My journey into public relations wasn’t traditional. I started out managing luxury real estate, overseeing million-dollar properties and learning the art of relationship-building and brand positioning firsthand. When I transitioned into PR and marketing, I didn’t have a formal background in the field, but I was determined to make an impact. Through relentless learning and hands-on experience, I built TENÉ NÍCOLE into an agency trusted by Fortune 50 companies, Inc. 5000 businesses, and multi-million-dollar brands.
Along the way, I realized that so many entrepreneurs, creatives, and small business owners felt locked out of the world of publicity, believing it was only accessible through expensive PR firms. That’s why I wrote my best-selling book, “DIYPR: Why Hire A Publicist When You Can Do It Yourself!”—to demystify public relations and give people the tools to build visibility from the ground up.
My expertise is rooted in both real-world results and academic achievement. I hold a Master’s in Strategic Public Relations from George Washington University and a Doctorate in Marketing from Walden University, which means I approach every strategy with both practical know-how and research-backed insight. My clients have landed features on NBC, ABC, FOX, TMZ, Forbes, The Wall Street Journal, and more—not because of luck, but because of proven frameworks and strategic storytelling.
Industry recognition, like being named a “PR Maven” by Black Enterprise and one of PR News’ “Top Women in PR,” has been an honor, but my greatest passion is teaching others how to take control of their own narrative. This app is the next step in that mission. I’ve distilled everything I’ve learned—about pitching, media targeting, brand development, and relationship cultivation—into a practical, step-by-step guide you can use at your own pace.
My hope is that this app gives you the confidence and clarity to secure the visibility your brand deserves, no matter where you’re starting from.
