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Financial Literacy Playbook: Build Habits, Grow Wealth.Financial Literacy Playbook: Build Habits, Grow Wealth.
Take the quiz to get your personalized plan

Financial Literacy Playbook: Build Habits, Grow Wealth.

The Financial Literacy App For Young Adults
The Financial Literacy App For Young Adults
  • Learn to budget, save, and invest with confidence
  • Avoid common money mistakes and build smart habits
  • Get real-world lessons not taught in school
Nelson Soh
Created byNelson Soh
CPA, TEDx speaker, 30x global keynote speaker, and 2x bestselling author impacting 1M+ people with practical financial literacy education
Background
Hero image

Your coach

You've started tracking your spending, but your savings rate is still low. Try setting up an automatic transfer to your savings account this week.

Today's Activity

6 min • Create Your First Budget

Continue activity
Take the quiz to get your personalized plan
Achieve your goals

Master the money skills required to grow wealth and build financial independence

With this app as your guide, you will gain the financial literacy skills you wish you learned in school. Build real-world skills to budget, save, and invest with confidence. Learn how to avoid common money mistakes, grow your wealth, and set yourself up for lifelong financial independence. All in one place.

Feature image

Nice job!

You crushed your goal of building an emergency fund of $500 this month.

school

Learn essential money skills

Understand budgeting, saving, investing, and credit - everything you need to make smart financial decisions and avoid costly mistakes.

savings

Build wealth from day one

Start saving and investing early with step-by-step guidance. Watch your money grow and set yourself up for long-term financial freedom.

shield

Protect your financial future

Learn how to avoid debt traps, improve your credit score, and stay safe in the digital world. Keep your money working for you.

The only app you need

Your personalized financial literacy coach. In your pocket.

This app guides young adults through the essentials of money management, from budgeting and saving to investing and building credit. Each week, you'll complete interactive lessons, real-world challenges, and self-assessments, helping you master the skills to grow and protect your wealth. The app adapts to your progress, offers real-time feedback, and personalizes every step to your goals, interests, and financial journey. It's everything you should have learned in school, all in one place.

Financial Literacy Playbook: Build Habits, Grow Wealth.Financial Literacy Playbook: Build Habits, Grow Wealth.
Take the quiz to get your personalized plan

Financial Literacy Playbook: Build Habits, Grow Wealth.

The Financial Literacy App For Young Adults
The Financial Literacy App For Young Adults
  • Learn to budget, save, and invest with confidence
  • Avoid common money mistakes and build smart habits
  • Get real-world lessons not taught in school
Nelson Soh
Created byNelson Soh
CPA, TEDx speaker, 30x global keynote speaker, and 2x bestselling author impacting 1M+ people with practical financial literacy education
Background
Hero image

Your coach

You've started tracking your spending, but your savings rate is still low. Try setting up an automatic transfer to your savings account this week.

Today's Activity

6 min • Create Your First Budget

Continue activity
Take the quiz to get your personalized plan
Achieve your goals

Master the money skills required to grow wealth and build financial independence

With this app as your guide, you will gain the financial literacy skills you wish you learned in school. Build real-world skills to budget, save, and invest with confidence. Learn how to avoid common money mistakes, grow your wealth, and set yourself up for lifelong financial independence. All in one place.

Feature image

Nice job!

You crushed your goal of building an emergency fund of $500 this month.

school

Learn essential money skills

Understand budgeting, saving, investing, and credit - everything you need to make smart financial decisions and avoid costly mistakes.

savings

Build wealth from day one

Start saving and investing early with step-by-step guidance. Watch your money grow and set yourself up for long-term financial freedom.

shield

Protect your financial future

Learn how to avoid debt traps, improve your credit score, and stay safe in the digital world. Keep your money working for you.

The only app you need

Your personalized financial literacy coach. In your pocket.

This app guides young adults through the essentials of money management, from budgeting and saving to investing and building credit. Each week, you'll complete interactive lessons, real-world challenges, and self-assessments, helping you master the skills to grow and protect your wealth. The app adapts to your progress, offers real-time feedback, and personalizes every step to your goals, interests, and financial journey. It's everything you should have learned in school, all in one place.

Feature showcase

Money Mindset Check-In

Budget Basics

Today's Activity

6 min • Create Your First Budget

Start activity

Savings Journal

Including everything you need to succeed:

account_balance_wallet

Budgeting basics made simple and actionable

keyboard_arrow_down

Learn how to create, track, and stick to a budget that fits your lifestyle.

savings

Smart saving strategies for every goal

keyboard_arrow_down

Build emergency funds and savings habits with step-by-step guidance and progress tracking.

trending_up

Investing fundamentals for long-term growth

keyboard_arrow_down

Understand stocks, funds, and asset allocation to start investing with confidence and clarity.

warning

Pitfall prevention to avoid common money mistakes

keyboard_arrow_down

Spot financial traps and learn how to steer clear of costly errors early on.

credit_score

Credit score mastery for a strong financial future

keyboard_arrow_down

Discover how credit works, why it matters, and actionable steps to build and improve yours.

receipt_long

Debt management tools to eliminate bad debt

keyboard_arrow_down

Create a personalized plan to pay off debt and avoid common borrowing pitfalls.

security

Financial safety in the digital and AI world

keyboard_arrow_down

Learn how to protect your money and identity from scams, fraud, and digital threats.

quiz

Interactive quizzes to reinforce key concepts

keyboard_arrow_down

Test your knowledge after each lesson and track your improvement over time.

insights

Personalized progress tracking for lifelong learning

keyboard_arrow_down

Visualize your growth, set new goals, and celebrate milestones as your financial skills improve.

Created by Nelson Soh

"After seeing so many young people struggle with money, I was inspired to build this app. It contains the tools and knowledge I wish I had from the start."

Nelson Soh

Nelson Soh

CPA, TEDx speaker, 30x global keynote speaker, and 2x bestselling author impacting 1M+ people with practical financial literacy education

Growing up, I always wondered why we aren't taught much about money management in school. I saw friends and classmates make avoidable mistakes with their first paychecks, credit cards, and savings, simply because no one ever showed us the basics. My own journey into financial literacy started out of necessity. I wanted to avoid the pitfalls I saw all around me, but I had to learn everything the hard way.

Over the past decade, I’ve dedicated my career to changing that. As a CPA, I’ve worked with individuals and organizations to build strong financial foundations. I’ve spoken on the TEDx stage, written two bestselling books, and created content and courses that have reached over a million people worldwide. Every time I share my story, speak at a conference, or teach a workshop, I hear the same thing: “I wish I learned this sooner.”

That’s why I created this app. I wanted to build something practical, engaging, and accessible for teens and young adults who are just starting to earn money. This app teaches and applies real-world skills like budgeting, saving, investing, and understanding credit. Financial literacy education is something that I believe everyone deserves to know, but we aren't formally taught.

My goal is to help you make confident, timely, and informed decisions about your money. Becoming financially literate can change your life; it changed mine! I’m excited to join you on your journey toward long-term wealth and financial independence. Let's go!

2026-04-23 - STUDIO INTRO FINAL
My TEDx Talk
Screenshot_20250211_115108_Instagram

Follow Nelson's proven process & master financial literacy fundamentals

Create and stick to a realistic budget
Build effective saving habits for any income
Understand and establish an emergency fund
Learn the basics of investing for long-term growth
Identify and avoid common financial pitfalls
Understand different types of debt and manage them wisely
Improve your credit score step-by-step
Protect yourself financially in the digital age
Learn about credit and how to use it the right way
Gain confidence to make informed money decisions
Your financial literacy coach

Every single day in the app is 100% PERSONALIZED to you.

This app is unlike anything you've ever used before. Your entire experience will be designed just for you. The more dedicated you are to the process, the more you will get out of it.

assignment

Build Your First Budget: Step-by-Step

Personalized Lesson • 12 min

Learn how to create a realistic budget tailored to your income, spending habits, and savings goals. This interactive lesson guides you through each step, using your real numbers to build a plan you can stick to.

What to do
analytics
Income Snapshot
2 min
chevron_right
list
Track Your Spending
3 min
chevron_right
savings
Set Savings Goals
3 min
chevron_right
check_circle
Create Your Budget Plan
4 min
chevron_right
How it works

Build lifelong money skills in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What’s your top financial goal right now?

Learn how to budget and track my spending
Start saving for something important
Understand how to invest for the future
Get out of debt and build good credit
1

Complete the onboarding quiz

Share your financial goals, experience, and interests so the app can personalize your learning journey from the start.

Your Plan

Week 1

Money Foundations

Understanding Income & Expenses
Building Your First Budget
Setting Up Savings Goals
Tracking Daily Spending
Week 2Upcoming

Smart Saving & Investing

2

Get your personalized plan

Receive a step-by-step roadmap covering budgeting, saving, investing, and more—tailored to your unique needs and goals.

Today, May 13

6
V

Money Mindset Check-In

Reflection • 2 min

Budget Basics

Lesson • 4 min

Create Your First Budget

Activity • 6 min

Savings Journal

Journal • 3 min

3

Follow daily tasks to stay on track

Learn key money concepts each day through interactive lessons, quizzes, and real-world challenges designed for teens and young adults.

Your Progress

Total Saved

$820 total

+$120 in the last month

FebruaryMay

Budget Streak

7 days

7 days in a row

FebruaryMay
4

Track progress & see real results

Watch your financial confidence grow as you master new skills, unlock achievements, and build habits for lifelong wealth.

It only takes 2 minutes to get started

starstarstarstarstar

See how Nelson's impact has changed lives around the world

Join millions of people achieving their goals through this app on Studio

Quote
This app understands my personal circumstances and goals but more importantly, shows me what’s possible. It helped me create structure and clarity, which allows me to actually change my financial future. For the first time, I feel hopeful instead of stuck.
K
starstarstarstarstar
K.B.
VERIFIED CUSTOMER
Quote
I used to feel overwhelmed by money, especially around needs vs. wants. Your content made it simple, and the app helped me build habits around it. Now I feel more confident making everyday financial decisions.
D
starstarstarstarstar
D.P.
VERIFIED CUSTOMER
Quote
I’ve been in that in-between phase of wanting to do better with money but not knowing how. Your content and the app broke things down into simple, actionable steps I could actually follow. It gave me clarity and a real sense of direction.
S
starstarstarstarstar
Samantha K.
VERIFIED CUSTOMER
Quote
From stress and fear to clarity and control. This app combined with your teachings gave me the financial literacy tools that I needed. It's not just motivation, it's REAL change. Thank you so much!
K
starstarstarstarstar
K.H.
VERIFIED CUSTOMER
Quote
Nelson explains financial literacy in a way that actually makes sense. His app helped me apply what I learned immediately, instead of just watching content and forgetting it. I finally feel like I understand how money works.
J
starstarstarstarstar
J.T.
VERIFIED CUSTOMER
Quote
I didn't realize how much fear and anxiety I had around money until I went through your content. Your TEDx talk is amazing! The way you explain things and doing reflections in your app helped me gain control of my money. My financial stress is gone.
A
starstarstarstarstar
Arnold B.
VERIFIED CUSTOMER
Quote
This isn’t just about finances. It’s about discipline, awareness, and long-term thinking. Your coaching and the app helped me build habits that go beyond money. It’s changed how I approach life overall.
G
starstarstarstarstar
G.L.
VERIFIED CUSTOMER
Quote
I wish I started my money journey earlier, but they always say the best time to start is today. I wish I had this app when I was in my late teens or early 20s. I would be so much further ahead!
L
starstarstarstarstar
L.B.
VERIFIED CUSTOMER
Quote
Your energy makes financial literacy engaging and easy to stick with. The app complements that by turning learning into positive reflection and thoughtful action. It feels less like a chore and more like progress.
L
starstarstarstarstar
Lee M.
VERIFIED CUSTOMER
Quote
This is the kind of financial education everyone needs early on. The app makes it practical, and your content makes it relatable. It’s something I’d recommend to anyone starting their journey or looking to improve their skills.
L
starstarstarstarstar
L.J.
VERIFIED CUSTOMER
Quote
As someone in my early 20s, this gave me exactly what I needed. The app breaks things down step-by-step, and your content fills in the why behind it. It’s the perfect starting point.
M
starstarstarstarstar
M.J.
VERIFIED CUSTOMER
Quote
Your content speaks to real situations, and the app provides practical tools to deal with them. That combination is powerful.
S
starstarstarstarstar
S. C.
VERIFIED CUSTOMER
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
Is this app only for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Today's the day

Start building your financial future with confidence

You’re only minutes away from getting your personalized financial literacy plan. Start achieving your money management and wealth-building goals today alongside Nelson Soh.

targetFinancial Literacy Playbook: Build Habits, Grow Wealth.
6
V

Good evening!

Loading...

list_alt
No activities available for today.
Today
Plan
paymentsMoney
Coach
Quick Activity Update
more_horiz
What should I focus on today?
11:12 PM
Today, we'll focus on tracking your daily expenses and reviewing your budget categories. These steps help you build awareness of your spending patterns and make smarter choices with your money.
11:12 PM
I only have about 5 minutes today because of school and work. Can you give me a quick activity?
11:13 PM
Absolutely! Let’s do a 5-minute spending check-in. Just jot down everything you spent today and review one budget category. This keeps you on track, even on your busiest days.
11:13 PM

Your Budget

pie_chart

Budget

chevron_right
88.2%$2,647$3,000 budget
Income$6,500
Expenses$2,647.25
attach_moneyIncome
$6,500
restaurantFood & Drink
$652.43/ $800
shopping_bagShopping
$423.87/ $400
directions_carTransportation
$287.5/ $350
show_chart

Financial Overview

chevron_right

NET WORTH

$125,340

Spent this month: $3,247trending_down9%
account_balance$45.0KBank
trending_up$82.7KInvestments
credit_card-$2.3KCredit
request_quote$0Loans
scheduleLast synced: 2h ago
receipt_long

Recent Transactions

chevron_right
attach_money
Acme CorpIncome
+$3,250Yesterday
attach_money
Acme CorpIncome
+$3,250Apr 28
restaurant
Whole FoodsFood And Drink
-$87.32Today
movie
NetflixEntertainment
-$15.99Yesterday
Today
Plan
paymentsMoney
Coach

Your Money

show_chart

Financial Overview

chevron_right

NET WORTH

$125,340

Spent this month: $3,247trending_down9%
account_balance$45.0KBank
trending_up$82.7KInvestments
credit_card-$2.3KCredit
request_quote$0Loans
scheduleLast synced: 2h ago
receipt_long

Recent Transactions

chevron_right
attach_money
Acme CorpIncome
+$3,250Yesterday
attach_money
Acme CorpIncome
+$3,250Apr 28
restaurant
Whole FoodsFood And Drink
-$87.32Today
movie
NetflixEntertainment
-$15.99Yesterday
Today
Plan
paymentsMoney
Coach

Your Plan

calendar_month
No plan data available for this app.
Today
Plan
paymentsMoney
Coach
targetFinancial Literacy Playbook: Build Habits, Grow Wealth.
6
V

Good evening!

Loading...

list_alt
No activities available for today.
You're on a roll!
6 day streak
Today is May 13
check
check
check
check
check
check
S
M
T
W
T
F
S
infoWhat counts towards your streak?
checkReview a progress update
checkFinish a lesson
checkComplete an activity or session
checkTrack a measurement
Today
Plan
paymentsMoney
Coach

Including everything you need to succeed:

account_balance_wallet

Budgeting basics made simple and actionable

keyboard_arrow_down

Learn how to create, track, and stick to a budget that fits your lifestyle.

savings

Smart saving strategies for every goal

keyboard_arrow_down

Build emergency funds and savings habits with step-by-step guidance and progress tracking.

trending_up

Investing fundamentals for long-term growth

keyboard_arrow_down

Understand stocks, funds, and asset allocation to start investing with confidence and clarity.

warning

Pitfall prevention to avoid common money mistakes

keyboard_arrow_down

Spot financial traps and learn how to steer clear of costly errors early on.

credit_score

Credit score mastery for a strong financial future

keyboard_arrow_down

Discover how credit works, why it matters, and actionable steps to build and improve yours.

receipt_long

Debt management tools to eliminate bad debt

keyboard_arrow_down

Create a personalized plan to pay off debt and avoid common borrowing pitfalls.

security

Financial safety in the digital and AI world

keyboard_arrow_down

Learn how to protect your money and identity from scams, fraud, and digital threats.

quiz

Interactive quizzes to reinforce key concepts

keyboard_arrow_down

Test your knowledge after each lesson and track your improvement over time.

insights

Personalized progress tracking for lifelong learning

keyboard_arrow_down

Visualize your growth, set new goals, and celebrate milestones as your financial skills improve.

Created by Nelson Soh

"After seeing so many young people struggle with money, I was inspired to build this app. It contains the tools and knowledge I wish I had from the start."

Nelson Soh

Nelson Soh

CPA, TEDx speaker, 30x global keynote speaker, and 2x bestselling author impacting 1M+ people with practical financial literacy education

Growing up, I always wondered why we aren't taught much about money management in school. I saw friends and classmates make avoidable mistakes with their first paychecks, credit cards, and savings, simply because no one ever showed us the basics. My own journey into financial literacy started out of necessity. I wanted to avoid the pitfalls I saw all around me, but I had to learn everything the hard way.

Over the past decade, I’ve dedicated my career to changing that. As a CPA, I’ve worked with individuals and organizations to build strong financial foundations. I’ve spoken on the TEDx stage, written two bestselling books, and created content and courses that have reached over a million people worldwide. Every time I share my story, speak at a conference, or teach a workshop, I hear the same thing: “I wish I learned this sooner.”

That’s why I created this app. I wanted to build something practical, engaging, and accessible for teens and young adults who are just starting to earn money. This app teaches and applies real-world skills like budgeting, saving, investing, and understanding credit. Financial literacy education is something that I believe everyone deserves to know, but we aren't formally taught.

My goal is to help you make confident, timely, and informed decisions about your money. Becoming financially literate can change your life; it changed mine! I’m excited to join you on your journey toward long-term wealth and financial independence. Let's go!

2026-04-23 - STUDIO INTRO FINAL
My TEDx Talk
Screenshot_20250211_115108_Instagram

Follow Nelson's proven process & master financial literacy fundamentals

Create and stick to a realistic budget
Build effective saving habits for any income
Understand and establish an emergency fund
Learn the basics of investing for long-term growth
Identify and avoid common financial pitfalls
Understand different types of debt and manage them wisely
Improve your credit score step-by-step
Protect yourself financially in the digital age
Learn about credit and how to use it the right way
Gain confidence to make informed money decisions
Your financial literacy coach

Every single day in the app is 100% PERSONALIZED to you.

This app is unlike anything you've ever used before. Your entire experience will be designed just for you. The more dedicated you are to the process, the more you will get out of it.

assignment

Build Your First Budget: Step-by-Step

Personalized Lesson • 12 min

Learn how to create a realistic budget tailored to your income, spending habits, and savings goals. This interactive lesson guides you through each step, using your real numbers to build a plan you can stick to.

What to do
analytics
Income Snapshot
2 min
chevron_right
list
Track Your Spending
3 min
chevron_right
savings
Set Savings Goals
3 min
chevron_right
check_circle
Create Your Budget Plan
4 min
chevron_right
How it works

Build lifelong money skills in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What’s your top financial goal right now?

Learn how to budget and track my spending
Start saving for something important
Understand how to invest for the future
Get out of debt and build good credit
1

Complete the onboarding quiz

Share your financial goals, experience, and interests so the app can personalize your learning journey from the start.

Your Plan

Week 1

Money Foundations

Understanding Income & Expenses
Building Your First Budget
Setting Up Savings Goals
Tracking Daily Spending
Week 2Upcoming

Smart Saving & Investing

2

Get your personalized plan

Receive a step-by-step roadmap covering budgeting, saving, investing, and more—tailored to your unique needs and goals.

Today, May 13

6
V

Money Mindset Check-In

Reflection • 2 min

Budget Basics

Lesson • 4 min

Create Your First Budget

Activity • 6 min

Savings Journal

Journal • 3 min

3

Follow daily tasks to stay on track

Learn key money concepts each day through interactive lessons, quizzes, and real-world challenges designed for teens and young adults.

Your Progress

Total Saved

$820 total

+$120 in the last month

FebruaryMay

Budget Streak

7 days

7 days in a row

FebruaryMay
4

Track progress & see real results

Watch your financial confidence grow as you master new skills, unlock achievements, and build habits for lifelong wealth.

It only takes 2 minutes to get started

starstarstarstarstar

See how Nelson's impact has changed lives around the world

Join millions of people achieving their goals through this app on Studio

Quote
This app understands my personal circumstances and goals but more importantly, shows me what’s possible. It helped me create structure and clarity, which allows me to actually change my financial future. For the first time, I feel hopeful instead of stuck.
K
starstarstarstarstar
K.B.
VERIFIED CUSTOMER
Quote
I used to feel overwhelmed by money, especially around needs vs. wants. Your content made it simple, and the app helped me build habits around it. Now I feel more confident making everyday financial decisions.
D
starstarstarstarstar
D.P.
VERIFIED CUSTOMER
Quote
I’ve been in that in-between phase of wanting to do better with money but not knowing how. Your content and the app broke things down into simple, actionable steps I could actually follow. It gave me clarity and a real sense of direction.
S
starstarstarstarstar
Samantha K.
VERIFIED CUSTOMER
Quote
From stress and fear to clarity and control. This app combined with your teachings gave me the financial literacy tools that I needed. It's not just motivation, it's REAL change. Thank you so much!
K
starstarstarstarstar
K.H.
VERIFIED CUSTOMER
Quote
Nelson explains financial literacy in a way that actually makes sense. His app helped me apply what I learned immediately, instead of just watching content and forgetting it. I finally feel like I understand how money works.
J
starstarstarstarstar
J.T.
VERIFIED CUSTOMER
Quote
I didn't realize how much fear and anxiety I had around money until I went through your content. Your TEDx talk is amazing! The way you explain things and doing reflections in your app helped me gain control of my money. My financial stress is gone.
A
starstarstarstarstar
Arnold B.
VERIFIED CUSTOMER
Quote
This isn’t just about finances. It’s about discipline, awareness, and long-term thinking. Your coaching and the app helped me build habits that go beyond money. It’s changed how I approach life overall.
G
starstarstarstarstar
G.L.
VERIFIED CUSTOMER
Quote
I wish I started my money journey earlier, but they always say the best time to start is today. I wish I had this app when I was in my late teens or early 20s. I would be so much further ahead!
L
starstarstarstarstar
L.B.
VERIFIED CUSTOMER
Quote
Your energy makes financial literacy engaging and easy to stick with. The app complements that by turning learning into positive reflection and thoughtful action. It feels less like a chore and more like progress.
L
starstarstarstarstar
Lee M.
VERIFIED CUSTOMER
Quote
This is the kind of financial education everyone needs early on. The app makes it practical, and your content makes it relatable. It’s something I’d recommend to anyone starting their journey or looking to improve their skills.
L
starstarstarstarstar
L.J.
VERIFIED CUSTOMER
Quote
As someone in my early 20s, this gave me exactly what I needed. The app breaks things down step-by-step, and your content fills in the why behind it. It’s the perfect starting point.
M
starstarstarstarstar
M.J.
VERIFIED CUSTOMER
Quote
Your content speaks to real situations, and the app provides practical tools to deal with them. That combination is powerful.
S
starstarstarstarstar
S. C.
VERIFIED CUSTOMER
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
Is this app only for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Today's the day

Start building your financial future with confidence

You’re only minutes away from getting your personalized financial literacy plan. Start achieving your money management and wealth-building goals today alongside Nelson Soh.