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Learn to perform under pressure – not just cope with itLearn to perform under pressure – not just cope with it
Take the quiz to get your personalized plan

Learn to perform under pressure – not just cope with it

9.58 – The Mental Performance App For Competitive Sportspeople
9.58 – The Mental Performance App For Competitive Sportspeople
  • Daily mental conditioning built on proven psychology
  • Personalised prep and in-the-moment reset tools
  • Strengthen your mind to build confidence, focus, and emotional control
Jay Holt
Created byJay Holt
Chartered psychologist (UK) with 20+ years helping elite athletes and teams win at the highest level
Background
Hero image

Today's Mental Conditioning

7 min • Pressure Simulation

Continue practice

Your coach

Your self-talk is slipping into harsh criticism after mistakes. Let's practice a quick REBT reset to reframe setbacks and refocus on your next action.

Take the quiz to get your personalized plan
Achieve your goals

Train your mind the way elite athletes do

Breathing exercises and motivational quotes won't get you through the last 10 minutes of a match you're losing. Real mental strength comes from knowing who you are, training how you think, and rehearsing success so vividly your brain believes it's already happened.

9.58 gives you three things no other mental training app does. First, a structured programme that helps you understand what drives you — your dream, your values, your strengths. Second, daily personalised imagery sessions that put you inside your goals using all your senses. Third, in-the-moment tools to catch and challenge the thinking patterns that hold you back under pressure.

This isn't mindfulness with a sports logo on it. This is systematic mental performance training, built on proven sports psychology methods, delivered by AI that knows your sport, your goals, and your story.

Feature image

Nice job!

You crushed your goal of completing 14 daily mental conditioning sessions this month.

psychology

Know yourself first

Before you train your mind, you need to know what you're building on. 9.58 coaches you through your dream, goals, values, strengths, and the people in your corner. This foundation makes everything that follows personal – not generic.

visibility

Rehearse success like it's already happening

Every day, Jay generates a personalised imagery session built from your real goals, your actual sport, and what you're facing today. You'll see it, hear it, and feel it — so vividly your brain starts to believe it before you compete.

rocket_launch

Fix the thinking, not just the feelings

Most apps help you manage your emotions. 9.58 goes deeper — it helps you find and challenge the beliefs underneath. Spot the thought patterns that create self-doubt and pressure, and replace them with something that actually helps you perform.

The only app you need

A sports psychologist in your pocket – one who remembers everything

Other apps give you a library of audio tracks and call it coaching. 9.58 gives you Jay – an AI coach built by a chartered psychologist with over twenty years at the highest level of sport. Jay learns your goals, your sport, your strengths, and the specific challenges that hold you back. Every session is generated fresh, every day, for you alone. No two athletes get the same experience. No session is ever recycled. It's the mental performance training that elite athletes get from their support teams – now available to any serious competitor, any time, anywhere.

Learn to perform under pressure – not just cope with itLearn to perform under pressure – not just cope with it
Take the quiz to get your personalized plan

Learn to perform under pressure – not just cope with it

9.58 – The Mental Performance App For Competitive Sportspeople
9.58 – The Mental Performance App For Competitive Sportspeople
  • Daily mental conditioning built on proven psychology
  • Personalised prep and in-the-moment reset tools
  • Strengthen your mind to build confidence, focus, and emotional control
Jay Holt
Created byJay Holt
Chartered psychologist (UK) with 20+ years helping elite athletes and teams win at the highest level
Background
Hero image

Today's Mental Conditioning

7 min • Pressure Simulation

Continue practice

Your coach

Your self-talk is slipping into harsh criticism after mistakes. Let's practice a quick REBT reset to reframe setbacks and refocus on your next action.

Take the quiz to get your personalized plan
Achieve your goals

Train your mind the way elite athletes do

Breathing exercises and motivational quotes won't get you through the last 10 minutes of a match you're losing. Real mental strength comes from knowing who you are, training how you think, and rehearsing success so vividly your brain believes it's already happened.

9.58 gives you three things no other mental training app does. First, a structured programme that helps you understand what drives you — your dream, your values, your strengths. Second, daily personalised imagery sessions that put you inside your goals using all your senses. Third, in-the-moment tools to catch and challenge the thinking patterns that hold you back under pressure.

This isn't mindfulness with a sports logo on it. This is systematic mental performance training, built on proven sports psychology methods, delivered by AI that knows your sport, your goals, and your story.

Feature image

Nice job!

You crushed your goal of completing 14 daily mental conditioning sessions this month.

psychology

Know yourself first

Before you train your mind, you need to know what you're building on. 9.58 coaches you through your dream, goals, values, strengths, and the people in your corner. This foundation makes everything that follows personal – not generic.

visibility

Rehearse success like it's already happening

Every day, Jay generates a personalised imagery session built from your real goals, your actual sport, and what you're facing today. You'll see it, hear it, and feel it — so vividly your brain starts to believe it before you compete.

rocket_launch

Fix the thinking, not just the feelings

Most apps help you manage your emotions. 9.58 goes deeper — it helps you find and challenge the beliefs underneath. Spot the thought patterns that create self-doubt and pressure, and replace them with something that actually helps you perform.

The only app you need

A sports psychologist in your pocket – one who remembers everything

Other apps give you a library of audio tracks and call it coaching. 9.58 gives you Jay – an AI coach built by a chartered psychologist with over twenty years at the highest level of sport. Jay learns your goals, your sport, your strengths, and the specific challenges that hold you back. Every session is generated fresh, every day, for you alone. No two athletes get the same experience. No session is ever recycled. It's the mental performance training that elite athletes get from their support teams – now available to any serious competitor, any time, anywhere.

Feature showcase

Morning Focus Primer

Sporting Dream imagery

Today's Mental Conditioning

7 min • Pressure Simulation

Start practice

Reset & Reflect

Including everything you need to succeed:

psychology

Daily mental conditioning for lasting confidence and composure

keyboard_arrow_down

Build robust mental skills with short, evidence-based routines designed for real-world performance demands.

sports_motorsports

Personalized competition prep for every event and training session

keyboard_arrow_down

Get tailored mental warm-ups and focus routines that adapt to your sport, role, and upcoming challenges.

self_improvement

In-the-moment reset tools to recover quickly under pressure

keyboard_arrow_down

Access rapid reset strategies and guided breathing to regain focus after mistakes or setbacks instantly.

insights

Progress tracking to visualize your mental growth over time

keyboard_arrow_down

Monitor your confidence, composure, and resilience with clear analytics and milestone achievements.

auto_stories

Functional Imagery Training to strengthen motivation and belief

keyboard_arrow_down

Practice vivid mental imagery techniques proven to boost self-belief and drive consistent high performance.

psychology_alt

REBT-based mindset coaching for pragmatic, resilient thinking

keyboard_arrow_down

Develop practical beliefs and emotional regulation skills using proven Rational Emotive Behavior Therapy principles.

fact_check

Personalized routines that adapt to your goals and schedule

keyboard_arrow_down

Receive daily plans and reminders tailored to your training load, competition calendar, and personal needs.

feedback

Real-time feedback to reinforce progress and guide improvement

keyboard_arrow_down

Get instant, actionable insights after each session to help you refine your mental skills every day.

star

Elite-level expertise distilled into practical, actionable routines

keyboard_arrow_down

Benefit from routines designed by a leading performance psychologist with decades of elite sport experience.

Created by Jay Holt

"After decades mental skills coaching of champions, I built this app to train your mind for real pressure"

Jay Holt

Jay Holt

Chartered psychologist (UK) with 20+ years helping elite athletes and teams win at the highest level

For over twenty years, I’ve worked at the intersection of psychology and high performance – coaching athletes, teams, and leaders to excel when it matters most. My journey began with a fascination for how the mind shapes outcomes, not just in theory, but in the unpredictable, high-stakes moments of real competition. I’ve had the privilege of supporting Olympic and Paralympic gold medalists, as well as champions in cricket, motorsport, and football, witnessing firsthand the difference that robust mental skills can make under pressure.

What I’ve learned is that mental performance isn’t about quick fixes or motivational slogans. It’s about building psychological resources through consistent, evidence-based routines that actually work in the heat of competition. My approach draws on Functional Imagery Training and REBT principles, translating rigorous science into practical tools athletes can use day to day.

I created this app because I saw a gap: too many mental training tools focus on coping, not performing. Athletes need more than stress relief—they need to systematically train their minds to stay composed, recover from mistakes, and access their best when it counts. This app is designed to reflect the realities of elite sport, not just textbook theory, offering daily conditioning, personalised preparation, and in-the-moment reset support.

My hope is that this app empowers you to develop the same mental edge I’ve seen drive champions to the podium. Whether you’re aiming for gold or your personal best, I want you to experience the confidence and composure that comes from true mental training.

Follow Jay's proven process & train to perform

Discover what actually drives you — beyond "I want to win"
Build daily mental conditioning that fits around your training
Learn to spot the thought patterns that create pressure and self-doubt
Rehearse success so vividly your brain believes it before you compete
Apply Functional Imagery Training techniques
Use REBT principles to reframe setbacks
Reset your thinking in minutes when things go wrong
Track your mental growth the way you track your physical performance
Access your best performance on demand
Join a community of like-minded athletes
AI-POWERED COACHING

Every single day in the app is 100% personalised to you.

Built with powerful AI, this app is unlike anything you've ever used before. Your entire experience will be designed just for you.

psychology

Pressure-Ready Mindset Builder

Personalized Session • 12 min

Strengthen your core mind skills, sharpen imagery for competition, and reset your thinking for high-pressure moments. Each session adapts to your sport, current challenges, and performance goals for maximum impact.

What to do
fitness_center
Core Mind Strength
3 min
chevron_right
image
Daily Imagery Practice
5 min
chevron_right
refresh
Smarter Thinking Reset
4 min
chevron_right
How it works

Unlock peak performance in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What do you want to improve most?

Stay composed under pressure
Bounce back quickly from mistakes
Strengthen my confidence in competition
Regulate emotions during tough moments
1

Complete the onboarding quiz

Share your sport, goals, and mental strengths so the app can tailor your mental training to your unique needs.

Your Plan

Week 1

Foundations of Mental Strength

Daily Focus Routines
Intro to Imagery Training
Smarter thinking reset
Post-Session Reflection
Week 2Upcoming

Performing Under Pressure

2

Get your personalized plan

Receive a structured mental conditioning plan, designed by experts, to systematically build confidence and composure under pressure.

Today, May 26

6
V

Morning Focus Primer

Routine • 3 min

Sporting Dream imagery

Exercise • 5 min

Pressure Simulation Practice

Practice • 7 min

Reset & Reflect

Reflection • 4 min

3

Follow daily tasks to stay on track

Practice short, science-backed routines each day—combining imagery, reflection, and reset tools to strengthen your mental game.

Your Progress

Mental Conditioning Sessions

28 total

+6 in the last week

FebruaryMay

Pressure Reset Successes

11 total

+3 this week

FebruaryMay
4

Track progress & see real results

Monitor your growth, celebrate achievements, and see how your mental skills translate into consistent, high-level performance.

It only takes 2 minutes to get started

starstarstarstarstar

See how Jay Holt has changed  how athletes think

9.58 is new. The methods inside it aren't. For over twenty years I've coached athletes through imagery training and the thinking tools you'll find in this app — Premier League academies, Paralympic teams, professional clubs, motorsport. Here's what some of them have said about the work we did together.

Quote
If I made a mistake in a match it used to bury me. My legs felt like they had lead in them, I couldn't move, couldn't recover. Working with Jay completely changed how I think – now I bounce back from mistakes in seconds instead of carrying them for the rest of the game. Honestly, it saved my career.
P
starstarstarstarstar
Premier League Academy footballer
VERIFIED CUSTOMER
Quote
I've always thought in pictures, so telling myself positive things never landed for me. The first time Jay walked me through imagery training I knew straight away – this is how my brain actually works. I use it now to stay focused and to find my motivation when training gets hard. It's the piece I'd been missing.
P
starstarstarstarstar
Paralympic gold medallist
VERIFIED CUSTOMER
Quote
I knew I could play more aggressively because I'd done it once in a game and felt unstoppable. The problem was I couldn't bring it every week. Jay coached me to use imagery every day to lock that version of me in. Within a fe games I was playing like that consistently – got noticed, got scouted. That's what daily imagery does.
W
starstarstarstarstar
Women's National League footballer
VERIFIED CUSTOMER
Quote
Ten minutes a day. Imagining myself playing well, succeeding, getting it right. I've done it 482 days in a row and counting. I think of it like putting money in the bank – every session you're strengthening your mind. By the time you actually need it on a Saturday, the work's already done.
P
starstarstarstarstar
Professional footballer
VERIFIED CUSTOMER
Quote
In speedway, getting off the line fast is everything – fractions of a second decide the race. I use imagery almost every day to clear my head and get in the zone before the tapes go up. I'm way more consistent now. And if I crash or come off the bike angry, the Smarter Thinking Reset gets me focused for the next race instead of carrying it with me.
S
starstarstarstarstar
Speedway Grand Prix rider
VERIFIED CUSTOMER
Quote
Rugby's a contact sport, so you're going to get hit, you're going to lose the ball, and you're going to get wound up. My reset trigger is touching the ground with my left hand. The second I do it, I'm calm again, head clear, ready for the next phase. It's the difference between giving away a stupid penalty and making the next tackle.
U
starstarstarstarstar
University Super League rugby player
VERIFIED CUSTOMER
Quote
I'm left-footed, and my right-foot pass has always been the weak spot. So I use imagery on it every day. I see the perfect pass, I feel my foot striking the ball cleanly, I even hear the sound it makes when it's right. It's training I can do anywhere — in bed, on the bus, before a session. My right foot's a different foot now.
U
starstarstarstarstar
U21 professional footballer
VERIFIED CUSTOMER
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Today's the day

Start building the mental edge to perform under pressure

You’re only minutes away from getting your personalized mental performance training plan. Start achieving your peak performance goals today alongside Jay Holt.

target9.58 – The Mental Performance App For Competitive Sportspeople
6
V

Good evening!

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No activities available for today.
Today
Plan
Progress
Coach
Quick Activity Update
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What should I focus on today?
12:08 AM
Today, we'll focus on building your core mind strength, sharpening your competition imagery, and practicing a quick thinking reset. These skills help you stay composed, recover from mistakes, and perform at your best under pressure.
12:08 AM
I'm traveling for a match and only have 5 minutes today. Can you update my activities?
12:09 AM
Absolutely! I'll condense today's session to focus on a rapid imagery drill and a quick reset technique, so you can still reinforce your mental skills even with limited time.
12:09 AM
target9.58 – The Mental Performance App For Competitive Sportspeople
6
V

Good evening!

Loading...

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No activities available for today.
You're on a roll!
6 day streak
Today is May 26
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checkReview a progress update
checkFinish a lesson
checkComplete an activity or session
checkTrack a measurement
Today
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Your Plan

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Your Progress

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Today
Plan
Progress
Coach

Including everything you need to succeed:

psychology

Daily mental conditioning for lasting confidence and composure

keyboard_arrow_down

Build robust mental skills with short, evidence-based routines designed for real-world performance demands.

sports_motorsports

Personalized competition prep for every event and training session

keyboard_arrow_down

Get tailored mental warm-ups and focus routines that adapt to your sport, role, and upcoming challenges.

self_improvement

In-the-moment reset tools to recover quickly under pressure

keyboard_arrow_down

Access rapid reset strategies and guided breathing to regain focus after mistakes or setbacks instantly.

insights

Progress tracking to visualize your mental growth over time

keyboard_arrow_down

Monitor your confidence, composure, and resilience with clear analytics and milestone achievements.

auto_stories

Functional Imagery Training to strengthen motivation and belief

keyboard_arrow_down

Practice vivid mental imagery techniques proven to boost self-belief and drive consistent high performance.

psychology_alt

REBT-based mindset coaching for pragmatic, resilient thinking

keyboard_arrow_down

Develop practical beliefs and emotional regulation skills using proven Rational Emotive Behavior Therapy principles.

fact_check

Personalized routines that adapt to your goals and schedule

keyboard_arrow_down

Receive daily plans and reminders tailored to your training load, competition calendar, and personal needs.

feedback

Real-time feedback to reinforce progress and guide improvement

keyboard_arrow_down

Get instant, actionable insights after each session to help you refine your mental skills every day.

star

Elite-level expertise distilled into practical, actionable routines

keyboard_arrow_down

Benefit from routines designed by a leading performance psychologist with decades of elite sport experience.

Created by Jay Holt

"After decades mental skills coaching of champions, I built this app to train your mind for real pressure"

Jay Holt

Jay Holt

Chartered psychologist (UK) with 20+ years helping elite athletes and teams win at the highest level

For over twenty years, I’ve worked at the intersection of psychology and high performance – coaching athletes, teams, and leaders to excel when it matters most. My journey began with a fascination for how the mind shapes outcomes, not just in theory, but in the unpredictable, high-stakes moments of real competition. I’ve had the privilege of supporting Olympic and Paralympic gold medalists, as well as champions in cricket, motorsport, and football, witnessing firsthand the difference that robust mental skills can make under pressure.

What I’ve learned is that mental performance isn’t about quick fixes or motivational slogans. It’s about building psychological resources through consistent, evidence-based routines that actually work in the heat of competition. My approach draws on Functional Imagery Training and REBT principles, translating rigorous science into practical tools athletes can use day to day.

I created this app because I saw a gap: too many mental training tools focus on coping, not performing. Athletes need more than stress relief—they need to systematically train their minds to stay composed, recover from mistakes, and access their best when it counts. This app is designed to reflect the realities of elite sport, not just textbook theory, offering daily conditioning, personalised preparation, and in-the-moment reset support.

My hope is that this app empowers you to develop the same mental edge I’ve seen drive champions to the podium. Whether you’re aiming for gold or your personal best, I want you to experience the confidence and composure that comes from true mental training.

Follow Jay's proven process & train to perform

Discover what actually drives you — beyond "I want to win"
Build daily mental conditioning that fits around your training
Learn to spot the thought patterns that create pressure and self-doubt
Rehearse success so vividly your brain believes it before you compete
Apply Functional Imagery Training techniques
Use REBT principles to reframe setbacks
Reset your thinking in minutes when things go wrong
Track your mental growth the way you track your physical performance
Access your best performance on demand
Join a community of like-minded athletes
AI-POWERED COACHING

Every single day in the app is 100% personalised to you.

Built with powerful AI, this app is unlike anything you've ever used before. Your entire experience will be designed just for you.

psychology

Pressure-Ready Mindset Builder

Personalized Session • 12 min

Strengthen your core mind skills, sharpen imagery for competition, and reset your thinking for high-pressure moments. Each session adapts to your sport, current challenges, and performance goals for maximum impact.

What to do
fitness_center
Core Mind Strength
3 min
chevron_right
image
Daily Imagery Practice
5 min
chevron_right
refresh
Smarter Thinking Reset
4 min
chevron_right
How it works

Unlock peak performance in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What do you want to improve most?

Stay composed under pressure
Bounce back quickly from mistakes
Strengthen my confidence in competition
Regulate emotions during tough moments
1

Complete the onboarding quiz

Share your sport, goals, and mental strengths so the app can tailor your mental training to your unique needs.

Your Plan

Week 1

Foundations of Mental Strength

Daily Focus Routines
Intro to Imagery Training
Smarter thinking reset
Post-Session Reflection
Week 2Upcoming

Performing Under Pressure

2

Get your personalized plan

Receive a structured mental conditioning plan, designed by experts, to systematically build confidence and composure under pressure.

Today, May 26

6
V

Morning Focus Primer

Routine • 3 min

Sporting Dream imagery

Exercise • 5 min

Pressure Simulation Practice

Practice • 7 min

Reset & Reflect

Reflection • 4 min

3

Follow daily tasks to stay on track

Practice short, science-backed routines each day—combining imagery, reflection, and reset tools to strengthen your mental game.

Your Progress

Mental Conditioning Sessions

28 total

+6 in the last week

FebruaryMay

Pressure Reset Successes

11 total

+3 this week

FebruaryMay
4

Track progress & see real results

Monitor your growth, celebrate achievements, and see how your mental skills translate into consistent, high-level performance.

It only takes 2 minutes to get started

starstarstarstarstar

See how Jay Holt has changed  how athletes think

9.58 is new. The methods inside it aren't. For over twenty years I've coached athletes through imagery training and the thinking tools you'll find in this app — Premier League academies, Paralympic teams, professional clubs, motorsport. Here's what some of them have said about the work we did together.

Quote
If I made a mistake in a match it used to bury me. My legs felt like they had lead in them, I couldn't move, couldn't recover. Working with Jay completely changed how I think – now I bounce back from mistakes in seconds instead of carrying them for the rest of the game. Honestly, it saved my career.
P
starstarstarstarstar
Premier League Academy footballer
VERIFIED CUSTOMER
Quote
I've always thought in pictures, so telling myself positive things never landed for me. The first time Jay walked me through imagery training I knew straight away – this is how my brain actually works. I use it now to stay focused and to find my motivation when training gets hard. It's the piece I'd been missing.
P
starstarstarstarstar
Paralympic gold medallist
VERIFIED CUSTOMER
Quote
I knew I could play more aggressively because I'd done it once in a game and felt unstoppable. The problem was I couldn't bring it every week. Jay coached me to use imagery every day to lock that version of me in. Within a fe games I was playing like that consistently – got noticed, got scouted. That's what daily imagery does.
W
starstarstarstarstar
Women's National League footballer
VERIFIED CUSTOMER
Quote
Ten minutes a day. Imagining myself playing well, succeeding, getting it right. I've done it 482 days in a row and counting. I think of it like putting money in the bank – every session you're strengthening your mind. By the time you actually need it on a Saturday, the work's already done.
P
starstarstarstarstar
Professional footballer
VERIFIED CUSTOMER
Quote
In speedway, getting off the line fast is everything – fractions of a second decide the race. I use imagery almost every day to clear my head and get in the zone before the tapes go up. I'm way more consistent now. And if I crash or come off the bike angry, the Smarter Thinking Reset gets me focused for the next race instead of carrying it with me.
S
starstarstarstarstar
Speedway Grand Prix rider
VERIFIED CUSTOMER
Quote
Rugby's a contact sport, so you're going to get hit, you're going to lose the ball, and you're going to get wound up. My reset trigger is touching the ground with my left hand. The second I do it, I'm calm again, head clear, ready for the next phase. It's the difference between giving away a stupid penalty and making the next tackle.
U
starstarstarstarstar
University Super League rugby player
VERIFIED CUSTOMER
Quote
I'm left-footed, and my right-foot pass has always been the weak spot. So I use imagery on it every day. I see the perfect pass, I feel my foot striking the ball cleanly, I even hear the sound it makes when it's right. It's training I can do anywhere — in bed, on the bus, before a session. My right foot's a different foot now.
U
starstarstarstarstar
U21 professional footballer
VERIFIED CUSTOMER
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Today's the day

Start building the mental edge to perform under pressure

You’re only minutes away from getting your personalized mental performance training plan. Start achieving your peak performance goals today alongside Jay Holt.