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Stop Guessing What To Practice. Start Improving,  Every Session.Stop Guessing What To Practice. Start Improving,  Every Session.
Take the quiz to get your personalised plan

Stop Guessing What To Practice. Start Improving,  Every Session.

Most footballers work hard but never reach their potential because they don't have a plan. Let me help you fix that...
Most footballers work hard but never reach their potential because they don't have a plan. Let me help you fix that...
  •  Know exactly what to train every day
  • Receive personalised coaching and video feedback
  • Track your progress and become a better player faster
Jesse Waller Lassen
Created byJesse Waller Lassen
UEFA-qualified coach and former professional footballer, helping 1,000+ players reach their potential through proven development methods.
Background
Background
targetStrive Football Coach
6
J

Strive Football Coach

Loading...

Today
Plan
Progress
Coach
Hero image

Today's Session

30 min • Ball Mastery & First Touch

Continue session
Take the quiz to get your personalised plan
Achieve your goals

Why Most Footballers Never Reach Their Potential

Every week, thousands of ambitious players head to training hoping they'll improve.
They copy drills from YouTube.
They practise random skills.
They work hard.
But after months, even years, they're still making the same mistakes.
Not because they lack talent.
Because they don't know exactly what they need to improve.
Professional players don't just train harder.
They train with a plan.
That's exactly why I built Strive.

Feature image

Love it you!

You smashed it by completing 7 personalised training sessions this week.

psychology

Get world-class coaching feedback

Receive honest, actionable feedback on your technique, tactics, and mindset—just like having a professional coach in your pocket every day.

sports_soccer

Train with personalised improvement plans

Unlock custom training sessions and progression pathways designed for your position, goals, and skill level, so you always know exactly what to work on next.

trending_up

Track progress and level up faster

See your growth with dynamic performance scores, streaks, and visual milestones. Stay motivated as you master new skills and move closer to your football dreams.

The only app you need

Your Personal Football Coach. Available Every Day.

Imagine having a coach who understands exactly where you're struggling...
Who knows your position...
Your strengths...
Your weaknesses...
And creates every training session around helping you improve.
That's what Strive does.
From your first assessment onwards, every recommendation is personalised to you.
No generic programmes.
No random drills.
Just a clear pathway towards becoming the player you want to be.

Stop Guessing What To Practice. Start Improving,  Every Session.Stop Guessing What To Practice. Start Improving,  Every Session.
Take the quiz to get your personalised plan

Stop Guessing What To Practice. Start Improving,  Every Session.

Most footballers work hard but never reach their potential because they don't have a plan. Let me help you fix that...
Most footballers work hard but never reach their potential because they don't have a plan. Let me help you fix that...
  •  Know exactly what to train every day
  • Receive personalised coaching and video feedback
  • Track your progress and become a better player faster
Jesse Waller Lassen
ByJesse Waller Lassen
UEFA-qualified coach and former professional footballer, helping 1,000+ players reach their potential through proven development methods.
Background
Background
targetStrive Football Coach
6
J

Strive Football Coach

Loading...

Today
Plan
Progress
Coach
Hero image

Today's Session

30 min • Ball Mastery & First Touch

Continue session
Take the quiz to get your personalised plan
Achieve your goals

Why Most Footballers Never Reach Their Potential

Every week, thousands of ambitious players head to training hoping they'll improve.
They copy drills from YouTube.
They practise random skills.
They work hard.
But after months, even years, they're still making the same mistakes.
Not because they lack talent.
Because they don't know exactly what they need to improve.
Professional players don't just train harder.
They train with a plan.
That's exactly why I built Strive.

Feature image

Love it you!

You smashed it by completing 7 personalised training sessions this week.

psychology

Get world-class coaching feedback

Receive honest, actionable feedback on your technique, tactics, and mindset—just like having a professional coach in your pocket every day.

sports_soccer

Train with personalised improvement plans

Unlock custom training sessions and progression pathways designed for your position, goals, and skill level, so you always know exactly what to work on next.

trending_up

Track progress and level up faster

See your growth with dynamic performance scores, streaks, and visual milestones. Stay motivated as you master new skills and move closer to your football dreams.

The only app you need

Your Personal Football Coach. Available Every Day.

Imagine having a coach who understands exactly where you're struggling...
Who knows your position...
Your strengths...
Your weaknesses...
And creates every training session around helping you improve.
That's what Strive does.
From your first assessment onwards, every recommendation is personalised to you.
No generic programmes.
No random drills.
Just a clear pathway towards becoming the player you want to be.

Feature showcase

Warm-Up Routine

Skill Assessment

Today's Session

30 min • Ball Mastery & First Touch

Start session

Performance Reflection

Including everything you need to succeed:

psychology

Personal Development Plan -  

keyboard_arrow_down

Know precisely what to train every week.

fitness_center

Daily Personalised Sessions -

keyboard_arrow_down

Every workout is built around your goals.

sports_soccer

Video Analysis -

keyboard_arrow_down

Receive detailed coaching feedback whenever you train.

videocam

Match Analysis -

keyboard_arrow_down

Turn every match into your next improvement session.

check_circle

Position Pathways -

keyboard_arrow_down

Learn exactly what players in your position need to master.

check_circle

24/7 Coach -

keyboard_arrow_down

Ask questions whenever you need help.

check_circle

Challenges & Streaks -

keyboard_arrow_down

Stay motivated and build elite habits.

check_circle

Performance Tracking  -

keyboard_arrow_down

Measure real progress instead of guessing.

Created by Jesse Waller Lassen

"After years coaching players one-on-one, I built the app I wish I had as a young footballer"

Jesse Waller Lassen

Jesse Waller Lassen

UEFA-qualified coach and former professional footballer, helping 1,000+ players reach their potential through proven development methods.

I spent seven years developing within one of the world's leading football academies playing under world-class coaches and training with some of the best players ever such as Gareth Bale and Luka Modric.


I then earned my UEFA coaching qualifications and dedicating my career to helping players fulfil their potential.

Over the past decade I've coached more than 1,000 players through one-to-one sessions, football camps and online education.

I've studied what separates players who improve quickly from those who stay stuck.

The answer isn't talent.

It's having the right plan, the right coaching and the consistency to follow it.

I created Strive so every ambitious footballer could access that same level of coaching every single day.

STUDIO HI IM JESSE
JV4A0550

Stop Training Randomly

Copy random drills ❌ Personalised training plan ✅
No coaching feedback ❌ Instant video analysis ✅
Unsure if improving ❌ Progress tracking ✅
Train alone ❌ Personal football coach ✅
Lose motivation ❌ Daily accountability ✅
Guess weaknesses ❌ Complete player assessment ✅
The difference isn't how hard you train. It's whether you're training the right things.
AI-POWERED COACHING

No two players get the same training plan.

Built with powerful AI, this app is unlike anything you've ever used before. Your entire football development experience is designed just for you, diagnosing weaknesses, building personalised plans, and delivering world-class coaching every day.

play_circle

Elite First Touch & Ball Mastery Analysis

Personalized Session • 18 min

Sharpen your first touch and ball control with a session tailored to your position, skill level, and goals. Upload your training video for instant, professional feedback and actionable next steps—just like a private academy session.

What to do
wb_sunny
Dynamic Warm-Up
4 min
chevron_right
sports_soccer
First Touch Drills
7 min
chevron_right
fitness_center
Ball Mastery Challenge
6 min
chevron_right
movie
Video Upload & Analysis
5 min
chevron_right
spa
Cool Down & Reflection
3 min
chevron_right
How it works

Four Steps To Better Football 

It only takes a few minutes to get started

Onboarding Quiz

What is your top football goal right now?

Master my first touch and ball control
Improve speed and physical performance
Develop tactical understanding for my position
Build confidence and mental strength on the pitch
1

Complete the onboarding quiz

Complete a quick assessment so that we understand your position, ability, strengths and goals.

Your Plan

Week 1

Building Your Foundation

First Touch Fundamentals
Ball Mastery Drills
Basic Passing & Receiving
Mobility & Warm-Up Routine
Week 2Upcoming

Advancing Your Game

2

Get your personalised plan

Receive a structured development pathway covering technical, tactical, physical and mental performance.

Today, July 27

6
V

Warm-Up Routine

Mobility • 5 min

Skill Assessment

Quiz • 3 min

Ball Mastery & First Touch

Session • 30 min

Performance Reflection

Journal • 4 min

3

Follow the daily plan to stay on track

Complete your daily tasks and upload videos for expert advise and feedback.

Your Progress

Strive Performance Score

52.3 score

as of Jul 24

AprilJuly

Match Stats

32.7 minutes

as of Jul 24

AprilJuly
4

Watch yourself improve

Track your development, unlock milestones and build confidence as your game reaches another level.

It only takes 2 minutes to get started

starstarstarstarstar

Trusted by Players and Parents Around the World

Join millions of people achieving their goals on Studio

Quote
We could not have been happier with the preparation that Jesse did before we arrived, and in the actual training session.

Jesse is very personable, and obviously has coaching/teaching in his DNA, making an immediate connection with my son!
J
starstarstarstarstar
Jason
VERIFIED CUSTOMER
Quote
The course is incredibly well structured, with each module breaking down the key elements of ball control, foot placement, and body positioning required to perfect techniques such as passing, turning, dribbling, and finishing.

Jesse offers a huge amount of detail in each module, demonstrating with step-by-step guidance, slow-motion examples, and clear coaching points that make it easy to understand what to focus on.
J
starstarstarstarstar
Jo
VERIFIED CUSTOMER
Quote
Jesse is an amazing coach! Since our son started 1:1 coaching sessions with him, we’ve seen a real improvement in both his technical skills and confidence on the ball.

Jesse’s sessions are always engaging, fun, and really well structured. Our son looks forward to every training session! We’re very grateful for Jesse’s dedication and highly recommend him to anyone looking for top-quality coaching.
M
starstarstarstarstar
Margaret
VERIFIED CUSTOMER
Quote
I absolutely recommend Jesse as a football coach. He’s amazing at breaking down complex concepts into simple, digestible steps, which made a huge difference for me. I was especially impressed by how he used my input - what I wanted to work on - and built dynamic exercises that not only combined everything but also mirrored real game situations. His feedback was clear, actionable, and tailored to exactly what I needed.

In just one session, I felt a massive improvement in key areas I’ve struggled with, all thanks to his straightforward and effective approach. On top of that, Jesse brings such positive energy - it’s a “let’s get to work” atmosphere that really motivates you. I’ll definitely be coming back, either on my own or with my son. Can’t recommend him enough!
P
starstarstarstarstar
Patrick
VERIFIED CUSTOMER
Quote
I took my 11 year old son for a 1-1 training session with Jesse. It was absolutely brilliant. Jesse explains things in a calm yet purposeful way. My son didn’t have the best shooting technique but within 30 minutes he was hitting top corner curlers.

The best way to summarise the session was my son said afterwards “I feel like a new player.” Enough said. Highly recommend!!!!
M
starstarstarstarstar
Mark
VERIFIED CUSTOMER
Quote
My 11yo daughter has been going to train with Jesse 1 on 1 for a few months to help with some skills training and confidence building with her game.

Jesse is fantastic, she loves the sessions and her confidence and ability have grown significantly during her time at his sessions.
J
starstarstarstarstar
Jamie
VERIFIED CUSTOMER
Quote
We can’t recommend Strive enough - our son has really benefitted from both his 1:1 sessions with Jesse and recent football camp.

Jesse is an excellent coach: encouraging; thoughtful and focused and our son has really enjoyed his sessions. Both his skills and confidence have greatly improved.
C
starstarstarstarstar
Claire
VERIFIED CUSTOMER
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalised is the experience?
expand_more
Can I get feedback on my training and matches?
expand_more
What kind of support is available?
expand_more
Today's the day

Start unlocking your full football potential with elite, personalised coaching

You’re only minutes away from getting your personalised football development plan. Start achieving your player improvement goals today alongside Jesse Waller Lassen.

targetStrive Football Coach
6
V

Good evening!

Loading...

list_alt
No activities available for today.
Today
Plan
Progress
Coach
Quick Activity Update
more_horiz
What should I focus on today?
06:35 PM
Today, we'll focus on first touch under pressure, ball mastery, and quick decision-making. These are essential for controlling the game and building confidence, especially in tight spaces or when playing at a higher level.
06:35 PM
I'm traveling and only have 5 minutes today. Can you update my activities?
06:36 PM
Absolutely! I'll adjust today's session to a quick ball mastery routine you can do anywhere. Even five minutes of focused touches will help maintain your sharpness and consistency.
06:36 PM
targetStrive Football Coach
6
V

Good evening!

Loading...

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No activities available for today.
You're on a roll!
6 day streak
Today is July 27
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check
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check
S
M
T
W
T
F
S
infoWhat counts towards your streak?
checkReview a progress update
checkFinish a lesson
checkComplete an activity or session
checkTrack a measurement
Today
Plan
Progress
Coach

Your Plan

calendar_month
No plan data available for this app.
Today
Plan
Progress
Coach

Your Progress

Today
Plan
Progress
Coach

Everything You Need To Improve

psychology

Personal Development Plan -  

keyboard_arrow_down

Know precisely what to train every week.

fitness_center

Daily Personalised Sessions -

keyboard_arrow_down

Every workout is built around your goals.

sports_soccer

Video Analysis -

keyboard_arrow_down

Receive detailed coaching feedback whenever you train.

videocam

Match Analysis -

keyboard_arrow_down

Turn every match into your next improvement session.

check_circle

Position Pathways -

keyboard_arrow_down

Learn exactly what players in your position need to master.

check_circle

24/7 Coach -

keyboard_arrow_down

Ask questions whenever you need help.

check_circle

Challenges & Streaks -

keyboard_arrow_down

Stay motivated and build elite habits.

check_circle

Performance Tracking  -

keyboard_arrow_down

Measure real progress instead of guessing.

Created by Jesse Waller Lassen

"After years coaching players one-on-one, I built the app I wish I had as a young footballer"

Jesse Waller Lassen

Jesse Waller Lassen

UEFA-qualified coach and former professional footballer, helping 1,000+ players reach their potential through proven development methods.

I spent seven years developing within one of the world's leading football academies playing under world-class coaches and training with some of the best players ever such as Gareth Bale and Luka Modric.


I then earned my UEFA coaching qualifications and dedicating my career to helping players fulfil their potential.

Over the past decade I've coached more than 1,000 players through one-to-one sessions, football camps and online education.

I've studied what separates players who improve quickly from those who stay stuck.

The answer isn't talent.

It's having the right plan, the right coaching and the consistency to follow it.

I created Strive so every ambitious footballer could access that same level of coaching every single day.

STUDIO HI IM JESSE
JV4A0550

Stop Training Randomly

Copy random drills ❌ Personalised training plan ✅
No coaching feedback ❌ Instant video analysis ✅
Unsure if improving ❌ Progress tracking ✅
Train alone ❌ Personal football coach ✅
Lose motivation ❌ Daily accountability ✅
Guess weaknesses ❌ Complete player assessment ✅
The difference isn't how hard you train. It's whether you're training the right things.
AI-POWERED COACHING

No two players get the same training plan.

Built with powerful AI, this app is unlike anything you've ever used before. Your entire football development experience is designed just for you, diagnosing weaknesses, building personalised plans, and delivering world-class coaching every day.

play_circle

Elite First Touch & Ball Mastery Analysis

Personalized Session • 18 min

Sharpen your first touch and ball control with a session tailored to your position, skill level, and goals. Upload your training video for instant, professional feedback and actionable next steps—just like a private academy session.

What to do
wb_sunny
Dynamic Warm-Up
4 min
chevron_right
sports_soccer
First Touch Drills
7 min
chevron_right
fitness_center
Ball Mastery Challenge
6 min
chevron_right
movie
Video Upload & Analysis
5 min
chevron_right
spa
Cool Down & Reflection
3 min
chevron_right
How it works

Four Steps To Better Football 

It only takes a few minutes to get started

Onboarding Quiz

What is your top football goal right now?

Master my first touch and ball control
Improve speed and physical performance
Develop tactical understanding for my position
Build confidence and mental strength on the pitch
1

Complete the onboarding quiz

Complete a quick assessment so that we understand your position, ability, strengths and goals.

Your Plan

Week 1

Building Your Foundation

First Touch Fundamentals
Ball Mastery Drills
Basic Passing & Receiving
Mobility & Warm-Up Routine
Week 2Upcoming

Advancing Your Game

2

Get your personalised plan

Receive a structured development pathway covering technical, tactical, physical and mental performance.

Today, July 27

6
V

Warm-Up Routine

Mobility • 5 min

Skill Assessment

Quiz • 3 min

Ball Mastery & First Touch

Session • 30 min

Performance Reflection

Journal • 4 min

3

Follow the daily plan to stay on track

Complete your daily tasks and upload videos for expert advise and feedback.

Your Progress

Strive Performance Score

52.3 score

as of Jul 24

AprilJuly

Match Stats

32.7 minutes

as of Jul 24

AprilJuly
4

Watch yourself improve

Track your development, unlock milestones and build confidence as your game reaches another level.

It only takes 2 minutes to get started

starstarstarstarstar

Trusted by Players and Parents Around the World

Join millions of people achieving their goals on Studio

Quote
We could not have been happier with the preparation that Jesse did before we arrived, and in the actual training session.

Jesse is very personable, and obviously has coaching/teaching in his DNA, making an immediate connection with my son!
J
starstarstarstarstar
Jason
VERIFIED CUSTOMER
Quote
The course is incredibly well structured, with each module breaking down the key elements of ball control, foot placement, and body positioning required to perfect techniques such as passing, turning, dribbling, and finishing.

Jesse offers a huge amount of detail in each module, demonstrating with step-by-step guidance, slow-motion examples, and clear coaching points that make it easy to understand what to focus on.
J
starstarstarstarstar
Jo
VERIFIED CUSTOMER
Quote
Jesse is an amazing coach! Since our son started 1:1 coaching sessions with him, we’ve seen a real improvement in both his technical skills and confidence on the ball.

Jesse’s sessions are always engaging, fun, and really well structured. Our son looks forward to every training session! We’re very grateful for Jesse’s dedication and highly recommend him to anyone looking for top-quality coaching.
M
starstarstarstarstar
Margaret
VERIFIED CUSTOMER
Quote
I absolutely recommend Jesse as a football coach. He’s amazing at breaking down complex concepts into simple, digestible steps, which made a huge difference for me. I was especially impressed by how he used my input - what I wanted to work on - and built dynamic exercises that not only combined everything but also mirrored real game situations. His feedback was clear, actionable, and tailored to exactly what I needed.

In just one session, I felt a massive improvement in key areas I’ve struggled with, all thanks to his straightforward and effective approach. On top of that, Jesse brings such positive energy - it’s a “let’s get to work” atmosphere that really motivates you. I’ll definitely be coming back, either on my own or with my son. Can’t recommend him enough!
P
starstarstarstarstar
Patrick
VERIFIED CUSTOMER
Quote
I took my 11 year old son for a 1-1 training session with Jesse. It was absolutely brilliant. Jesse explains things in a calm yet purposeful way. My son didn’t have the best shooting technique but within 30 minutes he was hitting top corner curlers.

The best way to summarise the session was my son said afterwards “I feel like a new player.” Enough said. Highly recommend!!!!
M
starstarstarstarstar
Mark
VERIFIED CUSTOMER
Quote
My 11yo daughter has been going to train with Jesse 1 on 1 for a few months to help with some skills training and confidence building with her game.

Jesse is fantastic, she loves the sessions and her confidence and ability have grown significantly during her time at his sessions.
J
starstarstarstarstar
Jamie
VERIFIED CUSTOMER
Quote
We can’t recommend Strive enough - our son has really benefitted from both his 1:1 sessions with Jesse and recent football camp.

Jesse is an excellent coach: encouraging; thoughtful and focused and our son has really enjoyed his sessions. Both his skills and confidence have greatly improved.
C
starstarstarstarstar
Claire
VERIFIED CUSTOMER
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalised is the experience?
expand_more
Can I get feedback on my training and matches?
expand_more
What kind of support is available?
expand_more
Today's the day

Start unlocking your full football potential with elite, personalised coaching

You’re only minutes away from getting your personalised football development plan. Start achieving your player improvement goals today alongside Jesse Waller Lassen.