fb-trigger
Write & Produce Modern Indie Pop Songs Like A ProWrite & Produce Modern Indie Pop Songs Like A Pro
Take the quiz to get your personalized plan

Write & Produce Modern Indie Pop Songs Like A Pro

Alexander 23's Official Coaching App
Alexander 23's Official Coaching App
  • Learn all of Alexander 23's indie pop secrets
  • Follow a personalized curriculum & create your best music
  • Get real-time AI feedback on all your songs
Alexander 23
Created byAlexander 23
One of the hottest songwriters & producers in music. Produced “good 4 u” for Olivia Rodrigo. Opened for John Mayer on tour. Over 1 billion streams on artist project.
Background
Hero image

Your coach

Your song structures are creative, but your vocal melodies could be more memorable. Try focusing on crafting a strong hook in your next writing session.

Today's Session

30 min • Write a Hook & Chorus

Continue session
Take the quiz to get your personalized plan
Achieve your goals

Write and produce hit indie pop songs alongside Alexander 23

With this app as your creative partner, unlock the complete songwriting and production process behind modern indie pop. Learn how to craft compelling lyrics, build unforgettable hooks, and produce polished tracks from scratch. Develop your own unique sound and gain the confidence to bring your musical ideas to life—step by step.

Feature image

Nice job!

You crushed your goal of finishing 3 full indie pop demos this month.

music_note

Learn Alexander 23's complete creative process

Dive deep with 8+ hours of exclusive lessons, in-depth guidance, and months of hands-on projects from the Grammy-nominated pop producer.

edit_note

Create indie pop songs from scratch

Follow step-by-step guidance to write and produce your own original indie pop tracks. Finally, make music you’re truly proud of.

auto_awesome

Get instant, personalized feedback along the way

Receive AI-powered coaching on your songs, tailored to your style and goals. Improve with actionable insights every session.

The only app you need

The world's #1 indie pop coach. In your pocket.

This app guides you through every step of writing and producing modern indie pop songs, powered by Grammy-nominated producer Alexander 23’s creative process. Each week, you’ll complete hands-on songwriting prompts, production challenges, and guided studio sessions—helping you craft original music from idea to final mix. The app adapts to your skill level, gives you real-time feedback, and personalizes your journey with AI-powered coaching, progress tracking, and actionable insights. Everything you need to master indie pop is right here.

Write & Produce Modern Indie Pop Songs Like A ProWrite & Produce Modern Indie Pop Songs Like A Pro
Take the quiz to get your personalized plan

Write & Produce Modern Indie Pop Songs Like A Pro

Alexander 23's Official Coaching App
Alexander 23's Official Coaching App
  • Learn all of Alexander 23's indie pop secrets
  • Follow a personalized curriculum & create your best music
  • Get real-time AI feedback on all your songs
Alexander 23
Created byAlexander 23
One of the hottest songwriters & producers in music. Produced “good 4 u” for Olivia Rodrigo. Opened for John Mayer on tour. Over 1 billion streams on artist project.
Background
Hero image

Your coach

Your song structures are creative, but your vocal melodies could be more memorable. Try focusing on crafting a strong hook in your next writing session.

Today's Session

30 min • Write a Hook & Chorus

Continue session
Take the quiz to get your personalized plan
Achieve your goals

Write and produce hit indie pop songs alongside Alexander 23

With this app as your creative partner, unlock the complete songwriting and production process behind modern indie pop. Learn how to craft compelling lyrics, build unforgettable hooks, and produce polished tracks from scratch. Develop your own unique sound and gain the confidence to bring your musical ideas to life—step by step.

Feature image

Nice job!

You crushed your goal of finishing 3 full indie pop demos this month.

music_note

Learn Alexander 23's complete creative process

Dive deep with 8+ hours of exclusive lessons, in-depth guidance, and months of hands-on projects from the Grammy-nominated pop producer.

edit_note

Create indie pop songs from scratch

Follow step-by-step guidance to write and produce your own original indie pop tracks. Finally, make music you’re truly proud of.

auto_awesome

Get instant, personalized feedback along the way

Receive AI-powered coaching on your songs, tailored to your style and goals. Improve with actionable insights every session.

The only app you need

The world's #1 indie pop coach. In your pocket.

This app guides you through every step of writing and producing modern indie pop songs, powered by Grammy-nominated producer Alexander 23’s creative process. Each week, you’ll complete hands-on songwriting prompts, production challenges, and guided studio sessions—helping you craft original music from idea to final mix. The app adapts to your skill level, gives you real-time feedback, and personalizes your journey with AI-powered coaching, progress tracking, and actionable insights. Everything you need to master indie pop is right here.

Feature showcase

Creative Warm-Up

Lyric Brainstorm

Today's Session

30 min • Write a Hook & Chorus

Start session

Production Review

Including everything you need to succeed:

music_note

Step-by-step songwriting guidance from idea to finished song

keyboard_arrow_down

Follow Alexander 23's proven process to brainstorm, write, and structure your own original indie pop tracks.

graphic_eq

8+ hours of exclusive, in-depth video lessons from Alexander 23

keyboard_arrow_down

Access Alexander 23's full video library, packed with hands-on demonstrations and creative strategies you won't find anywhere else.

auto_awesome

Personalized AI coaching for instant feedback and support

keyboard_arrow_down

Get actionable tips, encouragement, and detailed feedback tailored to your progress and creative goals.

lyrics

Lyric writing tools to spark ideas and refine your story

keyboard_arrow_down

Unlock prompts, catalog ideas, and craft lyrics that connect—using techniques from top songwriters.

mic

Vocal recording & editing walkthroughs for pro-quality results

keyboard_arrow_down

Learn how to record, comp, tune, and process vocals with step-by-step guidance and Alexander’s exact vocal chain.

piano

Instrument & arrangement sessions for guitar, keys, and synths

keyboard_arrow_down

Master composing, recording, and producing with Alexander’s go-to sounds, plug-ins, and creative techniques.

radio_button_checked

Indie drum production for unique grooves and textures

keyboard_arrow_down

Explore drum programming, live performance, and creative processing to shape your signature sound.

insights

Progress tracking & milestones to celebrate your growth

keyboard_arrow_down

Visualize your journey, unlock achievements, and set new creative goals as you level up your skills.

chat

24/7 AI coach chat for answers and creative brainstorming

keyboard_arrow_down

Ask questions, get advice, or brainstorm ideas with your AI coach—support is always just a tap away.

Created by Alexander 23

"I built this app to help you turn your feelings into songs people can’t stop replaying"

Alexander 23

Alexander 23

One of the hottest songwriters & producers in music. Produced “good 4 u” for Olivia Rodrigo. Opened for John Mayer on tour. Over 1 billion streams on artist project.

Alexander 23 is one of the hottest songwriters and producers in music, known for his unique combination of musicianship, singer songwriter sensibilities, and indie pop production. He's worked with artists like Olivia Rodrigo, Reneé Rapp, Jeremy Zucker, Tate McRae, John Mayer, Selena Gomez, Charlie Puth, Noah Kahan, Chelsea Cutler, and many more. He has amassed over a billion streams on his own artist project, and received a Grammy nomination for Album of the Year.

With this app, you'll get to join Alexander 23 in the world of indie pop, learning, practicing, and songwriting side-by-side.

Preview of Alexander 23's Lessons
VIDEO

Learn Alexander 23's complete songwriting toolkit

Alexander 23's unique approach to modern songwriting & production
Drawing compelling songs concepts and stories from your life
Cataloging your lyric ideas, so you always have raw materials to work with
Constructing a hook that’s meaningful, fresh, and memorable
Composing music on guitar and keys that supports your lyrics and story
Crafting unique and hooky vocals melodies
Writing effective lyrics that tell a story and communicate your ideas in an original way
How to produce the songs you write
Getting your song into your DAW by recording & arranging a guide track
Alexander’s go-to sounds, plug-ins, samples, synths, pedals, and FX
How to record, comp, edit, tune, and process modern pop vocals, including Alexander's exact vocal chain
Recording, pocketing, and processing keys, acoustic guitar, electric guitar, bass, and synths
Indie drum production, including samples, live performance, and creative processing
Developing your own sonic identity
Ear candy & hooky production moments
Producing satisfying transitions between song sections
Composing, recording, and processing harmonies, background vocals, & doubles
Record guitar solos, including the specific pedals and amp Alexander uses
Mastering & finalizing your song
AI-POWERED COACHING

Every single day in the app is 100% personalized to you.

Built with powerful AI, this app is unlike anything you've ever used before. Your entire experience will be designed just for you.

music_note

Write a Hook That Sticks

Personalized Songwriting Practice • 12 min

Craft a memorable indie pop hook using Alexander 23’s signature approach. This activity guides you step-by-step, adapting prompts and feedback to your style and experience level for maximum creative growth.

What to do
lightbulb
Find Your Song Concept
3 min
chevron_right
edit
Brainstorm Lyric Ideas
3 min
chevron_right
audiotrack
Craft Your Hook Melody
4 min
chevron_right
mic
Refine and Record
3 min
chevron_right
How it works

Write indie pop hits in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What do you want to focus on first?

Writing stronger hooks and choruses
Producing unique indie pop sounds
Improving my lyric writing
Finishing more complete songs
1

Complete the onboarding quiz

Share your music background, goals, and inspirations so the app can personalize your indie pop songwriting journey.

Your Plan

Week 1

Songwriting Foundations

Finding Song Ideas
Lyric Brainstorming Techniques
Writing Memorable Hooks
Basic Song Structure
Week 2Upcoming

Indie Pop Production

2

Get your personalized plan

Receive a step-by-step songwriting and production roadmap tailored to your style, experience, and creative ambitions.

Today, May 25

6
V

Creative Warm-Up

Activity • 5 min

Lyric Brainstorm

Exercise • 7 min

Hook & Chorus Writing

Session • 30 min

Production Review

Feedback • 8 min

3

Follow daily tasks to stay on track

Tackle bite-sized songwriting, production, and creativity exercises each day, guided by AI coaching and Alexander 23’s proven methods.

Your Progress

Songs Written & Produced

7 total

+2 in the last week

FebruaryMay

Minutes in Studio

540 min

+120 in the last week

FebruaryMay
4

Track progress & see real results

Monitor your growth, unlock new skills, and celebrate your achievements as you create original indie pop songs from scratch.

It only takes 2 minutes to get started

starstarstarstarstar

See why thousands of people love Alexander 23's app

Join others from around the world learning & creating alongside Alexander 23.

Quote
Getting this app has been the highlight of my year... as a singer, songwriter, and producer, it is so nice to be able to watch the creative process of one of my favourite artists.
Max Edwards's profile
starstarstarstarstar
Max Edwards
VERIFIED CUSTOMER
Quote
So good — and such a unique approach to teaching and learning! Absolutely love Alexander 23's honesty and how he takes the time to explain everything.
Max Richardson's profile
starstarstarstarstar
Max Richardson
VERIFIED CUSTOMER
Quote
Alexander 23 works at a great pace and is very clear and informative with his process!
Henry Garnett's profile
starstarstarstarstar
Henry Garnett
VERIFIED CUSTOMER
Quote
Amazing insight into the song writing process!
Jeremiah Leigh's profile
starstarstarstarstar
Jeremiah Leigh
VERIFIED CUSTOMER
Quote
Thankful for such a cool in-depth experience with one of my favorite artists right now.
F
starstarstarstarstar
Fernando Sancho
VERIFIED CUSTOMER
Quote
I'm loving watching Alexander 23's process in my app. Giving me lots of good ideas!
C
starstarstarstarstar
Carlene Wentworth
VERIFIED CUSTOMER
Quote
Alexander 23 is thorough, comprehensive & well-spoken.
L
starstarstarstarstar
Laura Nonmus
VERIFIED CUSTOMER
Quote
Love the in depth details of the process! It's cool to see the ENTIRE producing process. Even the stuff that doesn't work the first time.
T
starstarstarstarstar
Trenton Hays
VERIFIED CUSTOMER
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Today's the day

Start writing and producing your own indie pop songs

You’re only minutes away from getting your personalized indie pop songwriting and production plan. Start achieving your music goals today alongside Alexander 23.

targetIndie Pop with Alexander 23
6
V

Good evening!

Loading...

list_alt
No activities available for today.
Today
Plan
Progress
Coach
Quick Activity Update
more_horiz
What should I focus on today?
11:17 PM
Today, we'll focus on developing a strong hook and experimenting with new melodic ideas. These are essential for making your indie pop songs stand out and connect emotionally with listeners.
11:18 PM
I'm traveling and only have 5 minutes today. Can you update my activities?
11:18 PM
Absolutely! I'll adjust today's activities so you can quickly brainstorm a hook idea and record a rough melody. This way, you’ll keep your creative momentum even on busy days.
11:19 PM
targetIndie Pop with Alexander 23
6
V

Good evening!

Loading...

list_alt
No activities available for today.
You're on a roll!
6 day streak
Today is May 25
check
check
check
check
check
check
S
M
T
W
T
F
S
infoWhat counts towards your streak?
checkReview a progress update
checkFinish a lesson
checkComplete an activity or session
checkTrack a measurement
Today
Plan
Progress
Coach

Your Plan

calendar_month
No plan data available for this app.
Today
Plan
Progress
Coach

Your Progress

monitoring
No measurements configured for this app yet.
Today
Plan
Progress
Coach

Including everything you need to succeed:

music_note

Step-by-step songwriting guidance from idea to finished song

keyboard_arrow_down

Follow Alexander 23's proven process to brainstorm, write, and structure your own original indie pop tracks.

graphic_eq

8+ hours of exclusive, in-depth video lessons from Alexander 23

keyboard_arrow_down

Access Alexander 23's full video library, packed with hands-on demonstrations and creative strategies you won't find anywhere else.

auto_awesome

Personalized AI coaching for instant feedback and support

keyboard_arrow_down

Get actionable tips, encouragement, and detailed feedback tailored to your progress and creative goals.

lyrics

Lyric writing tools to spark ideas and refine your story

keyboard_arrow_down

Unlock prompts, catalog ideas, and craft lyrics that connect—using techniques from top songwriters.

mic

Vocal recording & editing walkthroughs for pro-quality results

keyboard_arrow_down

Learn how to record, comp, tune, and process vocals with step-by-step guidance and Alexander’s exact vocal chain.

piano

Instrument & arrangement sessions for guitar, keys, and synths

keyboard_arrow_down

Master composing, recording, and producing with Alexander’s go-to sounds, plug-ins, and creative techniques.

radio_button_checked

Indie drum production for unique grooves and textures

keyboard_arrow_down

Explore drum programming, live performance, and creative processing to shape your signature sound.

insights

Progress tracking & milestones to celebrate your growth

keyboard_arrow_down

Visualize your journey, unlock achievements, and set new creative goals as you level up your skills.

chat

24/7 AI coach chat for answers and creative brainstorming

keyboard_arrow_down

Ask questions, get advice, or brainstorm ideas with your AI coach—support is always just a tap away.

Created by Alexander 23

"I built this app to help you turn your feelings into songs people can’t stop replaying"

Alexander 23

Alexander 23

One of the hottest songwriters & producers in music. Produced “good 4 u” for Olivia Rodrigo. Opened for John Mayer on tour. Over 1 billion streams on artist project.

Alexander 23 is one of the hottest songwriters and producers in music, known for his unique combination of musicianship, singer songwriter sensibilities, and indie pop production. He's worked with artists like Olivia Rodrigo, Reneé Rapp, Jeremy Zucker, Tate McRae, John Mayer, Selena Gomez, Charlie Puth, Noah Kahan, Chelsea Cutler, and many more. He has amassed over a billion streams on his own artist project, and received a Grammy nomination for Album of the Year.

With this app, you'll get to join Alexander 23 in the world of indie pop, learning, practicing, and songwriting side-by-side.

Preview of Alexander 23's Lessons
VIDEO

Learn Alexander 23's complete songwriting toolkit

Alexander 23's unique approach to modern songwriting & production
Drawing compelling songs concepts and stories from your life
Cataloging your lyric ideas, so you always have raw materials to work with
Constructing a hook that’s meaningful, fresh, and memorable
Composing music on guitar and keys that supports your lyrics and story
Crafting unique and hooky vocals melodies
Writing effective lyrics that tell a story and communicate your ideas in an original way
How to produce the songs you write
Getting your song into your DAW by recording & arranging a guide track
Alexander’s go-to sounds, plug-ins, samples, synths, pedals, and FX
How to record, comp, edit, tune, and process modern pop vocals, including Alexander's exact vocal chain
Recording, pocketing, and processing keys, acoustic guitar, electric guitar, bass, and synths
Indie drum production, including samples, live performance, and creative processing
Developing your own sonic identity
Ear candy & hooky production moments
Producing satisfying transitions between song sections
Composing, recording, and processing harmonies, background vocals, & doubles
Record guitar solos, including the specific pedals and amp Alexander uses
Mastering & finalizing your song
AI-POWERED COACHING

Every single day in the app is 100% personalized to you.

Built with powerful AI, this app is unlike anything you've ever used before. Your entire experience will be designed just for you.

music_note

Write a Hook That Sticks

Personalized Songwriting Practice • 12 min

Craft a memorable indie pop hook using Alexander 23’s signature approach. This activity guides you step-by-step, adapting prompts and feedback to your style and experience level for maximum creative growth.

What to do
lightbulb
Find Your Song Concept
3 min
chevron_right
edit
Brainstorm Lyric Ideas
3 min
chevron_right
audiotrack
Craft Your Hook Melody
4 min
chevron_right
mic
Refine and Record
3 min
chevron_right
How it works

Write indie pop hits in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What do you want to focus on first?

Writing stronger hooks and choruses
Producing unique indie pop sounds
Improving my lyric writing
Finishing more complete songs
1

Complete the onboarding quiz

Share your music background, goals, and inspirations so the app can personalize your indie pop songwriting journey.

Your Plan

Week 1

Songwriting Foundations

Finding Song Ideas
Lyric Brainstorming Techniques
Writing Memorable Hooks
Basic Song Structure
Week 2Upcoming

Indie Pop Production

2

Get your personalized plan

Receive a step-by-step songwriting and production roadmap tailored to your style, experience, and creative ambitions.

Today, May 25

6
V

Creative Warm-Up

Activity • 5 min

Lyric Brainstorm

Exercise • 7 min

Hook & Chorus Writing

Session • 30 min

Production Review

Feedback • 8 min

3

Follow daily tasks to stay on track

Tackle bite-sized songwriting, production, and creativity exercises each day, guided by AI coaching and Alexander 23’s proven methods.

Your Progress

Songs Written & Produced

7 total

+2 in the last week

FebruaryMay

Minutes in Studio

540 min

+120 in the last week

FebruaryMay
4

Track progress & see real results

Monitor your growth, unlock new skills, and celebrate your achievements as you create original indie pop songs from scratch.

It only takes 2 minutes to get started

starstarstarstarstar

See why thousands of people love Alexander 23's app

Join others from around the world learning & creating alongside Alexander 23.

Quote
Getting this app has been the highlight of my year... as a singer, songwriter, and producer, it is so nice to be able to watch the creative process of one of my favourite artists.
Max Edwards's profile
starstarstarstarstar
Max Edwards
VERIFIED CUSTOMER
Quote
So good — and such a unique approach to teaching and learning! Absolutely love Alexander 23's honesty and how he takes the time to explain everything.
Max Richardson's profile
starstarstarstarstar
Max Richardson
VERIFIED CUSTOMER
Quote
Alexander 23 works at a great pace and is very clear and informative with his process!
Henry Garnett's profile
starstarstarstarstar
Henry Garnett
VERIFIED CUSTOMER
Quote
Amazing insight into the song writing process!
Jeremiah Leigh's profile
starstarstarstarstar
Jeremiah Leigh
VERIFIED CUSTOMER
Quote
Thankful for such a cool in-depth experience with one of my favorite artists right now.
F
starstarstarstarstar
Fernando Sancho
VERIFIED CUSTOMER
Quote
I'm loving watching Alexander 23's process in my app. Giving me lots of good ideas!
C
starstarstarstarstar
Carlene Wentworth
VERIFIED CUSTOMER
Quote
Alexander 23 is thorough, comprehensive & well-spoken.
L
starstarstarstarstar
Laura Nonmus
VERIFIED CUSTOMER
Quote
Love the in depth details of the process! It's cool to see the ENTIRE producing process. Even the stuff that doesn't work the first time.
T
starstarstarstarstar
Trenton Hays
VERIFIED CUSTOMER
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Today's the day

Start writing and producing your own indie pop songs

You’re only minutes away from getting your personalized indie pop songwriting and production plan. Start achieving your music goals today alongside Alexander 23.