fb-trigger
Transformative ThinkingTransformative Thinking
Take the quiz to get your personalized plan

Transformative Thinking

A Daily Reframing Practice to Change your Life
A Daily Reframing Practice to Change your Life
  • Surface the assumptions that run your life
  • Challenge these assumptions by developing radical alternatives
  • Build on small experiments for transformational change
Karim Benammar
Created byKarim Benammar
Karim Benammar, PhD. Philosopher specialising in transformative thinking. Author of Reframing: The Art of Thinking Differently.
Background
Hero image

Your coach

Wonderful work completing all your activities today! That’s exactly the spirit of reframing—showing up, experimenting, and reflecting. If you’re feeling inspi

Today's Experiment

5 min • Challenge an Assumption

Continue activity
Take the quiz to get your personalized plan
A daily practice

Break through old patterns

Most of what we do, we do without knowing why.
Old patterns. Inherited assumptions. Beliefs we never stopped to examine.
Reframing is a four-step method to surface those assumptions, challenge them, and test new ways of acting in small, concrete experiments.
I've spent 20 years using this method with organisations across three continents.
This app takes that method and turns it into a practice you can do in ten minutes a day, with a coach that guides and encourages you each step of the way.

Feature image

Nice job!

You crushed your goal of running 7 new experiments this week.

psychology_alt

Surface hidden assumptions

Each day, you choose a topic — something at work, in a relationship, in yourself — and name the belief underneath it. The one you'd usually leave unexamined.

science

Experiment with new actions

Design and run small, practical experiments to test new ways of thinking and acting—so real change becomes possible.

track_changes

Track what truly works

Build a personal record of what shifts your patterns, so you can extend breakthroughs and create lasting transformation in your life.

The only app you need

Daily transformation in your pocket.  

Reframing is not a quick fix. It's a cognitive practice — like meditation, but for assumptions. This app guides you through a four-step session each day: choose a topic, surface an assumption, construct its extreme opposite, design a small experiment. The AI coach adapts the prompts to what you're working on, remembers your experiments across days, and pushes back when you go too broad or too comfortable.

Transformative ThinkingTransformative Thinking
Take the quiz to get your personalized plan

Transformative Thinking

A Daily Reframing Practice to Change your Life
A Daily Reframing Practice to Change your Life
  • Surface the assumptions that run your life
  • Challenge these assumptions by developing radical alternatives
  • Build on small experiments for transformational change
Karim Benammar
Created byKarim Benammar
Karim Benammar, PhD. Philosopher specialising in transformative thinking. Author of Reframing: The Art of Thinking Differently.
Background
Hero image

Your coach

Wonderful work completing all your activities today! That’s exactly the spirit of reframing—showing up, experimenting, and reflecting. If you’re feeling inspi

Today's Experiment

5 min • Challenge an Assumption

Continue activity
Take the quiz to get your personalized plan
A daily practice

Break through old patterns

Most of what we do, we do without knowing why.
Old patterns. Inherited assumptions. Beliefs we never stopped to examine.
Reframing is a four-step method to surface those assumptions, challenge them, and test new ways of acting in small, concrete experiments.
I've spent 20 years using this method with organisations across three continents.
This app takes that method and turns it into a practice you can do in ten minutes a day, with a coach that guides and encourages you each step of the way.

Feature image

Nice job!

You crushed your goal of running 7 new experiments this week.

psychology_alt

Surface hidden assumptions

Each day, you choose a topic — something at work, in a relationship, in yourself — and name the belief underneath it. The one you'd usually leave unexamined.

science

Experiment with new actions

Design and run small, practical experiments to test new ways of thinking and acting—so real change becomes possible.

track_changes

Track what truly works

Build a personal record of what shifts your patterns, so you can extend breakthroughs and create lasting transformation in your life.

The only app you need

Daily transformation in your pocket.  

Reframing is not a quick fix. It's a cognitive practice — like meditation, but for assumptions. This app guides you through a four-step session each day: choose a topic, surface an assumption, construct its extreme opposite, design a small experiment. The AI coach adapts the prompts to what you're working on, remembers your experiments across days, and pushes back when you go too broad or too comfortable.

Feature showcase

Morning Reflection

Assumption Check-In

Today's Experiment

5 min • Challenge an Assumption

Start activity

Experiment Review

Including everything you need to succeed:

psychology

Daily reflection prompts to uncover hidden assumptions

keyboard_arrow_down

Start each day with a guided prompt to surface the beliefs shaping your actions and choices.

question_answer

Radical reframing exercises to challenge your thinking

keyboard_arrow_down

Practice loosening the grip of old assumptions by imagining their opposites and exploring new perspectives.

science

Experiment design tools for real-life action

keyboard_arrow_down

Turn insights into small, concrete experiments you can try in your work, relationships, or daily life.

track_changes

Progress tracking to map what actually works

keyboard_arrow_down

See which experiments lead to real shifts and build a personal record of what changes your patterns.

insights

Personalized feedback after each experiment

keyboard_arrow_down

Get tailored insights and encouragement based on your results, helping you refine your approach over time.

repeat

Habit-building reminders to make change stick

keyboard_arrow_down

Stay consistent with gentle nudges and reminders that help you build a daily practice of reframing.

auto_graph

Pattern analysis to reveal recurring themes

keyboard_arrow_down

Spot trends in your assumptions and experiments, so you can focus on what matters most for growth.

lightbulb

Curated inspiration to spark new ways of thinking

keyboard_arrow_down

Access to 50+ short videos with thought-provoking examples and ideas to help your breakthroughs.

fact_check

Step-by-step guidance through the full reframing process

keyboard_arrow_down

Never get stuck—follow clear steps from surfacing assumptions to designing and testing new actions.

Created by Karim Benammar

"After twenty years of running reframing sessions, I built this app to put the practice in your pocket — without me in the room."

Karim Benammar

Karim Benammar

Karim Benammar, PhD. Philosopher specialising in transformative thinking. Author of Reframing: The Art of Thinking Differently.

Philosophy for me has always been "transformational thinking", a powerful tool to change the world by thinking about it differently. After my philosophy studies and academic career across England, the United States and Japan, working on a United Nations project gave me a taste for doing philosophy in the real world. While directing a research project on developing Thinking Tools, I developed the Reframing method.

I wrote Reframing: the Art of Thinking Differently in 2012 to share this method with a wider audience. Then I found out that reading about reframing is the easy part. Actually doing it, surfacing your own assumptions, pushing them to radical opposites, and running small experiments that change behaviour takes practice.

I've been working with teams, organisations and companies for over 20 years to reframe their professional assumptions and to become radically more effective. I have led more than a 1,000 reframing sessions across Europe, Asia and North America, working with large multinationals, governmental organisations, educators, scientists, and law enforcement. I have also led seminars on personal transformation, about the future of work, major life changes, and the large paradigm shifts occurring in society.

One of the main frustrations of being an educator is that the material is the same for everybody, whether it's a lecture, a workshop, a book, or even a video course. They are all sequential. Everybody goes through the same mental process, regardless of their ability, learning style or specific interests. The amazing promise of AI is providing individual, tutor-level coaching for each learning journey.

This app designs your own unique transformational journey, completely tailored to your specific situation and challenges. It's brilliant at encouraging you to think radically differently and to take chances on running experiments. It has a fantastic memory feature to connect your thoughts and behaviours as you build your practice week by week. I've seen firsthand how powerful it is when someone moves from thinking differently to acting differently - this experience is now more accessible than ever.

Follow Karim's proven process & transform your patterns of thought and action

Identify hidden assumptions shaping your choices
Challenge beliefs by imagining radical alternatives
Design small, actionable experiments for real life
Track what works and what doesn’t over time
Break free from unhelpful patterns and habits
Develop a habit of daily self-reflection
Build confidence in trying new approaches
Turn insights into lasting behavioral change
Cultivate resilience through experimentation
Create a personal record of meaningful progress
AI-POWERED COACHING

Every single day in the app is 100% personalized to you.

Built with powerful AI, this app is unlike anything you've ever used before. Your entire experience will be designed just for you.

psychology

Reframe a Limiting Assumption

Personalized Practice • 12 min

Surface a hidden assumption, radically challenge it, and design a small experiment to test a new approach in your real life. Each step is tailored to your current situation and patterns.

What to do
search
Identify Your Assumption
3 min
chevron_right
flip
Challenge with the Opposite
3 min
chevron_right
science
Design a Small Experiment
4 min
chevron_right
check_circle
Commit & Track
2 min
chevron_right
How it works

Change your thinking in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What do you most want to change?

Break out of old patterns
Challenge my assumptions
Act on new ideas, not just think
Find what actually works for me
1

Complete the onboarding quiz

Share your current challenges and patterns, so the app can personalize your journey and focus on what matters most.

Your Plan

Week 1

Foundations of Reframing

Identify Core Assumptions
Daily Reflection Prompts
Design Simple Experiments
Track Initial Results
Week 2Upcoming

Deepening the Practice

2

Get your personalized plan

Receive a step-by-step plan designed to help you question assumptions and experiment with new ways of thinking and acting.

Today, May 26

6
V

Morning Reflection

Prompt • 2 min

Assumption Check-In

Activity • 3 min

Challenge an Assumption

Activity • 5 min

Experiment Review

Reflection • 4 min

3

Follow daily tasks to stay on track

Each day, surface hidden assumptions, challenge them, and design small experiments to try out new approaches in real life.

Your Progress

Experiments Completed

34 total

+7 in the last week

FebruaryMay

Assumptions Challenged

18 total

+3 in the last week

FebruaryMay
4

Track progress & see real results

Reflect on what works, build on successful experiments, and watch your patterns shift as you create lasting change.

It only takes 2 minutes to get started

starstarstarstarstar

See how Karim Benammar has changed lives around the world

Testimonials from Reframing workshops and online courses

Quote
We have been working with Karim Benammar for many years during our annual learning event. It is always a success — the results are consistently excellent. Several participants ask us whether he will come back next year. Karim is open and flexible in creating a tailor-made workshop. The way he facilitates makes the sessions interactive, inspiring and relevant for our practitioners.
P
starstarstarstarstar
Paul Bartelings - EY Tax & Law Netherlands
VERIFIED CUSTOMER
Quote
Reframing offers me the opportunity in my work to pole-vault over obstacles that have become hardened and tough over time, and seek solutions from a new vision of possibility and abundance. It is the only tool I know that shifts an individual from acting as a problem-solver to enabling visionary change
S
starstarstarstarstar
Sonali Ojha — Founder & Director, Dreamcatchers Foundation
VERIFIED CUSTOMER
Quote
Karim Benammar is a highly perceptive thinker who knows how to connect the broader trends of our time to what matters right now. He provides structure and insight into the 'why' behind various developments. His interactive sessions encourage us to reflect together on what stands in our way and what we need to do.
A
starstarstarstarstar
Arjan Postma — SKOUT.ED
VERIFIED CUSTOMER
Quote
The ideas and concepts are very clearly articulated, and grounded in solid research, so it does not veer off into fuzzy thinking. Crisp, clean, to the point, and very encouraging.
I
starstarstarstarstar
Ida Jacobs — Udemy, Innovation Mindset course participant
VERIFIED CUSTOMER
Quote
Absolutely one of the best courses to take. If you work with the exercises of this course, you will be investing more time than usual, but the reward will be much bigger than you can even imagine. 5/5 stars.
A
starstarstarstarstar
Arnuld Uttre — Udemy, Reframing Your Life course participant
VERIFIED CUSTOMER
Quote
The exercises taught a really great model to challenge and ultimately change how I think about things that aren't working in life, work, etc. So very practical in that sense.
R
starstarstarstarstar
Renee Virgo — Udemy, Innovation Mindset course participant 
VERIFIED CUSTOMER
Quote
Gives me food for thought and tools to change a few things in my life. I believe in the power of responsibility to change as much as possible in our life, and the idea of reframing does it in a 'light' way. I loved the course.
C
starstarstarstarstar
Camila Parahyba Ravagnani — Udemy, Reframing Your Life course participant
VERIFIED CUSTOMER
Quote
This course taught me how to think in a different way, to reframe many areas of life. I strongly recommend this to anyone who wants to make changes in their life.
T
starstarstarstarstar
Tomasz Fronczyk — Udemy, Reframing Your Life course participant
VERIFIED CUSTOMER
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I actually learn?
expand_more
Is the method easy to use?
expand_more
How much material is there?
expand_more
How much time does this take?
expand_more
Is this app suitable for beginners?
expand_more
How is this different from journalling or a habit tracker?
expand_more
How much does it cost?
expand_more
What if it's not for me?
expand_more
What kind of support is available?
expand_more
Today's the day

Start breaking through old patterns and creating real change in your life

You’re only minutes away from embarking on your transformational journey. Ready to try a different way of thinking?

targetTranformative Thinking
6
V

Good evening!

Loading...

list_alt
No activities available for today.
Today
Plan
Progress
Coach
Quick Activity Update
more_horiz
What should I focus on today?
12:08 AM
Today, we'll focus on surfacing a hidden assumption and designing a small experiment to challenge it. This process helps you break out of old patterns and discover new possibilities for action.
12:09 AM
I'm really busy today and only have about 5 minutes. Can you simplify my practice?
12:09 AM
Absolutely! Let’s focus on just identifying one assumption and brainstorming a quick experiment you could try, even if it’s something small. This way, you’ll still make progress without feeling overwhelmed.
12:10 AM
targetTranformative Thinking
6
V

Good evening!

Loading...

list_alt
No activities available for today.
You're on a roll!
6 day streak
Today is May 26
check
check
check
check
check
check
S
M
T
W
T
F
S
infoWhat counts towards your streak?
checkReview a progress update
checkFinish a lesson
checkComplete an activity or session
checkTrack a measurement
Today
Plan
Progress
Coach

Your Plan

calendar_month
No plan data available for this app.
Today
Plan
Progress
Coach

Your Progress

monitoring
No measurements configured for this app yet.
Today
Plan
Progress
Coach

Including everything you need to succeed:

psychology

Daily reflection prompts to uncover hidden assumptions

keyboard_arrow_down

Start each day with a guided prompt to surface the beliefs shaping your actions and choices.

question_answer

Radical reframing exercises to challenge your thinking

keyboard_arrow_down

Practice loosening the grip of old assumptions by imagining their opposites and exploring new perspectives.

science

Experiment design tools for real-life action

keyboard_arrow_down

Turn insights into small, concrete experiments you can try in your work, relationships, or daily life.

track_changes

Progress tracking to map what actually works

keyboard_arrow_down

See which experiments lead to real shifts and build a personal record of what changes your patterns.

insights

Personalized feedback after each experiment

keyboard_arrow_down

Get tailored insights and encouragement based on your results, helping you refine your approach over time.

repeat

Habit-building reminders to make change stick

keyboard_arrow_down

Stay consistent with gentle nudges and reminders that help you build a daily practice of reframing.

auto_graph

Pattern analysis to reveal recurring themes

keyboard_arrow_down

Spot trends in your assumptions and experiments, so you can focus on what matters most for growth.

lightbulb

Curated inspiration to spark new ways of thinking

keyboard_arrow_down

Access to 50+ short videos with thought-provoking examples and ideas to help your breakthroughs.

fact_check

Step-by-step guidance through the full reframing process

keyboard_arrow_down

Never get stuck—follow clear steps from surfacing assumptions to designing and testing new actions.

Created by Karim Benammar

"After twenty years of running reframing sessions, I built this app to put the practice in your pocket — without me in the room."

Karim Benammar

Karim Benammar

Karim Benammar, PhD. Philosopher specialising in transformative thinking. Author of Reframing: The Art of Thinking Differently.

Philosophy for me has always been "transformational thinking", a powerful tool to change the world by thinking about it differently. After my philosophy studies and academic career across England, the United States and Japan, working on a United Nations project gave me a taste for doing philosophy in the real world. While directing a research project on developing Thinking Tools, I developed the Reframing method.

I wrote Reframing: the Art of Thinking Differently in 2012 to share this method with a wider audience. Then I found out that reading about reframing is the easy part. Actually doing it, surfacing your own assumptions, pushing them to radical opposites, and running small experiments that change behaviour takes practice.

I've been working with teams, organisations and companies for over 20 years to reframe their professional assumptions and to become radically more effective. I have led more than a 1,000 reframing sessions across Europe, Asia and North America, working with large multinationals, governmental organisations, educators, scientists, and law enforcement. I have also led seminars on personal transformation, about the future of work, major life changes, and the large paradigm shifts occurring in society.

One of the main frustrations of being an educator is that the material is the same for everybody, whether it's a lecture, a workshop, a book, or even a video course. They are all sequential. Everybody goes through the same mental process, regardless of their ability, learning style or specific interests. The amazing promise of AI is providing individual, tutor-level coaching for each learning journey.

This app designs your own unique transformational journey, completely tailored to your specific situation and challenges. It's brilliant at encouraging you to think radically differently and to take chances on running experiments. It has a fantastic memory feature to connect your thoughts and behaviours as you build your practice week by week. I've seen firsthand how powerful it is when someone moves from thinking differently to acting differently - this experience is now more accessible than ever.

Follow Karim's proven process & transform your patterns of thought and action

Identify hidden assumptions shaping your choices
Challenge beliefs by imagining radical alternatives
Design small, actionable experiments for real life
Track what works and what doesn’t over time
Break free from unhelpful patterns and habits
Develop a habit of daily self-reflection
Build confidence in trying new approaches
Turn insights into lasting behavioral change
Cultivate resilience through experimentation
Create a personal record of meaningful progress
AI-POWERED COACHING

Every single day in the app is 100% personalized to you.

Built with powerful AI, this app is unlike anything you've ever used before. Your entire experience will be designed just for you.

psychology

Reframe a Limiting Assumption

Personalized Practice • 12 min

Surface a hidden assumption, radically challenge it, and design a small experiment to test a new approach in your real life. Each step is tailored to your current situation and patterns.

What to do
search
Identify Your Assumption
3 min
chevron_right
flip
Challenge with the Opposite
3 min
chevron_right
science
Design a Small Experiment
4 min
chevron_right
check_circle
Commit & Track
2 min
chevron_right
How it works

Change your thinking in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What do you most want to change?

Break out of old patterns
Challenge my assumptions
Act on new ideas, not just think
Find what actually works for me
1

Complete the onboarding quiz

Share your current challenges and patterns, so the app can personalize your journey and focus on what matters most.

Your Plan

Week 1

Foundations of Reframing

Identify Core Assumptions
Daily Reflection Prompts
Design Simple Experiments
Track Initial Results
Week 2Upcoming

Deepening the Practice

2

Get your personalized plan

Receive a step-by-step plan designed to help you question assumptions and experiment with new ways of thinking and acting.

Today, May 26

6
V

Morning Reflection

Prompt • 2 min

Assumption Check-In

Activity • 3 min

Challenge an Assumption

Activity • 5 min

Experiment Review

Reflection • 4 min

3

Follow daily tasks to stay on track

Each day, surface hidden assumptions, challenge them, and design small experiments to try out new approaches in real life.

Your Progress

Experiments Completed

34 total

+7 in the last week

FebruaryMay

Assumptions Challenged

18 total

+3 in the last week

FebruaryMay
4

Track progress & see real results

Reflect on what works, build on successful experiments, and watch your patterns shift as you create lasting change.

It only takes 2 minutes to get started

starstarstarstarstar

See how Karim Benammar has changed lives around the world

Testimonials from Reframing workshops and online courses

Quote
We have been working with Karim Benammar for many years during our annual learning event. It is always a success — the results are consistently excellent. Several participants ask us whether he will come back next year. Karim is open and flexible in creating a tailor-made workshop. The way he facilitates makes the sessions interactive, inspiring and relevant for our practitioners.
P
starstarstarstarstar
Paul Bartelings - EY Tax & Law Netherlands
VERIFIED CUSTOMER
Quote
Reframing offers me the opportunity in my work to pole-vault over obstacles that have become hardened and tough over time, and seek solutions from a new vision of possibility and abundance. It is the only tool I know that shifts an individual from acting as a problem-solver to enabling visionary change
S
starstarstarstarstar
Sonali Ojha — Founder & Director, Dreamcatchers Foundation
VERIFIED CUSTOMER
Quote
Karim Benammar is a highly perceptive thinker who knows how to connect the broader trends of our time to what matters right now. He provides structure and insight into the 'why' behind various developments. His interactive sessions encourage us to reflect together on what stands in our way and what we need to do.
A
starstarstarstarstar
Arjan Postma — SKOUT.ED
VERIFIED CUSTOMER
Quote
The ideas and concepts are very clearly articulated, and grounded in solid research, so it does not veer off into fuzzy thinking. Crisp, clean, to the point, and very encouraging.
I
starstarstarstarstar
Ida Jacobs — Udemy, Innovation Mindset course participant
VERIFIED CUSTOMER
Quote
Absolutely one of the best courses to take. If you work with the exercises of this course, you will be investing more time than usual, but the reward will be much bigger than you can even imagine. 5/5 stars.
A
starstarstarstarstar
Arnuld Uttre — Udemy, Reframing Your Life course participant
VERIFIED CUSTOMER
Quote
The exercises taught a really great model to challenge and ultimately change how I think about things that aren't working in life, work, etc. So very practical in that sense.
R
starstarstarstarstar
Renee Virgo — Udemy, Innovation Mindset course participant 
VERIFIED CUSTOMER
Quote
Gives me food for thought and tools to change a few things in my life. I believe in the power of responsibility to change as much as possible in our life, and the idea of reframing does it in a 'light' way. I loved the course.
C
starstarstarstarstar
Camila Parahyba Ravagnani — Udemy, Reframing Your Life course participant
VERIFIED CUSTOMER
Quote
This course taught me how to think in a different way, to reframe many areas of life. I strongly recommend this to anyone who wants to make changes in their life.
T
starstarstarstarstar
Tomasz Fronczyk — Udemy, Reframing Your Life course participant
VERIFIED CUSTOMER
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I actually learn?
expand_more
Is the method easy to use?
expand_more
How much material is there?
expand_more
How much time does this take?
expand_more
Is this app suitable for beginners?
expand_more
How is this different from journalling or a habit tracker?
expand_more
How much does it cost?
expand_more
What if it's not for me?
expand_more
What kind of support is available?
expand_more
Today's the day

Start breaking through old patterns and creating real change in your life

You’re only minutes away from embarking on your transformational journey. Ready to try a different way of thinking?