that reinforce mindful spending in daily life.

insights

Progress tracking to visualize your growth and celebrate wins

keyboard_arrow_down

See your journey unfold with clear milestones, streaks, and personal achievements.

self_improvement

Reflection prompts to clarify your values and spending motivations

keyboard_arrow_down

Uncover what truly matters to you with guided journaling and self-discovery exercises.

quiz

Recommended listening to reinforce lessons and boost confidence

keyboard_arrow_down

Get personalized recommendations from over 600 Frugal Friends episodes.

support_agent

24/7 guidance for instant support and encouragement

keyboard_arrow_down

Get personalized tips and feedback from Jen and Jill.

star

Celebration of milestones to keep you motivated and accountable

keyboard_arrow_down

Earn badges and rewards as you reach new levels of mindful spending and self-control.

Created by Jen Smith & JIll sirianni

"After years of battling impulse spending, we built the system we wish we'd had"

Jen Smith & Jill Sirianni

Jen Smith & Jill Sirianni

Co-hosts of the #1 frugal living podcast, Frugal Friends, and authors helping thousands spend intentionally and confidently.

We've both struggled with impulse spending and the constant pressure to buy things we don't truly want.

As co-hosts of Frugal Friends and co-authors of 'Buy What You Love Without Going Broke,' we’ve had the privilege of connecting with thousands of people who share these same struggles.


We've been taught that spending on wants is selfish and stupid but that lesson hasn't resulted in discipline, it's caused shame around everything money touches. We're here to end the stigma around spending by teaching you how to idetify what you value, say no to what you don't, and have a healthy relationship with spending.

We created this app to give you the practical tools and mindset shifts that that you need in real time when making spending decisions. This is the only thing we wish we'd had access to when learning these lessons. You’ll learn how to spot manipulative marketing, say no to unnecessary purchases, and build confidence in your financial decisions. Without shame or deprivation.

Our hope is that this app empowers you to spend with intention, feel good about your choices, and finally break free from the cycle of overconsumption. You deserve to buy what you love... without going broke.

5

Follow Jen & Jill's proven process & master intentional spending

Identify your personal spending triggers
Recognize manipulative marketing tactics
Clarify what you truly value spending on
Build habits to resist impulse purchases
Develop a confident, guilt-free money mindset
Set boundaries for healthy consumption
Track progress toward your financial goals
Practice saying no without feeling deprived
Reflect on purchases to reinforce positive change
Celebrate wins and maintain lasting progress
customized COACHING

Every single day in the app is 100% personalized to you.

Powered by Jen & Jill's entire content backlog, you'll experience guidance that's both unique and trustworthy.

analytics

Spotting Sneaky Spending Triggers

Personalized Lesson • 12 min

Learn to recognize your unique impulse spending triggers and how marketers target you. This lesson uses your recent spending patterns to help you spot manipulative tactics and build confidence in saying no.

What to do
assignment
Reflect on Recent Purchases
3 min
chevron_right
psychology
Identify Emotional Triggers
3 min
chevron_right
campaign
Decode Marketing Messages
3 min
chevron_right
check_circle
Practice Saying No
3 min
chevron_right
How it works

Transform your spending habits in just 12 weeks

It only takes a few minutes to get started

Onboarding Quiz

What’s your biggest motivation for controlling spending?

Feel more confident about my purchases
Save for something I truly value
Break free from impulse buying habits
Reduce stress about money
1

Complete the onboarding quiz

Share your spending habits, financial goals, and challenges so the app can personalize your journey to mindful spending.

Your Plan

Week 1

Understanding Your Spending

Track Daily Purchases
Identify Spending Triggers
Reflect on Emotional Spending
Clarify Personal Values
Week 2Upcoming

Building Confident Habits

2

Get your personalized plan

Receive a step-by-step plan tailored to your values, helping you identify triggers and set clear boundaries for your spending.

Today, July 27

6
V

Daily Intention Setting

Activity • 3 min

Spending Reflection

Journal • 4 min

The Psychology of Imp

Lesson • 7 min

Value-Based Spending Practice

Exercise • 5 min

3

Follow daily tasks to stay on track

Engage in daily reflections, practical exercises, and tips to recognize marketing tactics and build confident spending decisions.

Your Progress

Impulse Purchases Avoided

18 total

+5 in the last week

AprilJuly

Money Saved

$186 total

+$42 this week

AprilJuly
4

Track progress & see real results

Monitor your growth as you gain control, reduce impulse buys, and feel empowered about every spending choice you make.

It only takes 2 minutes to get started

starstarstarstarstar

See how Jen Smith & Jill Sirianni have changed lives around the world

Join thousands of people creating healthier spending habits

Quote
I’ve gone through phases in my life where I’m more frugal/thrifty than others. I hit the thrift shops HARD in high school, for example, and only recently rediscovered the thrill. I also had a Dave Ramsey phase. And lately, I’ve gone down the “buy nothing” rabbit hole.
Jen and Jill speak to all of these different parts of me so clearly, and use all the best lessons learned from each phase to create a holistic new lifestyle that I’m excited about: values-based spending.
J
starstarstarstarstar
Jeffrey B
VERIFIED CUSTOMER
Quote
Jen and Jill really manage to transform finance and being frugal into something fun! While being highly informative, they are also lighthearted, getting the message across without being boring.
T
starstarstarstarstar
Tabby
VERIFIED CUSTOMER
Quote
Jen and Jill, are super relatable! I feel as though they truly help destigmatize the awkwardness of talking about finances and help you truly keep your mindset positive.
R
starstarstarstarstar
Rachel
VERIFIED CUSTOMER
Quote
Jen and Jill have a way of talking about money that eliminates any shame or guilt you’ve ever felt about your financial situation, while simultaneously giving solid advice to make steps toward your goals. From wisdom about finding contentment and gratitude for the season you’re in, to reframing how you view your financial past as a path toward growth.
C
starstarstarstarstar
Christina F
VERIFIED CUSTOMER
Quote
Jen and Jill’s approach to finances is about more than just spending and saving- it’s about getting clear on your priorities and seeking contentment. They share relatable stories, facts to back up their research, and plenty of jokes. This was a great way to start the year!
J
starstarstarstarstar
Johanna
VERIFIED CUSTOMER
Quote
In the last few years, I’ve been on a personal quest not only to learn more about personal finance, but also to better understand my own motivations behind my spending habits. In their unique, fun way, Jen and Jill address the logistics and psychology behind our buying habits, as well as the techniques of sellers that feed our decisions and desires. Rather than simply focusing on what not to do in order to improve our financial lives, Jen and Jill ask us to focus on our deepest values and to learn to conscientiously spend (or not) accordingly.
T
starstarstarstarstar
Tea Lady
VERIFIED CUSTOMER
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Today's the day

Start taking control of your spending and build lasting financial confidence

You’re only minutes away from getting your personalized spending awareness plan. Start achieving your financial clarity and self-control goals today alongside Jen & Jill.