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Learn wine, your way.Learn wine, your way.
Take the quiz to get your personalized plan

Learn wine, your way.

Spend 10–15 minutes a day building the confidence to trust what you taste, name it in words that feel like yours, and speak up anywhere wine happens.
Spend 10–15 minutes a day building the confidence to trust what you taste, name it in words that feel like yours, and speak up anywhere wine happens.
  • Start with familiar fruits, foods, spices, memories, and cultural references—not someone else’s script.
  • Build the wine vocabulary to communicate confidently without abandoning your own palate.
  • Need help right now? Snap a wine list, menu, bottle, or store shelf for personalized guidance that fits.
Tahiirah Habibi
Created byTahiirah Habibi
Award-winning wine educator and advocate, redefining wine language through cultural memory and scientific rigor.
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Background
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6
T

Your palate. Your language.

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Today
Plan
Progress
Coach
Hero image

Today's Tasting Session

8 min • Sensory Memory Mapping

Continue session
Take the quiz to get your personalized plan
For every wine journey

Experience wine through your own lens

Wine-ish meets you where you are—from your first curious sip to professional wine work or teaching. Build a foundation, deepen your palate, and learn the shared wine lexicon without giving up the foods, memories, or cultural references that make your perception real.

Feature image

Nice job!

You crushed your goal of naming 12 unique wine aromas this week.

psychology_alt

Unlock your sensory memory

Discover wine aromas and flavors through references rooted in your own cultural experiences, making tasting intuitive and personal from the very first sip.

science

Master the science of wine

Gain a clear understanding of wine’s structure, chemistry, and tasting principles—grounded in real science, but explained in language that feels accessible and relevant.

translate

Speak your language—and be understood anywhere

Build a personal wine vocabulary alongside the classic lexicon, with pronunciation guides and cultural translation tools that let you communicate confidently without performing expertise.

The only app you need

Learn wine—and use it confidently in real life.

Build a foundation with Tahiirah’s Secure course, then use Wine-ish to name what you taste in your own words, connect it to shared wine language, and scan, taste, pair, save, compare, and choose with confidence.

Learn wine, your way.Learn wine, your way.
Take the quiz to get your personalized plan

Learn wine, your way.

Spend 10–15 minutes a day building the confidence to trust what you taste, name it in words that feel like yours, and speak up anywhere wine happens.
Spend 10–15 minutes a day building the confidence to trust what you taste, name it in words that feel like yours, and speak up anywhere wine happens.
  • Start with familiar fruits, foods, spices, memories, and cultural references—not someone else’s script.
  • Build the wine vocabulary to communicate confidently without abandoning your own palate.
  • Need help right now? Snap a wine list, menu, bottle, or store shelf for personalized guidance that fits.
Tahiirah Habibi
Created byTahiirah Habibi
Award-winning wine educator and advocate, redefining wine language through cultural memory and scientific rigor.
Background
Background
targetWine-ish
6
T

Your palate. Your language.

Loading...

Today
Plan
Progress
Coach
Hero image

Today's Tasting Session

8 min • Sensory Memory Mapping

Continue session
Take the quiz to get your personalized plan
For every wine journey

Experience wine through your own lens

Wine-ish meets you where you are—from your first curious sip to professional wine work or teaching. Build a foundation, deepen your palate, and learn the shared wine lexicon without giving up the foods, memories, or cultural references that make your perception real.

Feature image

Nice job!

You crushed your goal of naming 12 unique wine aromas this week.

psychology_alt

Unlock your sensory memory

Discover wine aromas and flavors through references rooted in your own cultural experiences, making tasting intuitive and personal from the very first sip.

science

Master the science of wine

Gain a clear understanding of wine’s structure, chemistry, and tasting principles—grounded in real science, but explained in language that feels accessible and relevant.

translate

Speak your language—and be understood anywhere

Build a personal wine vocabulary alongside the classic lexicon, with pronunciation guides and cultural translation tools that let you communicate confidently without performing expertise.

The only app you need

Learn wine—and use it confidently in real life.

Build a foundation with Tahiirah’s Secure course, then use Wine-ish to name what you taste in your own words, connect it to shared wine language, and scan, taste, pair, save, compare, and choose with confidence.

Feature showcase

Aroma Wheel Basics

Cultural Reference Practice

Today's Tasting Session

8 min • Sensory Memory Mapping

Start session

Vocabulary Index Review

Including everything you need to succeed:

science

Scan a bottle, list, menu, or shelf

keyboard_arrow_down

Upload a photo and get approachable guidance on visible label details, likely style, serving, food pairings, and 2–4 options based on your food, budget, occasion, and palate.

palette

Aroma references that start with what you know

keyboard_arrow_down

Use familiar fruits, vegetables, spices, foods, and memories from many cultures to describe what is genuinely in your glass.

translate

A translation system for your palate and the wine world

keyboard_arrow_down

Connect your lived sensory references to classic wine descriptors—so you never have to abandon your own language to be understood.

library_books

Secure Foundations for the full why

keyboard_arrow_down

Follow Tahiirah’s original Secure lessons as an optional, guided Wine 101 pathway—then return whenever you want a deeper explanation.

style

Your private Wine Notes that get smarter over time

keyboard_arrow_down

Save bottle photos, tasting notes, pairings, occasions, personal ratings, and buy-again favorites—then use what you’ve loved to guide your next choice.

school

Start where you are. Grow from there.

keyboard_arrow_down

Whether you’re new to wine, building on what you know, working in hospitality, or teaching others, develop fluency in both formal wine language and the way real people describe flavor.

quiz

Interactive translation cards for hands-on learning

keyboard_arrow_down

Practice identifying aromas and flavors using translation cards that connect science, memory, and language.

volume_up

Pronunciation guides for grapes and regions worldwide

keyboard_arrow_down

Hear and practice correct pronunciations for challenging wine terms, grapes, and regions.

notifications_active

A personal wine coach for decisions and discovery

keyboard_arrow_down

Ask for a pairing, a bottle comparison, a vintage perspective, or something similar to a favorite. Wine-ish explains the reasoning so every answer grows your confidence.

Created by Tahiirah Habibi

"I built this app so you can see your own memories reflected in wine education"

Tahiirah Habibi

Tahiirah Habibi

Award-winning wine educator and advocate, redefining wine language through cultural memory and scientific rigor.

My journey with wine began in spaces where I rarely saw myself reflected—in the language, the traditions, or the reference points used to describe what was in the glass. As I moved deeper into the world of wine education, I realized how much of the standard vocabulary assumed a single cultural experience, leaving so many people feeling like outsiders in a world that should be welcoming and joyful.

I’ve spent years studying both the science of wine and the power of sensory memory. My work has always been about bridging gaps—between cultures, between science and lived experience, and between tradition and innovation. I wanted to create a system where the foundational science of wine remains intact, but the language we use to describe it becomes expansive, inclusive, and deeply personal.

This app is the result of that vision. It’s built on the belief that everyone brings a lifetime of sensory memories to the table, and those memories deserve to be honored in the way we talk about wine. I’ve developed a culturally grounded wine language and education system that empowers people to recognize, name, and trust their own perceptions—whether you’re a beginner, a professional, or simply someone who wants to feel more confident about wine.

My hope is that this app helps you see wine not as an intimidating subject, but as something you can truly make your own. I want you to feel seen, heard, and equipped to enjoy wine in a way that feels authentic to you—without ever having to leave your memories at the door.

A shared table, a great bottle, and room to discover what you love.
A shared table, a great bottle, and room to discover what you love.
A shared table, a great bottle, and room to discover what you love.
444a9803 2
DCrowder_0253_Retouched
Wine is meant to be explored, shared, and made personal.
Wine-ish

Follow Tahiirah's proven process & build your own wine language

Identify wine aromas using your own sensory memories
Connect cultural experiences to classic wine descriptors
Understand the science behind wine perception
Build confidence describing wine in your own words
Navigate the wine aroma wheel with cultural context
Master wine tasting without memorizing intimidating jargon
Apply a repeatable process for sensory identification
Explore diverse reference points from global traditions
Learn practical wine pairing and buying strategies
Develop a personal, usable wine vocabulary
AI-POWERED SOMMELIER GUIDANCE

Not sure what to order? Snap it.

Snap a bottle, wine list, menu, or shelf. Wine-ish reads what is visible, considers your food, budget, occasion, and palate, and gives you a clear next move—with language that helps you explain what you like and why.

book

Cultural Memory Wine Tasting: Red Fruit Edition

Personalized Lesson • 12 min
Explore red fruit aromas in wine using sensory memories from your own cultural background. This lesson blends scientific foundations with familiar references, helping you confidently identify and describe wine aromas in your own words.
What to do
spa
Sensory Warm-Up
2 min
chevron_right
analytics
Red Fruit Aroma Wheel
3 min
chevron_right
assignment
Cultural Reference Mapping
4 min
chevron_right
edit
Personal Descriptor Practice
3 min
chevron_right
check_circle
Scientific Anchor & Reflection
2 min
chevron_right
How it works

Build wine confidence in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What’s your main goal with wine right now?

Feel more confident describing what I taste
Learn wine basics without the jargon
Connect wine to my own food and culture
Build a practical wine vocabulary
1

Complete the onboarding quiz

Share your background, sensory memories, and wine experience so the app can personalize your learning journey from the start.

Your Plan

Week 1

Foundations of Wine Perception

Aroma Wheel Introduction
Sensory Memory Warm-Up
Basic Tasting Techniques
First Cultural Reference Mapping
Week 2Upcoming

Expanding Your Wine Language

2

Get your personalized plan

Build wine confidence through a path personalized to your starting point, palate, interests, and real-life wine goals—with Secure Foundations available whenever you want the full why.

Today, August 28

6
V

Aroma Wheel Basics

Lesson • 3 min

Cultural Reference Practice

Activity • 5 min

Sensory Memory Mapping

Session • 8 min

Vocabulary Index Review

Review • 4 min

3

Practice for real life

Practice tasting, vocabulary, and pairing—then bring Wine-ish with you to scan a bottle, read a wine list, save a favorite, compare options, or get a real-life recommendation.

Your Progress

Wine Confidence Score

82 confidence score

as of Aug 26

MayAugust

Vocabulary & Lexicon Growth

32.7 terms practiced or saved

as of Aug 26

MayAugust
4

Trust yourself more with every choice

See your confidence grow as you learn what you like, save meaningful Wine Notes, and make wine decisions with less second-guessing.

It only takes 2 minutes to get started

starstarstarstarstar

See how Tahiirah Habibi has changed lives around the world

Join millions of people achieving their goals on Studio

Quote
I had the pleasure of working with Tahiirah at a five-star establishment. Over the years, I learned so much about wine from her. When I asked her to give suggestions to one of my tables, she explained with such ease and knew how to put things in layman’s terms. She taught me descriptive words people are looking for. Just by listening to her explain things, I picked up knowledge that made me more confident. When you know what you’re talking about, you can sell more. I have her to thank for my higher sales and for sparking a love of wine in me.
L
starstarstarstarstar
Laura B.
Wine hospitality professional
Quote
Tahiirah creates an atmosphere where everyone feels permission to drop the mask. She demystifies wine without losing her edge, inspiring all of us to trust our own tastes and show up unapologetically.
B
starstarstarstarstar
Brittany J.
Wine community member
Quote
In a world that often pushes people to conform, Tahiirah is a reminder of how powerful it is to stand firm in your identity. Her journey inspires you to build your own path rather than fit into someone else’s mold.
A
starstarstarstarstar
Adriona J.
Wine community member
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Is the sommelier guidance live or AI-powered?
expand_more
Can Wine-ish scan a bottle or help me choose wine in the moment?
expand_more
Can Wine-ish help me plan a tasting or dinner party?
expand_more
Today's the day

Trust your palate. Speak in your own words. Be understood anywhere.

Build real wine fluency without leaving your memories, tastes, or cultural references at the door—then have personalized guidance ready whenever you need it.

Wine-ish believes access to knowledge and access to clean resources are both forms of power.

5% of every Wine-ish subscription goes to a rotating organization supporting access to clean water, sanitation, and environmental justice in underserved communities.

Because every community deserves clean air, clean water, healthy homes, and healthy environments.

targetWine-ish
6
V

Good morning!

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No activities available for today.
Today
Plan
Progress
Coach
Quick Activity Update
more_horiz
What should I focus on today?
11:49 AM
Today, we'll focus on connecting wine aromas to your own sensory memories, especially around red fruit notes. This helps you build a personal wine vocabulary and makes tasting more meaningful and memorable.
11:50 AM
I only have about five minutes today—can you give me a quick activity that still helps me make progress?
11:50 AM
Absolutely! I'll adjust today's lesson so you can focus on a single aroma and practice describing it using a memory from your background. Even a few minutes will deepen your sensory awareness.
11:51 AM
targetWine-ish
6
V

Good morning!

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No activities available for today.
You're on a roll!
6 day streak
Today is August 28
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checkReview a progress update
checkFinish a lesson
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Your Plan

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No plan data available for this app.
Today
Plan
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Your Progress

Today
Plan
Progress
Coach

Including everything you need to succeed:

science

Scan a bottle, list, menu, or shelf

keyboard_arrow_down

Upload a photo and get approachable guidance on visible label details, likely style, serving, food pairings, and 2–4 options based on your food, budget, occasion, and palate.

palette

Aroma references that start with what you know

keyboard_arrow_down

Use familiar fruits, vegetables, spices, foods, and memories from many cultures to describe what is genuinely in your glass.

translate

A translation system for your palate and the wine world

keyboard_arrow_down

Connect your lived sensory references to classic wine descriptors—so you never have to abandon your own language to be understood.

library_books

Secure Foundations for the full why

keyboard_arrow_down

Follow Tahiirah’s original Secure lessons as an optional, guided Wine 101 pathway—then return whenever you want a deeper explanation.

style

Your private Wine Notes that get smarter over time

keyboard_arrow_down

Save bottle photos, tasting notes, pairings, occasions, personal ratings, and buy-again favorites—then use what you’ve loved to guide your next choice.

school

Start where you are. Grow from there.

keyboard_arrow_down

Whether you’re new to wine, building on what you know, working in hospitality, or teaching others, develop fluency in both formal wine language and the way real people describe flavor.

quiz

Interactive translation cards for hands-on learning

keyboard_arrow_down

Practice identifying aromas and flavors using translation cards that connect science, memory, and language.

volume_up

Pronunciation guides for grapes and regions worldwide

keyboard_arrow_down

Hear and practice correct pronunciations for challenging wine terms, grapes, and regions.

notifications_active

A personal wine coach for decisions and discovery

keyboard_arrow_down

Ask for a pairing, a bottle comparison, a vintage perspective, or something similar to a favorite. Wine-ish explains the reasoning so every answer grows your confidence.

Created by Tahiirah Habibi

"I built this app so you can see your own memories reflected in wine education"

Tahiirah Habibi

Tahiirah Habibi

Award-winning wine educator and advocate, redefining wine language through cultural memory and scientific rigor.

My journey with wine began in spaces where I rarely saw myself reflected—in the language, the traditions, or the reference points used to describe what was in the glass. As I moved deeper into the world of wine education, I realized how much of the standard vocabulary assumed a single cultural experience, leaving so many people feeling like outsiders in a world that should be welcoming and joyful.

I’ve spent years studying both the science of wine and the power of sensory memory. My work has always been about bridging gaps—between cultures, between science and lived experience, and between tradition and innovation. I wanted to create a system where the foundational science of wine remains intact, but the language we use to describe it becomes expansive, inclusive, and deeply personal.

This app is the result of that vision. It’s built on the belief that everyone brings a lifetime of sensory memories to the table, and those memories deserve to be honored in the way we talk about wine. I’ve developed a culturally grounded wine language and education system that empowers people to recognize, name, and trust their own perceptions—whether you’re a beginner, a professional, or simply someone who wants to feel more confident about wine.

My hope is that this app helps you see wine not as an intimidating subject, but as something you can truly make your own. I want you to feel seen, heard, and equipped to enjoy wine in a way that feels authentic to you—without ever having to leave your memories at the door.

A shared table, a great bottle, and room to discover what you love.
A shared table, a great bottle, and room to discover what you love.
A shared table, a great bottle, and room to discover what you love.
444a9803 2
DCrowder_0253_Retouched
Wine is meant to be explored, shared, and made personal.
Wine-ish

Follow Tahiirah's proven process & build your own wine language

Identify wine aromas using your own sensory memories
Connect cultural experiences to classic wine descriptors
Understand the science behind wine perception
Build confidence describing wine in your own words
Navigate the wine aroma wheel with cultural context
Master wine tasting without memorizing intimidating jargon
Apply a repeatable process for sensory identification
Explore diverse reference points from global traditions
Learn practical wine pairing and buying strategies
Develop a personal, usable wine vocabulary
AI-POWERED SOMMELIER GUIDANCE

Not sure what to order? Snap it.

Snap a bottle, wine list, menu, or shelf. Wine-ish reads what is visible, considers your food, budget, occasion, and palate, and gives you a clear next move—with language that helps you explain what you like and why.

book

Cultural Memory Wine Tasting: Red Fruit Edition

Personalized Lesson • 12 min
Explore red fruit aromas in wine using sensory memories from your own cultural background. This lesson blends scientific foundations with familiar references, helping you confidently identify and describe wine aromas in your own words.
What to do
spa
Sensory Warm-Up
2 min
chevron_right
analytics
Red Fruit Aroma Wheel
3 min
chevron_right
assignment
Cultural Reference Mapping
4 min
chevron_right
edit
Personal Descriptor Practice
3 min
chevron_right
check_circle
Scientific Anchor & Reflection
2 min
chevron_right
How it works

Build wine confidence in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What’s your main goal with wine right now?

Feel more confident describing what I taste
Learn wine basics without the jargon
Connect wine to my own food and culture
Build a practical wine vocabulary
1

Complete the onboarding quiz

Share your background, sensory memories, and wine experience so the app can personalize your learning journey from the start.

Your Plan

Week 1

Foundations of Wine Perception

Aroma Wheel Introduction
Sensory Memory Warm-Up
Basic Tasting Techniques
First Cultural Reference Mapping
Week 2Upcoming

Expanding Your Wine Language

2

Get your personalized plan

Build wine confidence through a path personalized to your starting point, palate, interests, and real-life wine goals—with Secure Foundations available whenever you want the full why.

Today, August 28

6
V

Aroma Wheel Basics

Lesson • 3 min

Cultural Reference Practice

Activity • 5 min

Sensory Memory Mapping

Session • 8 min

Vocabulary Index Review

Review • 4 min

3

Practice for real life

Practice tasting, vocabulary, and pairing—then bring Wine-ish with you to scan a bottle, read a wine list, save a favorite, compare options, or get a real-life recommendation.

Your Progress

Wine Confidence Score

82 confidence score

as of Aug 26

MayAugust

Vocabulary & Lexicon Growth

32.7 terms practiced or saved

as of Aug 26

MayAugust
4

Trust yourself more with every choice

See your confidence grow as you learn what you like, save meaningful Wine Notes, and make wine decisions with less second-guessing.

It only takes 2 minutes to get started

starstarstarstarstar

See how Tahiirah Habibi has changed lives around the world

Join millions of people achieving their goals on Studio

Quote
I had the pleasure of working with Tahiirah at a five-star establishment. Over the years, I learned so much about wine from her. When I asked her to give suggestions to one of my tables, she explained with such ease and knew how to put things in layman’s terms. She taught me descriptive words people are looking for. Just by listening to her explain things, I picked up knowledge that made me more confident. When you know what you’re talking about, you can sell more. I have her to thank for my higher sales and for sparking a love of wine in me.
L
starstarstarstarstar
Laura B.
Wine hospitality professional
Quote
Tahiirah creates an atmosphere where everyone feels permission to drop the mask. She demystifies wine without losing her edge, inspiring all of us to trust our own tastes and show up unapologetically.
B
starstarstarstarstar
Brittany J.
Wine community member
Quote
In a world that often pushes people to conform, Tahiirah is a reminder of how powerful it is to stand firm in your identity. Her journey inspires you to build your own path rather than fit into someone else’s mold.
A
starstarstarstarstar
Adriona J.
Wine community member
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Is the sommelier guidance live or AI-powered?
expand_more
Can Wine-ish scan a bottle or help me choose wine in the moment?
expand_more
Can Wine-ish help me plan a tasting or dinner party?
expand_more
Today's the day

Trust your palate. Speak in your own words. Be understood anywhere.

Build real wine fluency without leaving your memories, tastes, or cultural references at the door—then have personalized guidance ready whenever you need it.

Wine-ish believes access to knowledge and access to clean resources are both forms of power.

5% of every Wine-ish subscription goes to a rotating organization supporting access to clean water, sanitation, and environmental justice in underserved communities.

Because every community deserves clean air, clean water, healthy homes, and healthy environments.