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Wine, your way. Discover what you love.Wine, your way. Discover what you love.
Take the quiz to personalize your Wine-ish experience

Wine, your way. Discover what you love.

For curious wine drinkers who want to feel at home with wine. Find your taste, choose bottles for real life, and build confidence one pour at a time.
For curious wine drinkers who want to feel at home with wine. Find your taste, choose bottles for real life, and build confidence one pour at a time.
  • Choose a bottle with confidence
  • Get guidance for the moment you’re in
  • Build wine knowledge at your own pace
  • Explore wine regions near home or abroad—new places or return visits
Tahiirah Habibi
Created byTahiirah Habibi
Award-winning wine educator, bringing wine knowledge and real-life confidence together.
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Background
targetWine-ish
6
T

Wine guidance for real life

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Today
Plan
Progress
Coach
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Today's Tasting Session

8 min • Sensory Memory Mapping

Continue session
Take the quiz to personalize your Wine-ish experience
Wine confidence for real life

Come for the answer. Leave with the confidence.

Use Wine-ish for immediate guidance, structured learning, or both—your experience meets you where you are.

Feature image

Nice job!

You crushed your goal of naming 12 unique wine aromas this week.

psychology_alt

Make the next move

Get practical guidance for what to order, buy, open, pour, or bring.

science

Understand your taste

Learn the building blocks of wine through the flavors and styles you enjoy.

translate

Use it with ease

Build the language and confidence to pair, host, gift, and order in your own way.

Wine help, whenever you need it

For the wine moments happening right now.

Bring the bottle, wine list, meal, occasion, or travel plans. Wine-ish helps you make a confident choice—and understand it. Wine Region Travel Concierge helps you compare destinations, build a flexible tasting day, read menus on the ground, and remember the wines you loved, whether you're new to a region or returning.

Wine, your way. Discover what you love.Wine, your way. Discover what you love.
Take the quiz to personalize your Wine-ish experience

Wine, your way. Discover what you love.

For curious wine drinkers who want to feel at home with wine. Find your taste, choose bottles for real life, and build confidence one pour at a time.
For curious wine drinkers who want to feel at home with wine. Find your taste, choose bottles for real life, and build confidence one pour at a time.
  • Choose a bottle with confidence
  • Get guidance for the moment you’re in
  • Build wine knowledge at your own pace
  • Explore wine regions near home or abroad—new places or return visits
Tahiirah Habibi
Created byTahiirah Habibi
Award-winning wine educator, bringing wine knowledge and real-life confidence together.
Background
Background
targetWine-ish
6
T

Wine guidance for real life

Loading...

Today
Plan
Progress
Coach
Hero image

Today's Tasting Session

8 min • Sensory Memory Mapping

Continue session
Take the quiz to personalize your Wine-ish experience
Wine confidence for real life

Come for the answer. Leave with the confidence.

Use Wine-ish for immediate guidance, structured learning, or both—your experience meets you where you are.

Feature image

Nice job!

You crushed your goal of naming 12 unique wine aromas this week.

psychology_alt

Make the next move

Get practical guidance for what to order, buy, open, pour, or bring.

science

Understand your taste

Learn the building blocks of wine through the flavors and styles you enjoy.

translate

Use it with ease

Build the language and confidence to pair, host, gift, and order in your own way.

Wine help, whenever you need it

For the wine moments happening right now.

Bring the bottle, wine list, meal, occasion, or travel plans. Wine-ish helps you make a confident choice—and understand it. Wine Region Travel Concierge helps you compare destinations, build a flexible tasting day, read menus on the ground, and remember the wines you loved, whether you're new to a region or returning.

Feature showcase

Aroma Wheel Basics

Cultural Reference Practice

Today's Tasting Session

8 min • Sensory Memory Mapping

Start session

Vocabulary Index Review

Including everything you need to succeed:

science

Choose the bottle

keyboard_arrow_down

Share a bottle, shelf tag, menu, or wine list and get clear, useful guidance.

palette

Find your taste

keyboard_arrow_down

Build a practical vocabulary around the styles, flavors, and textures you enjoy.

translate

Pair the meal

keyboard_arrow_down

Get ideas for dinner, date night, hosting, takeout, and the wines that fit the moment.

library_books

Learn the why

keyboard_arrow_down

Every answer adds useful context you can carry into your next wine decision.

style

Wine is About Memories

keyboard_arrow_down

Keep a personal journal of tastings, dinners, bottles, and travels. Start with the moment; add a photo, place, wine, or tasting details only if you want to.

school

Learn your way

keyboard_arrow_down

Choose structured lessons, real-life guidance, or a blend of both.

quiz

Make the connection.

keyboard_arrow_down

Turn what you smell and taste into wine language you can actually use.

volume_up

Say it with confidence

keyboard_arrow_down

Hear wine names out loud, replay them, and practice without the awkwardness—so you can order, ask, and talk about wine with ease.

notifications_active

Ask your wine homie.

keyboard_arrow_down

Bring the bottle, list, meal, budget, or occasion. Leave with a confident next move.

Created by Tahiirah Habibi

Wine knowledge for the life you’re living.

Tahiirah Habibi

Tahiirah Habibi

Award-winning wine educator, bringing wine knowledge and real-life confidence together.

Tahiirah Habibi is an award-winning wine educator and the first Black woman to create and launch a mobile wine app. Through Wine-ish, she brings together wine knowledge, cultural connection, and practical guidance so more people can enjoy wine with confidence in their everyday lives.

A shared table, a great bottle, and room to discover what you love.
A shared table, a great bottle, and room to discover what you love.
A shared table, a great bottle, and room to discover what you love.
444a9803 2
DCrowder_0253_Retouched
Wine is meant to be explored, shared, and made personal.
Wine-ish
Meet Tahiirah, the creator of Wine-ish

What you’ll build with Tahiirah

Trust your palate
Name what you taste
Understand the wine part
Order, pair, and buy with ease
Speak wine your way
Practice without the pressure
Make choices that feel like yours
Bring your own references
Have better wine moments
Keep learning at your pace
YOUR WINE GUIDE

Guidance for every wine decision.

Ask a question, share what you’re considering, and get a recommendation, the reasoning behind it, and language you can use.

book

Cultural Memory Wine Tasting: Red Fruit Edition

Personalized Lesson • 12 min
Explore red fruit aromas in wine using sensory memories from your own cultural background. This lesson blends scientific foundations with familiar references, helping you confidently identify and describe wine aromas in your own words.
What to do
spa
Sensory Warm-Up
2 min
chevron_right
analytics
Red Fruit Aroma Wheel
3 min
chevron_right
assignment
Cultural Reference Mapping
4 min
chevron_right
edit
Personal Descriptor Practice
3 min
chevron_right
check_circle
Scientific Anchor & Reflection
2 min
chevron_right
How it works

Start with what you need. Build what stays with you.

A personalized wine experience built around how you want to use it.

Onboarding Quiz

What’s your main goal with wine right now?

Feel more confident describing what I taste
Learn wine basics without the jargon
Connect wine to my own food and culture
Build a practical wine vocabulary
1

Share your starting point

Tell us what you enjoy and whether you want real-time help, structured learning, or both.

Your Plan

Week 1

Foundations of Wine Perception

Aroma Wheel Introduction
Sensory Memory Warm-Up
Basic Tasting Techniques
First Cultural Reference Mapping
Week 2Upcoming

Expanding Your Wine Language

2

Get a personalized path

Wine-ish shapes your experience around your taste, goals, and real life.

Today, October 8

6
V

Aroma Wheel Basics

Lesson • 3 min

Cultural Reference Practice

Activity • 5 min

Sensory Memory Mapping

Session • 8 min

Vocabulary Index Review

Review • 4 min

3

Get help in the moment

Bring a bottle, wine list, meal, occasion, or question and get clear guidance.

Your Progress

Wine Confidence Score

82 confidence score

as of Aug 26

JulyOctober

Vocabulary & Lexicon Growth

32.7 terms practiced or saved

as of Aug 26

JulyOctober
4

Build lasting confidence

Grow your wine knowledge, trust your choices, and enjoy more of every wine moment.

It only takes 2 minutes to get started

starstarstarstarstar

What people are saying about Wine-ish

Real early feedback from people building wine confidence in their own words.

Quote
“Fun and very useful app that was developed with us in mind, and the way we navigate the world.”
D
starstarstarstarstar
Debi
Wine-ish beta member
Quote
“This is helping me grow in my wine experience in a safe environment.”
W
starstarstarstarstar
Wine-ish beta member
Shared anonymously
Quote
“The app caters to the person and the answers you give. This app gives you a great education to learn about wine and also helps you pair wines that you have.”
D
starstarstarstarstar
Dianne Dixon
Wine-ish beta member
Quote
“The onboarding questions alone made me think about wine and my perceptions of wine in ways I didn’t expect.”
@
starstarstarstarstar
@dobianchi
Shared review
FAQ

Quick answers

What if I feel intimidated by wine?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is Wine-ish only for beginners?
expand_more
How personalized is the experience?
expand_more
Can I get help in the app?
expand_more
Who’s guiding me?
expand_more
Can I take a photo of a bottle or wine list?
expand_more
Can it help with a tasting or dinner party?
expand_more
Do I need wine knowledge before I start?
expand_more
Will Wine-ish make wine easier to understand?
expand_more
Can Wine-ish help me explore wine regions, even if I travel often?
expand_more
Can I save and revisit my wine memories?
expand_more
Can Wine-ish help me create wine content?
expand_more
Make your next wine choice with confidence

Your next great wine moment starts here.

Get real-life wine guidance, build your knowledge, and enjoy wine more fully—on your terms.

5% of every Wine-ish subscription supports organizations advancing clean water, sanitation, and environmental justice in underserved communities.

targetWine-ish
6
V

Good evening!

Loading...

list_alt
No activities available for today.
Today
Plan
Progress
Coach
Quick Activity Update
more_horiz
What should I focus on today?
08:41 PM
Today, we'll focus on connecting wine aromas to your own sensory memories, especially around red fruit notes. This helps you build a personal wine vocabulary and makes tasting more meaningful and memorable.
08:41 PM
I only have about five minutes today—can you give me a quick activity that still helps me make progress?
08:42 PM
Absolutely! I'll adjust today's lesson so you can focus on a single aroma and practice describing it using a memory from your background. Even a few minutes will deepen your sensory awareness.
08:42 PM
targetWine-ish
6
V

Good evening!

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No activities available for today.
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Today is October 8
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Your Plan

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Today
Plan
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Your Progress

Today
Plan
Progress
Coach

Including everything you need to succeed:

science

Choose the bottle

keyboard_arrow_down

Share a bottle, shelf tag, menu, or wine list and get clear, useful guidance.

palette

Find your taste

keyboard_arrow_down

Build a practical vocabulary around the styles, flavors, and textures you enjoy.

translate

Pair the meal

keyboard_arrow_down

Get ideas for dinner, date night, hosting, takeout, and the wines that fit the moment.

library_books

Learn the why

keyboard_arrow_down

Every answer adds useful context you can carry into your next wine decision.

style

Wine is About Memories

keyboard_arrow_down

Keep a personal journal of tastings, dinners, bottles, and travels. Start with the moment; add a photo, place, wine, or tasting details only if you want to.

school

Learn your way

keyboard_arrow_down

Choose structured lessons, real-life guidance, or a blend of both.

quiz

Make the connection.

keyboard_arrow_down

Turn what you smell and taste into wine language you can actually use.

volume_up

Say it with confidence

keyboard_arrow_down

Hear wine names out loud, replay them, and practice without the awkwardness—so you can order, ask, and talk about wine with ease.

notifications_active

Ask your wine homie.

keyboard_arrow_down

Bring the bottle, list, meal, budget, or occasion. Leave with a confident next move.

Created by Tahiirah Habibi

Wine knowledge for the life you’re living.

Tahiirah Habibi

Tahiirah Habibi

Award-winning wine educator, bringing wine knowledge and real-life confidence together.

Tahiirah Habibi is an award-winning wine educator and the first Black woman to create and launch a mobile wine app. Through Wine-ish, she brings together wine knowledge, cultural connection, and practical guidance so more people can enjoy wine with confidence in their everyday lives.

A shared table, a great bottle, and room to discover what you love.
A shared table, a great bottle, and room to discover what you love.
A shared table, a great bottle, and room to discover what you love.
444a9803 2
DCrowder_0253_Retouched
Wine is meant to be explored, shared, and made personal.
Wine-ish
Meet Tahiirah, the creator of Wine-ish

What you’ll build with Tahiirah

Trust your palate
Name what you taste
Understand the wine part
Order, pair, and buy with ease
Speak wine your way
Practice without the pressure
Make choices that feel like yours
Bring your own references
Have better wine moments
Keep learning at your pace
YOUR WINE GUIDE

Guidance for every wine decision.

Ask a question, share what you’re considering, and get a recommendation, the reasoning behind it, and language you can use.

book

Cultural Memory Wine Tasting: Red Fruit Edition

Personalized Lesson • 12 min
Explore red fruit aromas in wine using sensory memories from your own cultural background. This lesson blends scientific foundations with familiar references, helping you confidently identify and describe wine aromas in your own words.
What to do
spa
Sensory Warm-Up
2 min
chevron_right
analytics
Red Fruit Aroma Wheel
3 min
chevron_right
assignment
Cultural Reference Mapping
4 min
chevron_right
edit
Personal Descriptor Practice
3 min
chevron_right
check_circle
Scientific Anchor & Reflection
2 min
chevron_right
How it works

Start with what you need. Build what stays with you.

A personalized wine experience built around how you want to use it.

Onboarding Quiz

What’s your main goal with wine right now?

Feel more confident describing what I taste
Learn wine basics without the jargon
Connect wine to my own food and culture
Build a practical wine vocabulary
1

Share your starting point

Tell us what you enjoy and whether you want real-time help, structured learning, or both.

Your Plan

Week 1

Foundations of Wine Perception

Aroma Wheel Introduction
Sensory Memory Warm-Up
Basic Tasting Techniques
First Cultural Reference Mapping
Week 2Upcoming

Expanding Your Wine Language

2

Get a personalized path

Wine-ish shapes your experience around your taste, goals, and real life.

Today, October 8

6
V

Aroma Wheel Basics

Lesson • 3 min

Cultural Reference Practice

Activity • 5 min

Sensory Memory Mapping

Session • 8 min

Vocabulary Index Review

Review • 4 min

3

Get help in the moment

Bring a bottle, wine list, meal, occasion, or question and get clear guidance.

Your Progress

Wine Confidence Score

82 confidence score

as of Aug 26

JulyOctober

Vocabulary & Lexicon Growth

32.7 terms practiced or saved

as of Aug 26

JulyOctober
4

Build lasting confidence

Grow your wine knowledge, trust your choices, and enjoy more of every wine moment.

It only takes 2 minutes to get started

starstarstarstarstar

What people are saying about Wine-ish

Real early feedback from people building wine confidence in their own words.

Quote
“Fun and very useful app that was developed with us in mind, and the way we navigate the world.”
D
starstarstarstarstar
Debi
Wine-ish beta member
Quote
“This is helping me grow in my wine experience in a safe environment.”
W
starstarstarstarstar
Wine-ish beta member
Shared anonymously
Quote
“The app caters to the person and the answers you give. This app gives you a great education to learn about wine and also helps you pair wines that you have.”
D
starstarstarstarstar
Dianne Dixon
Wine-ish beta member
Quote
“The onboarding questions alone made me think about wine and my perceptions of wine in ways I didn’t expect.”
@
starstarstarstarstar
@dobianchi
Shared review
FAQ

Quick answers

What if I feel intimidated by wine?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is Wine-ish only for beginners?
expand_more
How personalized is the experience?
expand_more
Can I get help in the app?
expand_more
Who’s guiding me?
expand_more
Can I take a photo of a bottle or wine list?
expand_more
Can it help with a tasting or dinner party?
expand_more
Do I need wine knowledge before I start?
expand_more
Will Wine-ish make wine easier to understand?
expand_more
Can Wine-ish help me explore wine regions, even if I travel often?
expand_more
Can I save and revisit my wine memories?
expand_more
Can Wine-ish help me create wine content?
expand_more
Make your next wine choice with confidence

Your next great wine moment starts here.

Get real-life wine guidance, build your knowledge, and enjoy wine more fully—on your terms.

5% of every Wine-ish subscription supports organizations advancing clean water, sanitation, and environmental justice in underserved communities.