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Your first step toward building a business you truly loveYour first step toward building a business you truly love
Start your personalized plan

Your first step toward building a business you truly love

A guided path for thoughtful consultants, service providers, and independent experts who want to clarify their offer and attract their first clients.
A guided path for thoughtful consultants, service providers, and independent experts who want to clarify their offer and attract their first clients.
  • Follow an 11-step path from brainstorming your idea to getting your first client
  • Clarify your offer, build your presence, and practice sharing your expertise online
  • Create warm opportunities without pushy sales tactics by "selling softly"––my favorite tactic.
Tanya Moushi
Created byTanya Moushi
3X Entrepreneur, Featured Squarespace Expert, and Author of Love is the Business Plan helping service providers and experts clarify their work for over a decade.
Background
Hero image

Your coach

Your offer concept is heartfelt, but your positioning statement is still a bit unclear. Try rewriting it in one sentence that a stranger could easily understand.

Today's Session

8 min • Craft Your Offer

Continue session
Start your personalized plan
What you’ll build

A clear, confident path towards building a business you love

Business With Heart helps you clarify who you want to help, develop an offering that's easy to explain, and builds your confidence to get warm clients.

Feature image

Nice job!

You crushed your goal of clarifying your unique offer positioning this week.

lightbulb

Clarify who you help

Define your audience, the problem they come to you for, and the value add that makes your work memorable.

favorite

Shape a client-ready offer

Turn your expertise into a practical, human-centered service offer people can understand, trust, and say yes to.

launch

Move toward your first client

Create a simple presence, share your thinking, cultivate warm opportunities, and make a clear invitation toward your first client.

The only app you need

A Heart-Forward Business coach. In your pocket.

This app guides thoughtful entrepreneurs, creators, and experts through every step of turning an idea into a clear, trustworthy offer. Each week, you'll move through clarifying your positioning, shaping your offer, building a simple online presence, and learning how to share your thinking authentically. The app adapts to your progress, provides real-time feedback, and personalizes each step to your goals—helping you cultivate warm opportunities and land your first client or customer. It's everything you need to launch with heart and confidence.

Your first step toward building a business you truly loveYour first step toward building a business you truly love
Start your personalized plan

Your first step toward building a business you truly love

A guided path for thoughtful consultants, service providers, and independent experts who want to clarify their offer and attract their first clients.
A guided path for thoughtful consultants, service providers, and independent experts who want to clarify their offer and attract their first clients.
  • Follow an 11-step path from brainstorming your idea to getting your first client
  • Clarify your offer, build your presence, and practice sharing your expertise online
  • Create warm opportunities without pushy sales tactics by "selling softly"––my favorite tactic.
Tanya Moushi
Created byTanya Moushi
3X Entrepreneur, Featured Squarespace Expert, and Author of Love is the Business Plan helping service providers and experts clarify their work for over a decade.
Background
Hero image

Your coach

Your offer concept is heartfelt, but your positioning statement is still a bit unclear. Try rewriting it in one sentence that a stranger could easily understand.

Today's Session

8 min • Craft Your Offer

Continue session
Start your personalized plan
What you’ll build

A clear, confident path towards building a business you love

Business With Heart helps you clarify who you want to help, develop an offering that's easy to explain, and builds your confidence to get warm clients.

Feature image

Nice job!

You crushed your goal of clarifying your unique offer positioning this week.

lightbulb

Clarify who you help

Define your audience, the problem they come to you for, and the value add that makes your work memorable.

favorite

Shape a client-ready offer

Turn your expertise into a practical, human-centered service offer people can understand, trust, and say yes to.

launch

Move toward your first client

Create a simple presence, share your thinking, cultivate warm opportunities, and make a clear invitation toward your first client.

The only app you need

A Heart-Forward Business coach. In your pocket.

This app guides thoughtful entrepreneurs, creators, and experts through every step of turning an idea into a clear, trustworthy offer. Each week, you'll move through clarifying your positioning, shaping your offer, building a simple online presence, and learning how to share your thinking authentically. The app adapts to your progress, provides real-time feedback, and personalizes each step to your goals—helping you cultivate warm opportunities and land your first client or customer. It's everything you need to launch with heart and confidence.

Feature showcase

Vision & Values

Audience Clarity

Today's Session

8 min • Craft Your Offer

Start session

Share Your Story

Including everything you need to succeed:

lightbulb

Idea clarity exercises to uncover what makes your offer unique

keyboard_arrow_down

Work through guided prompts to clarify your vision, values, and the heart of your service-based business.

flag

No Client to New Client path for steady, grounded progress

keyboard_arrow_down

Follow an 11-step guided journey from fuzzy service idea to offer, presence, warm opportunities, and invitation.

design_services

Client-ready service offer tools to shape work people understand and trust

keyboard_arrow_down

Craft a clear, human-centered service offer that becomes one part of a larger path toward a real client.

web

Simple website planner for a credible online presence

keyboard_arrow_down

Build a clear, inviting web presence with guided content prompts and structure recommendations.

edit_note

Content prompts to share your thinking and build trust

keyboard_arrow_down

Get writing prompts and frameworks to express your expertise and connect with your audience.

emoji_people

Warm invitation scripts for authentic, non-pushy connection

keyboard_arrow_down

Use scripts and strategies to start conversations, ask for feedback, and invite the right people to work with you.

insights

Progress tracking to celebrate milestones and stay motivated

keyboard_arrow_down

Visualize your journey, track completed steps, and see your growth as you move toward launch.

feedback

Real-time feedback on your messaging and offer clarity

keyboard_arrow_down

Receive instant, actionable suggestions to refine your positioning, website, and outreach materials.

check_circle

Launch checklist to land your first client or customer

keyboard_arrow_down

Follow a practical, heart-centered checklist to confidently launch and welcome your first sale.

Created by Tanya Moushi

"I want to help you close the gap between your capability and confidence"

Tanya Moushi

Tanya Moushi

3X Entrepreneur, Featured Squarespace Expert, and Author of Love is the Business Plan helping service providers and experts clarify their work for over a decade.

Business With Heart is built on a simple belief: your expertise may work through the mind, but trust is built through the heart. Over the past decade, I’ve worked with small businesses, nonprofits, founders, consultants, service providers, and experts who all shared a common struggle: translating their big, messy ideas into something clear, compelling, and truly sellable—without losing their soul in the process. This app brings that work into a practical 11-step path to help you clarify your service, share your thinking generously, create an online presence, cultivate warm opportunities, and invite your first client in a way that still feels like you.

Learn more about the app
Learn more about the app
Gratitude
Your Coach, Tanya Moushi Profile shot IMG_2105
Kit Studios, Ready to Work
tanya-explain-expression
Tanya Moushi Kit Studios

Follow Tanya's proven process for getting clients you love

Clarify your unique positioning
Shape a service offer people understand
Build a simple online presence
Share your thinking with confidence
Cultivate warm, genuine opportunities
Explain what you do and why it matters
Create a practical digital foundation
Attract your first client
Communicate your value without pushy tactics
Gain clarity and confidence in your business with practice
AI-POWERED COACHING

Every single day in the app is 100% personalized to you.

Built with powerful AI, this app is unlike anything you've ever used before. Your entire experience will be designed just for you.

assignment

Daily Briefing: Clarify Your Why

Personalized Lesson • 12 min

Uncover the deeper motivation behind your business idea. This guided session helps you articulate your purpose, connect it to your audience’s needs, and lay the foundation for a heartfelt, trustworthy offer.

What to do
edit
Reflect on Your Motivation
3 min
chevron_right
group
Connect to Audience Needs
4 min
chevron_right
lightbulb
Craft Your Why Statement
5 min
chevron_right
How it works

A simple, guided path for getting started

It only takes a few minutes to get clarity on your unique offer, articulate your expertise and connect with your ideal clients.

Onboarding Quiz

What’s your top priority right now?

Clarify what makes my offer unique
Build a simple online presence
Find my first client or customer
Share my ideas with confidence
1

Complete the questionnaire

Share your service idea, goals, and experience so the app can tailor guidance to your consulting, creative, service, or expertise-based business.

Your Plan

Week 1

Clarify & Shape Your Offer

Define your vision & values
Pinpoint your audience
Craft your positioning statement
Outline your core offer
Week 2Upcoming

Build & Share Foundations

2

Get your personalized plan

Receive a clear roadmap designed to help you clarify your service offer, build trust, and move toward a real client path.

Today, July 27

6
V

Vision & Values

Reflection • 4 min

Audience Clarity

Activity • 5 min

Craft Your Offer

Session • 8 min

Share Your Story

Exercise • 6 min

3

Follow daily tasks to stay on track

Work through focused daily activities that guide you from service idea to offer with each day matched to your energy levels.

Your Progress

Path Progress

52.3 steps

as of Jul 21

AprilJuly

Offer Clarity & Confidence

85%

as of Jul 21

AprilJuly
4

Track progress & see real results

Track your clarity, client-building actions, and milestones as you refine, invite, and move closer to your first client.

It only takes 2 minutes to get started

starstarstarstarstar

See how Tanya Moushi guides her clients

Join hundreds of smart, capable people learning to build a business they love

Quote
Incredible! Tanya not only gives concise and sound advice but she truly listens to your challenges and goals. I truly feel that I have someone in my corner.
M
starstarstarstarstar
Mike Z.
VERIFIED CUSTOMER
Quote
Such a warm experience. I felt you really focused on deeply understanding my current situation and what I want to achieve and, with that in mind, you gave me really good next steps to take for me to be successful.
R
starstarstarstarstar
Ricardo N.
VERIFIED CUSTOMER
Quote
Tanya is extremely resourceful and obviously experienced in what she does. She's so personable, easy to talk to and immensely valuable!
M
starstarstarstarstar
Melissa L.
VERIFIED CUSTOMER
Quote
I felt across the screen a real, authentic, kind, heart-full person and I really do find that I trust so much better the ‘unplugged’ style of conveying skills online versus the highly polished, graphic sophisticated ’zappy’ approach! Your style works so well for me 🙏
H
starstarstarstarstar
Helen Z.
VERIFIED CUSTOMER
Quote
I loved your talk today. We too often forget about the human side of business and need to be reminded.
E
starstarstarstarstar
Emily S.
VERIFIED CUSTOMER
Quote
TANYA, YOUR ENTREPRENEURIAL SPIRIT IS INSPIRING AND YOUR PAVING THE WAY FOR OTHER SMALL BUSINESSES.

KEEP SHOWING ME WHAT TO DO!
J
starstarstarstarstar
Jim B.
VERIFIED CUSTOMER
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Begin your way

Take the next step toward your first client today

Get a personalized path to clarify your offer, share your thinking, and move toward your first client with confidence, generosity, and heart.

targetBusiness With Heart
6
V

Good evening!

Loading...

list_alt
No activities available for today.
Today
Plan
Progress
Coach
Quick Activity Update
more_horiz
What should I focus on today?
06:35 PM
Today, we'll focus on clarifying your core motivation and connecting it to the people you most want to help. This is essential for building an offer that feels authentic and attracts the right clients.
06:35 PM
I'm traveling and only have 5 minutes today. Can you update my activities?
06:36 PM
Absolutely! I'll streamline today's session so you can quickly reflect on your motivation and jot down a one-sentence 'why' statement. Even a few minutes of clarity will move you forward.
06:36 PM
targetBusiness With Heart
6
V

Good evening!

Loading...

list_alt
No activities available for today.
You're on a roll!
6 day streak
Today is July 27
check
check
check
check
check
check
S
M
T
W
T
F
S
infoWhat counts towards your streak?
checkReview a progress update
checkFinish a lesson
checkComplete an activity or session
checkTrack a measurement
Today
Plan
Progress
Coach

Your Plan

calendar_month
No plan data available for this app.
Today
Plan
Progress
Coach

Your Progress

Today
Plan
Progress
Coach

Including everything you need to succeed:

lightbulb

Idea clarity exercises to uncover what makes your offer unique

keyboard_arrow_down

Work through guided prompts to clarify your vision, values, and the heart of your service-based business.

flag

No Client to New Client path for steady, grounded progress

keyboard_arrow_down

Follow an 11-step guided journey from fuzzy service idea to offer, presence, warm opportunities, and invitation.

design_services

Client-ready service offer tools to shape work people understand and trust

keyboard_arrow_down

Craft a clear, human-centered service offer that becomes one part of a larger path toward a real client.

web

Simple website planner for a credible online presence

keyboard_arrow_down

Build a clear, inviting web presence with guided content prompts and structure recommendations.

edit_note

Content prompts to share your thinking and build trust

keyboard_arrow_down

Get writing prompts and frameworks to express your expertise and connect with your audience.

emoji_people

Warm invitation scripts for authentic, non-pushy connection

keyboard_arrow_down

Use scripts and strategies to start conversations, ask for feedback, and invite the right people to work with you.

insights

Progress tracking to celebrate milestones and stay motivated

keyboard_arrow_down

Visualize your journey, track completed steps, and see your growth as you move toward launch.

feedback

Real-time feedback on your messaging and offer clarity

keyboard_arrow_down

Receive instant, actionable suggestions to refine your positioning, website, and outreach materials.

check_circle

Launch checklist to land your first client or customer

keyboard_arrow_down

Follow a practical, heart-centered checklist to confidently launch and welcome your first sale.

Created by Tanya Moushi

"I want to help you close the gap between your capability and confidence"

Tanya Moushi

Tanya Moushi

3X Entrepreneur, Featured Squarespace Expert, and Author of Love is the Business Plan helping service providers and experts clarify their work for over a decade.

Business With Heart is built on a simple belief: your expertise may work through the mind, but trust is built through the heart. Over the past decade, I’ve worked with small businesses, nonprofits, founders, consultants, service providers, and experts who all shared a common struggle: translating their big, messy ideas into something clear, compelling, and truly sellable—without losing their soul in the process. This app brings that work into a practical 11-step path to help you clarify your service, share your thinking generously, create an online presence, cultivate warm opportunities, and invite your first client in a way that still feels like you.

Learn more about the app
Learn more about the app
Gratitude
Your Coach, Tanya Moushi Profile shot IMG_2105
Kit Studios, Ready to Work
tanya-explain-expression
Tanya Moushi Kit Studios

Follow Tanya's proven process for getting clients you love

Clarify your unique positioning
Shape a service offer people understand
Build a simple online presence
Share your thinking with confidence
Cultivate warm, genuine opportunities
Explain what you do and why it matters
Create a practical digital foundation
Attract your first client
Communicate your value without pushy tactics
Gain clarity and confidence in your business with practice
AI-POWERED COACHING

Every single day in the app is 100% personalized to you.

Built with powerful AI, this app is unlike anything you've ever used before. Your entire experience will be designed just for you.

assignment

Daily Briefing: Clarify Your Why

Personalized Lesson • 12 min

Uncover the deeper motivation behind your business idea. This guided session helps you articulate your purpose, connect it to your audience’s needs, and lay the foundation for a heartfelt, trustworthy offer.

What to do
edit
Reflect on Your Motivation
3 min
chevron_right
group
Connect to Audience Needs
4 min
chevron_right
lightbulb
Craft Your Why Statement
5 min
chevron_right
How it works

A simple, guided path for getting started

It only takes a few minutes to get clarity on your unique offer, articulate your expertise and connect with your ideal clients.

Onboarding Quiz

What’s your top priority right now?

Clarify what makes my offer unique
Build a simple online presence
Find my first client or customer
Share my ideas with confidence
1

Complete the questionnaire

Share your service idea, goals, and experience so the app can tailor guidance to your consulting, creative, service, or expertise-based business.

Your Plan

Week 1

Clarify & Shape Your Offer

Define your vision & values
Pinpoint your audience
Craft your positioning statement
Outline your core offer
Week 2Upcoming

Build & Share Foundations

2

Get your personalized plan

Receive a clear roadmap designed to help you clarify your service offer, build trust, and move toward a real client path.

Today, July 27

6
V

Vision & Values

Reflection • 4 min

Audience Clarity

Activity • 5 min

Craft Your Offer

Session • 8 min

Share Your Story

Exercise • 6 min

3

Follow daily tasks to stay on track

Work through focused daily activities that guide you from service idea to offer with each day matched to your energy levels.

Your Progress

Path Progress

52.3 steps

as of Jul 21

AprilJuly

Offer Clarity & Confidence

85%

as of Jul 21

AprilJuly
4

Track progress & see real results

Track your clarity, client-building actions, and milestones as you refine, invite, and move closer to your first client.

It only takes 2 minutes to get started

starstarstarstarstar

See how Tanya Moushi guides her clients

Join hundreds of smart, capable people learning to build a business they love

Quote
Incredible! Tanya not only gives concise and sound advice but she truly listens to your challenges and goals. I truly feel that I have someone in my corner.
M
starstarstarstarstar
Mike Z.
VERIFIED CUSTOMER
Quote
Such a warm experience. I felt you really focused on deeply understanding my current situation and what I want to achieve and, with that in mind, you gave me really good next steps to take for me to be successful.
R
starstarstarstarstar
Ricardo N.
VERIFIED CUSTOMER
Quote
Tanya is extremely resourceful and obviously experienced in what she does. She's so personable, easy to talk to and immensely valuable!
M
starstarstarstarstar
Melissa L.
VERIFIED CUSTOMER
Quote
I felt across the screen a real, authentic, kind, heart-full person and I really do find that I trust so much better the ‘unplugged’ style of conveying skills online versus the highly polished, graphic sophisticated ’zappy’ approach! Your style works so well for me 🙏
H
starstarstarstarstar
Helen Z.
VERIFIED CUSTOMER
Quote
I loved your talk today. We too often forget about the human side of business and need to be reminded.
E
starstarstarstarstar
Emily S.
VERIFIED CUSTOMER
Quote
TANYA, YOUR ENTREPRENEURIAL SPIRIT IS INSPIRING AND YOUR PAVING THE WAY FOR OTHER SMALL BUSINESSES.

KEEP SHOWING ME WHAT TO DO!
J
starstarstarstarstar
Jim B.
VERIFIED CUSTOMER
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Begin your way

Take the next step toward your first client today

Get a personalized path to clarify your offer, share your thinking, and move toward your first client with confidence, generosity, and heart.