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Become The Go-To Expert In Your FieldBecome The Go-To Expert In Your Field
Take the quiz to get your personalized plan

Become The Go-To Expert In Your Field

The influence-building app for ambitious professionals
The influence-building app for ambitious professionals
  • Master the science of attention and trust
  • Build authority that compounds over time
  • Stand out and attract high-value opportunities
Howie Chan
Created byHowie Chan
Brand and influence strategist helping leaders and consultants become the obvious choice.
Background
Hero image

Today's Activity

7 min • Trust-Building Sequence

Continue activity
Take the quiz to get your personalized plan
Achieve your goals

Become the go-to expert in your field.

With this app as your guide, build a powerful influence system that works around the clock—no more chasing trends or fighting algorithms. Master the behavioral science behind attention, trust, and referrals so your authority grows steadily. Learn proven strategies to become the obvious choice in your niche, every single day.

Feature image

Nice job!

You crushed your goal of building 5 new authority assets this month.

psychology

Master the science of influence

Unlock the behavioral principles behind attention, memory, and trust so you can shape how others perceive and remember you.

auto_graph

Build authority that compounds

Create a 24/7 influence system that grows your reputation and impact over time—without relying on unpredictable algorithms or sporadic content.

recommend

Attract referrals and loyal fans

Turn your expertise into a magnet for new opportunities by making it easy for others to trust, recommend, and remember you.

The only app you need

A personalized influence coach. In your pocket.

This app guides you step-by-step to build a 24/7 influence system, grounded in behavioral science. Each week, you'll complete targeted lessons, actionable exercises, and real-world challenges — helping you master attention, memory, trust, decision-making, and referrals. The app adapts to your goals, tracks your progress, and delivers personalized feedback so your authority compounds over time. It's everything you need to become the obvious choice in your niche.

Become The Go-To Expert In Your FieldBecome The Go-To Expert In Your Field
Take the quiz to get your personalized plan

Become The Go-To Expert In Your Field

The influence-building app for ambitious professionals
The influence-building app for ambitious professionals
  • Master the science of attention and trust
  • Build authority that compounds over time
  • Stand out and attract high-value opportunities
Howie Chan
Created byHowie Chan
Brand and influence strategist helping leaders and consultants become the obvious choice.
Background
Hero image

Today's Activity

7 min • Trust-Building Sequence

Continue activity
Take the quiz to get your personalized plan
Achieve your goals

Become the go-to expert in your field.

With this app as your guide, build a powerful influence system that works around the clock—no more chasing trends or fighting algorithms. Master the behavioral science behind attention, trust, and referrals so your authority grows steadily. Learn proven strategies to become the obvious choice in your niche, every single day.

Feature image

Nice job!

You crushed your goal of building 5 new authority assets this month.

psychology

Master the science of influence

Unlock the behavioral principles behind attention, memory, and trust so you can shape how others perceive and remember you.

auto_graph

Build authority that compounds

Create a 24/7 influence system that grows your reputation and impact over time—without relying on unpredictable algorithms or sporadic content.

recommend

Attract referrals and loyal fans

Turn your expertise into a magnet for new opportunities by making it easy for others to trust, recommend, and remember you.

The only app you need

A personalized influence coach. In your pocket.

This app guides you step-by-step to build a 24/7 influence system, grounded in behavioral science. Each week, you'll complete targeted lessons, actionable exercises, and real-world challenges — helping you master attention, memory, trust, decision-making, and referrals. The app adapts to your goals, tracks your progress, and delivers personalized feedback so your authority compounds over time. It's everything you need to become the obvious choice in your niche.

Feature showcase

Daily Influence Briefing

Behavioral Science Insight

Today's Activity

7 min • Trust-Building Sequence

Start activity

Influence Reflection

Including everything you need to succeed:

psychology

Behavioral science lessons for real-world influence

keyboard_arrow_down

Master the psychology of attention, memory, trust, and decisions with concise, actionable lessons.

track_changes

Personalized influence roadmap tailored to your goals

keyboard_arrow_down

Get a step-by-step plan that adapts to your niche, strengths, and professional objectives.

tips_and_updates

Daily influence prompts to build habits

keyboard_arrow_down

Receive daily nudges and micro-actions designed to reinforce your authority and visibility.

insights

Progress tracking to visualize your compounding influence

keyboard_arrow_down

See your growth with analytics on attention, trust, and referrals as you implement new strategies.

check_circle

Real-world challenges for practical skill building

keyboard_arrow_down

Apply behavioral principles through guided challenges that drive measurable results in your niche.

feedback

Instant feedback on your influence activities

keyboard_arrow_down

Get actionable insights and suggestions after each activity to refine your approach and maximize impact.

auto_graph

Referral system builder to grow your network

keyboard_arrow_down

Design and optimize a referral engine that works around the clock to expand your influence.

lightbulb

Expert strategies for becoming the obvious choice

keyboard_arrow_down

Unlock proven frameworks and scripts to position yourself as the go-to authority in your field.

schedule

24/7 influence automation for consistent results

keyboard_arrow_down

Set up systems that keep your influence growing, even when you’re not actively creating content.

Created by Howie Chan

"After years decoding influence, I built the system I wish every expert had"

Howie Chan

Howie Chan

Brand and influence strategist helping leaders and consultants become the obvious choice.

For as long as I can remember, I’ve been fascinated by what makes certain people and ideas stand out—why some professionals become trusted authorities while others struggle to get noticed, even with great work. My journey began in behavioral science, where I dedicated myself to understanding the subtle drivers behind attention, memory, trust, and decision-making. Over the years, I’ve worked with leaders, consultants, and organizations to help them apply these principles and build lasting influence in their industries.

What I kept seeing, though, was how many talented professionals relied on sporadic content or unpredictable platform algorithms, hoping for a breakthrough. I knew there had to be a better way—a system rooted in real human behavior, not just trends or hacks. That’s why I created this app: to give professionals a step-by-step process for building a 24/7 influence system that compounds over time, making them the obvious choice in their niche.

This app distills everything I’ve learned from years of research and hands-on experience. It guides you through the science of capturing attention, building trust, and creating memorable experiences that drive referrals and decisions. My goal is to make influence predictable and sustainable, so you can focus on your expertise while your reputation grows.

I believe every professional deserves to have their work recognized and valued. My hope is that this app empowers you to build authority authentically and consistently—so you never have to rely on luck or algorithms again.

Howie Chan | Founder, The Behavioring Company

Follow Howie's proven process & build unstoppable influence

Capture and sustain audience attention
Craft messages that stick in memory
Build deep trust with your audience
Guide decisions using behavioral science
Create a system for consistent visibility
Turn clients into enthusiastic referrers
Measure and optimize your influence growth
Stand out as the obvious choice in your niche
Develop habits for long-term authority
Leverage psychology for lasting impact
AI-POWERED COACHING

Every single day in the app is 100% personalized to you.

Built with powerful AI, this app is unlike anything you've ever used before. Your entire experience will be designed just for you.

book

Craft Your Signature Influence Story

Personalized Lesson • 14 min

Learn how to design a compelling influence narrative that positions you as the go-to expert in your niche. This lesson uses behavioral science to help you build trust and memorability with your audience.

What to do
analytics
Attention Triggers
3 min
chevron_right
assignment
Memory Anchors
4 min
chevron_right
check_circle
Trust Signals
3 min
chevron_right
play_circle
Decision Drivers
3 min
chevron_right
How it works

Build lasting influence in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What’s your top influence goal?

Become the go-to expert in my field
Build trust and credibility with my audience
Increase referrals and word-of-mouth
Stand out from competitors in my niche
1

Complete the onboarding quiz

Share your goals, niche, and current strategies so the app can tailor your influence-building journey to your needs.

Your Plan

Week 1

Laying Your Influence Foundation

Clarify Your Unique Value
Map Your Audience’s Journey
Establish Trust Signals
Daily Influence Reflection
Week 2Upcoming

Compounding Your Authority

2

Get your personalized plan

Receive a step-by-step roadmap based on behavioral science, showing exactly how to grow authority and trust in your field.

Today, May 26

6
V

Daily Influence Briefing

Update • 2 min

Behavioral Science Insight

Lesson • 4 min

Trust-Building Sequence

Activity • 7 min

Influence Reflection

Journal • 3 min

3

Follow daily tasks to stay on track

Engage in daily actions and routines designed to boost attention, trust, and referrals—compounding your influence over time.

Your Progress

Authority Assets Created

18 total

+3 in the last week

FebruaryMay

Referral Opportunities

22 total

+5 in the last month

FebruaryMay
4

Track progress & see real results

Monitor your growth, celebrate milestones, and watch as you become the obvious choice in your professional niche.

It only takes 2 minutes to get started

starstarstarstarstar

See how Howie Chan has changed lives around the world

Join the thousands of students who've been impacted by Howie's work.

Quote
If you have a question about brand, you need to speak with Howie. He is the real deal, focusing on your business and your strategy before discussing anything about colors, fonts, or content. Can’t wait to see Howie help more people with his super power.
Colby Kultgen's profile
starstarstarstarstar
Colby Kultgen
1M audience founder 1% better
Quote
I feel privileged to have had this coaching. When Howie dropped the stuff about the trigger to the pain points it broke something up in my brain. Seriously. I spent all last night reevaluating my ICP. This changes everything! Howie's understanding of an ICPs pain points are a game changer. Highly recommended.
Tyson Parody's profile
starstarstarstarstar
Tyson Parody
CEO, Sixty NOrth
Quote
Howie is a brand guy through and through. It’s been amazing to watch him grow his own personal brand online, growing his LinkedIn followers from 5K when I met him to over 80K in a span of months. In addition to that, he’s helped many individuals with their brand strategy. I highly recommend Howie!
Ben Meer's profile
starstarstarstarstar
Ben Meer
2M audience, system sunday
Quote
Two hours in and I actually felt like I had already had coffee and I had not. I felt like I was skipping because I was so excited about getting so much value out of two hours of non stop engagement. I recommend Howie to anybody want wanting to grow a business to make the world a better place.
Jessica Rios's profile
starstarstarstarstar
Jessica Rios
Foudner, making love to fear
Quote
Howie always delivers more than what you expect. His deep branding background, fresh perspectives he delivers and his ability to hear someone's challenge and deliver spot on feedback --is remarkable. He consistently inspires me to think differently about my personal branding--so that it really makes an impact. Highly recommend
Catherine P.'s profile
starstarstarstarstar
Catherine P.
Founder
Quote
I am looking at the next phase of my career and I want to refine my positioning and find my USP. Howie's process was well structured, practical and focused on understanding your customer and building a narrative that sets you apart from your competition. Amazing!
A
starstarstarstarstar
Annette
CULTURE CHANGe leader
Quote
I've been working in marketing strategy and branding for nearly 35 years, so there's not a lot I haven't seen. Howie's process was genuinely refreshing. He gets straight to the point, no fluff or padding, and he gives you a clear, practical way to boil down your business or personal brand into something you can actually use and share. I'd highly recommend him!
Jonathan Phillips's profile
starstarstarstarstar
Jonathan Phillips
founder
Quote
I had a wonderful session with Howie where we discussed one of my core problems of understanding who is my niche and target audience. And in the coaching session, he first of all tried to understand what's been my background, and we spoke about what could benefit my audience given my journey and experiences. And how can I position myself uniquely in such a way that I'm not completely competing for eyeballs from other content creators, but rather setting myself up for attracting my kind of people? And after the session, I was more confirmed in my belief of which direction I want to take
Clerisa Varghese's profile
starstarstarstarstar
Clerisa Varghese
Speaker, coach
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Today's the day

Start building unstoppable influence and become the go-to expert in your field

You’re only minutes away from getting your personalized influence-building plan. Start achieving your authority and impact goals today alongside Howie Chan.

targetBrand and Influence System
6
V

Good evening!

Loading...

list_alt
No activities available for today.
Today
Plan
Progress
Coach
Quick Activity Update
more_horiz
What should I focus on today?
12:08 AM
Today, we'll focus on refining your influence story and identifying new trust signals to share with your audience. These steps are essential for building authority and ensuring your expertise is remembered and recommended.
12:09 AM
I'm traveling and only have 5 minutes today. Can you update my activities?
12:09 AM
Absolutely! I'll condense today's session to a quick review of your influence story and a rapid brainstorm of trust signals. This way, you’ll still make progress even with limited time.
12:10 AM
targetBrand and Influence System
6
V

Good evening!

Loading...

list_alt
No activities available for today.
You're on a roll!
6 day streak
Today is May 26
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check
S
M
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F
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infoWhat counts towards your streak?
checkReview a progress update
checkFinish a lesson
checkComplete an activity or session
checkTrack a measurement
Today
Plan
Progress
Coach

Your Plan

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No plan data available for this app.
Today
Plan
Progress
Coach

Your Progress

monitoring
No measurements configured for this app yet.
Today
Plan
Progress
Coach

Including everything you need to succeed:

psychology

Behavioral science lessons for real-world influence

keyboard_arrow_down

Master the psychology of attention, memory, trust, and decisions with concise, actionable lessons.

track_changes

Personalized influence roadmap tailored to your goals

keyboard_arrow_down

Get a step-by-step plan that adapts to your niche, strengths, and professional objectives.

tips_and_updates

Daily influence prompts to build habits

keyboard_arrow_down

Receive daily nudges and micro-actions designed to reinforce your authority and visibility.

insights

Progress tracking to visualize your compounding influence

keyboard_arrow_down

See your growth with analytics on attention, trust, and referrals as you implement new strategies.

check_circle

Real-world challenges for practical skill building

keyboard_arrow_down

Apply behavioral principles through guided challenges that drive measurable results in your niche.

feedback

Instant feedback on your influence activities

keyboard_arrow_down

Get actionable insights and suggestions after each activity to refine your approach and maximize impact.

auto_graph

Referral system builder to grow your network

keyboard_arrow_down

Design and optimize a referral engine that works around the clock to expand your influence.

lightbulb

Expert strategies for becoming the obvious choice

keyboard_arrow_down

Unlock proven frameworks and scripts to position yourself as the go-to authority in your field.

schedule

24/7 influence automation for consistent results

keyboard_arrow_down

Set up systems that keep your influence growing, even when you’re not actively creating content.

Created by Howie Chan

"After years decoding influence, I built the system I wish every expert had"

Howie Chan

Howie Chan

Brand and influence strategist helping leaders and consultants become the obvious choice.

For as long as I can remember, I’ve been fascinated by what makes certain people and ideas stand out—why some professionals become trusted authorities while others struggle to get noticed, even with great work. My journey began in behavioral science, where I dedicated myself to understanding the subtle drivers behind attention, memory, trust, and decision-making. Over the years, I’ve worked with leaders, consultants, and organizations to help them apply these principles and build lasting influence in their industries.

What I kept seeing, though, was how many talented professionals relied on sporadic content or unpredictable platform algorithms, hoping for a breakthrough. I knew there had to be a better way—a system rooted in real human behavior, not just trends or hacks. That’s why I created this app: to give professionals a step-by-step process for building a 24/7 influence system that compounds over time, making them the obvious choice in their niche.

This app distills everything I’ve learned from years of research and hands-on experience. It guides you through the science of capturing attention, building trust, and creating memorable experiences that drive referrals and decisions. My goal is to make influence predictable and sustainable, so you can focus on your expertise while your reputation grows.

I believe every professional deserves to have their work recognized and valued. My hope is that this app empowers you to build authority authentically and consistently—so you never have to rely on luck or algorithms again.

Howie Chan | Founder, The Behavioring Company

Follow Howie's proven process & build unstoppable influence

Capture and sustain audience attention
Craft messages that stick in memory
Build deep trust with your audience
Guide decisions using behavioral science
Create a system for consistent visibility
Turn clients into enthusiastic referrers
Measure and optimize your influence growth
Stand out as the obvious choice in your niche
Develop habits for long-term authority
Leverage psychology for lasting impact
AI-POWERED COACHING

Every single day in the app is 100% personalized to you.

Built with powerful AI, this app is unlike anything you've ever used before. Your entire experience will be designed just for you.

book

Craft Your Signature Influence Story

Personalized Lesson • 14 min

Learn how to design a compelling influence narrative that positions you as the go-to expert in your niche. This lesson uses behavioral science to help you build trust and memorability with your audience.

What to do
analytics
Attention Triggers
3 min
chevron_right
assignment
Memory Anchors
4 min
chevron_right
check_circle
Trust Signals
3 min
chevron_right
play_circle
Decision Drivers
3 min
chevron_right
How it works

Build lasting influence in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What’s your top influence goal?

Become the go-to expert in my field
Build trust and credibility with my audience
Increase referrals and word-of-mouth
Stand out from competitors in my niche
1

Complete the onboarding quiz

Share your goals, niche, and current strategies so the app can tailor your influence-building journey to your needs.

Your Plan

Week 1

Laying Your Influence Foundation

Clarify Your Unique Value
Map Your Audience’s Journey
Establish Trust Signals
Daily Influence Reflection
Week 2Upcoming

Compounding Your Authority

2

Get your personalized plan

Receive a step-by-step roadmap based on behavioral science, showing exactly how to grow authority and trust in your field.

Today, May 26

6
V

Daily Influence Briefing

Update • 2 min

Behavioral Science Insight

Lesson • 4 min

Trust-Building Sequence

Activity • 7 min

Influence Reflection

Journal • 3 min

3

Follow daily tasks to stay on track

Engage in daily actions and routines designed to boost attention, trust, and referrals—compounding your influence over time.

Your Progress

Authority Assets Created

18 total

+3 in the last week

FebruaryMay

Referral Opportunities

22 total

+5 in the last month

FebruaryMay
4

Track progress & see real results

Monitor your growth, celebrate milestones, and watch as you become the obvious choice in your professional niche.

It only takes 2 minutes to get started

starstarstarstarstar

See how Howie Chan has changed lives around the world

Join the thousands of students who've been impacted by Howie's work.

Quote
If you have a question about brand, you need to speak with Howie. He is the real deal, focusing on your business and your strategy before discussing anything about colors, fonts, or content. Can’t wait to see Howie help more people with his super power.
Colby Kultgen's profile
starstarstarstarstar
Colby Kultgen
1M audience founder 1% better
Quote
I feel privileged to have had this coaching. When Howie dropped the stuff about the trigger to the pain points it broke something up in my brain. Seriously. I spent all last night reevaluating my ICP. This changes everything! Howie's understanding of an ICPs pain points are a game changer. Highly recommended.
Tyson Parody's profile
starstarstarstarstar
Tyson Parody
CEO, Sixty NOrth
Quote
Howie is a brand guy through and through. It’s been amazing to watch him grow his own personal brand online, growing his LinkedIn followers from 5K when I met him to over 80K in a span of months. In addition to that, he’s helped many individuals with their brand strategy. I highly recommend Howie!
Ben Meer's profile
starstarstarstarstar
Ben Meer
2M audience, system sunday
Quote
Two hours in and I actually felt like I had already had coffee and I had not. I felt like I was skipping because I was so excited about getting so much value out of two hours of non stop engagement. I recommend Howie to anybody want wanting to grow a business to make the world a better place.
Jessica Rios's profile
starstarstarstarstar
Jessica Rios
Foudner, making love to fear
Quote
Howie always delivers more than what you expect. His deep branding background, fresh perspectives he delivers and his ability to hear someone's challenge and deliver spot on feedback --is remarkable. He consistently inspires me to think differently about my personal branding--so that it really makes an impact. Highly recommend
Catherine P.'s profile
starstarstarstarstar
Catherine P.
Founder
Quote
I am looking at the next phase of my career and I want to refine my positioning and find my USP. Howie's process was well structured, practical and focused on understanding your customer and building a narrative that sets you apart from your competition. Amazing!
A
starstarstarstarstar
Annette
CULTURE CHANGe leader
Quote
I've been working in marketing strategy and branding for nearly 35 years, so there's not a lot I haven't seen. Howie's process was genuinely refreshing. He gets straight to the point, no fluff or padding, and he gives you a clear, practical way to boil down your business or personal brand into something you can actually use and share. I'd highly recommend him!
Jonathan Phillips's profile
starstarstarstarstar
Jonathan Phillips
founder
Quote
I had a wonderful session with Howie where we discussed one of my core problems of understanding who is my niche and target audience. And in the coaching session, he first of all tried to understand what's been my background, and we spoke about what could benefit my audience given my journey and experiences. And how can I position myself uniquely in such a way that I'm not completely competing for eyeballs from other content creators, but rather setting myself up for attracting my kind of people? And after the session, I was more confirmed in my belief of which direction I want to take
Clerisa Varghese's profile
starstarstarstarstar
Clerisa Varghese
Speaker, coach
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Today's the day

Start building unstoppable influence and become the go-to expert in your field

You’re only minutes away from getting your personalized influence-building plan. Start achieving your authority and impact goals today alongside Howie Chan.