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Solve the empty ache of success without meaning. Solve the empty ache of success without meaning. 
Start your 15-week Ikigai journey 

Solve the empty ache of success without meaning. 

Success is common. Meaning is rare. You were meant for both.
Success is common. Meaning is rare. You were meant for both.
  • See where your success is out of alignment—and why success isn’t landing
  • Reconnect what you love, what you’re great at, and what matters now
  • Turn your Ikigai into a clear, confident next step
Tim Tamashiro
Created byTim Tamashiro
Author of "How to Ikigai," TEDx Speaker helping thousands find purpose and fulfillment in their careers and lives
Background
Hero image

Today's Exercise

8 min • Ikigai Mapping

Continue exercise
Start your 15-week Ikigai journey 
THE NEXT STAGE

The longer you stay out of alignment, the harder it is to change.

If you're 30–55, you're likely in what I call the Messy Middle.
You did everything right.
Built the career. Created stability. Raised kids. Helped your ageing parents.
From the outside… it works.
But something doesn’t land the way you thought it would.
So the question shows up: “Why doesn’t this feel the way it should?”
This isn’t burnout or failure.
It’s misalignment.
What used to drive you… doesn’t fit anymore.
What matters now… isn’t fully reflected in your life.
There’s a name for this:
Ikigai.
The alignment between what you love, what you’re great at, what matters, and how you’re rewarded.
Most people think it's optional.
But without it…
Life can look successful and still feel incomplete.
That’s the Messy Middle.
And it’s when your purpose strategy changes everything.

Feature image

Nice job!

You crushed your goal of completing 7 meaning-focused reflections this week.

self_improvement

The work starts to mean something again.

You stop chasing goals just to feel something.
You understand what actually matters now.

psychology_alt

You stop second-guessing your direction.

No more bouncing between options.
You know where to put your energy—and why.

insights

You’re not just achieving things. You care again.

You’re not just checking boxes anymore.
What you’re doing starts to feel like it matters again.

The only app you need

The world's #1 ikigai coach.    In your pocket.

This app guides you to discover deeper meaning and fulfillment in the messy middle of your career/life, drawing on proven Ikigai principles. Each week, you'll complete guided reflections, purpose-driven exercises, and actionable challenges — helping you clarify your values, strengths, and direction. The app adapts to your journey, offering personalized insights, progress tracking, and real-time feedback to fit your unique goals and schedule. It's everything you need to create a more meaningful career in one place.

Solve the empty ache of success without meaning. Solve the empty ache of success without meaning. 
Start your 15-week Ikigai journey 

Solve the empty ache of success without meaning. 

Success is common. Meaning is rare. You were meant for both.
Success is common. Meaning is rare. You were meant for both.
  • See where your success is out of alignment—and why success isn’t landing
  • Reconnect what you love, what you’re great at, and what matters now
  • Turn your Ikigai into a clear, confident next step
Tim Tamashiro
Created byTim Tamashiro
Author of "How to Ikigai," TEDx Speaker helping thousands find purpose and fulfillment in their careers and lives
Background
Hero image

Today's Exercise

8 min • Ikigai Mapping

Continue exercise
Start your 15-week Ikigai journey 
THE NEXT STAGE

The longer you stay out of alignment, the harder it is to change.

If you're 30–55, you're likely in what I call the Messy Middle.
You did everything right.
Built the career. Created stability. Raised kids. Helped your ageing parents.
From the outside… it works.
But something doesn’t land the way you thought it would.
So the question shows up: “Why doesn’t this feel the way it should?”
This isn’t burnout or failure.
It’s misalignment.
What used to drive you… doesn’t fit anymore.
What matters now… isn’t fully reflected in your life.
There’s a name for this:
Ikigai.
The alignment between what you love, what you’re great at, what matters, and how you’re rewarded.
Most people think it's optional.
But without it…
Life can look successful and still feel incomplete.
That’s the Messy Middle.
And it’s when your purpose strategy changes everything.

Feature image

Nice job!

You crushed your goal of completing 7 meaning-focused reflections this week.

self_improvement

The work starts to mean something again.

You stop chasing goals just to feel something.
You understand what actually matters now.

psychology_alt

You stop second-guessing your direction.

No more bouncing between options.
You know where to put your energy—and why.

insights

You’re not just achieving things. You care again.

You’re not just checking boxes anymore.
What you’re doing starts to feel like it matters again.

The only app you need

The world's #1 ikigai coach.    In your pocket.

This app guides you to discover deeper meaning and fulfillment in the messy middle of your career/life, drawing on proven Ikigai principles. Each week, you'll complete guided reflections, purpose-driven exercises, and actionable challenges — helping you clarify your values, strengths, and direction. The app adapts to your journey, offering personalized insights, progress tracking, and real-time feedback to fit your unique goals and schedule. It's everything you need to create a more meaningful career in one place.

Feature showcase

Morning Intention

Values Check-In

Today's Exercise

8 min • Ikigai Mapping

Start exercise

Evening Journal

Including everything you need to succeed:

self_improvement

Guided self-discovery exercises to clarify your values and strengths

keyboard_arrow_down

Unlock your core motivations and unique talents through structured, reflective activities each week.

psychology

Personalized purpose roadmap tailored to your career and life goals

keyboard_arrow_down

Receive a step-by-step plan that adapts to your aspirations, schedule, and evolving sense of purpose.

insights

Weekly insights and lessons inspired by Ikigai principles

keyboard_arrow_down

Explore exclusive lessons that connect ancient wisdom to modern career fulfillment and personal growth.

check_circle

Actionable challenges to put meaning into practice

keyboard_arrow_down

Apply new insights with practical, real-world challenges designed to deepen your sense of purpose.

bar_chart

Progress tracking to visualize your growth and milestones

keyboard_arrow_down

See your journey unfold with clear progress markers and celebrate each step toward greater fulfillment.

feedback

Real-time feedback to guide your self-discovery process

keyboard_arrow_down

Get instant, personalized feedback on your reflections and exercises to keep you moving forward.

calendar_today

Flexible scheduling to fit your busy professional life

keyboard_arrow_down

Set your own pace and integrate meaningful work into your daily or weekly routine with ease.

star

Milestone celebrations to recognize your breakthroughs

keyboard_arrow_down

Mark key achievements and reflect on your progress as you build a more meaningful career.

quiz

Self-assessment quizzes to deepen your self-understanding

keyboard_arrow_down

Regular quizzes help you measure growth, clarify insights, and refine your personal purpose journey.

Created by Tim Tamashiro

I Didn’t Build This App for Beginners. I Built It for People Who’ve Already Done Well… But Feel Off.

Tim Tamashiro

Tim Tamashiro

Author of "How to Ikigai," TEDx Speaker helping thousands find purpose and fulfillment in their careers and lives

For much of my life, I was driven by achievement—climbing the ladder, chasing goals, and measuring success by external standards. But even as I reached new heights in my career, I often felt something was missing: a deeper sense of meaning and fulfillment. That search led me to the Japanese concept of ikigai, which completely transformed my perspective on work and life.

As the author of "How to Ikigai," I've spent years studying, teaching, and sharing these principles with people from all walks of life. I've seen firsthand how powerful it can be when successful professionals reconnect with their sense of purpose and align their work with what truly matters to them.

This app is the culmination of my journey and my passion for helping others. I created it because I know how easy it is to lose sight of meaning in the pursuit of success—and how life-changing it can be to rediscover it. The app is designed to guide you step by step, using proven frameworks and reflective exercises that have helped thousands of people worldwide.

My hope is that this app becomes a trusted companion on your journey to greater self-understanding, fulfillment, and joy in your career. You deserve to find meaning in your work, and I'm honored to help you along the way.

Follow Tim's proven process & find deeper meaning in your career

Clarify your personal values and passions
Identify what truly motivates you at work
Reconnect with your sense of purpose
Apply ikigai principles to your daily routine
Overcome feelings of emptiness or burnout
Set meaningful goals aligned with your values
Develop greater self-awareness and reflection
Build habits that foster long-term fulfillment
Navigate career transitions with confidence
Join a supportive community of like-minded professionals
AI-POWERED COACHING

Every single day in the app is 100% personalized to you.

Built with powerful AI, this app is unlike anything you've ever used before. Your entire experience will be designed just for you.

spa

Discover Your Ikigai Drivers

Personalized Reflection • 12 min

Uncover the deeper motivations behind your career with a guided reflection session. This activity uses your recent experiences and values to help you identify what brings you meaning at work, adapting prompts to your unique journey.

What to do
wb_sunny
Centering Breath
1 min
chevron_right
assignment
Meaningful Moments Review
4 min
chevron_right
analytics
Ikigai Drivers Exploration
5 min
chevron_right
check_circle
Personal Commitment
2 min
chevron_right
How it works

Find alignment in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What do you hope to gain from this app?

Clarify my sense of purpose at work
Feel more fulfilled in my career
Align my values with my daily work
Discover new sources of meaning
1

Complete the onboarding quiz

Share your career journey, values, and aspirations so the app can personalize your experience and uncover what truly matters to you.

Your Plan

Week 1

Foundations of Meaning

Identify Core Values
Reflect on Career Milestones
Explore Personal Strengths
Daily Intention Setting
Week 2Upcoming

Deepening Purpose

2

Get your personalized plan

Receive a clear, step-by-step plan designed to help you discover deeper meaning and fulfillment in your professional life.

Today, May 25

6
V

Morning Intention

Activity • 3 min

Values Check-In

Reflection • 4 min

Ikigai Mapping Practice

Exercise • 8 min

Evening Journal

Journal • 5 min

3

Follow daily tasks to stay on track

Engage in daily reflections, guided exercises, and actionable prompts that help you connect your work to your sense of purpose.

Your Progress

Meaningful Days Logged

18 total

+3 in the last week

FebruaryMay

Reflection Minutes

145 min

+22 in the last week

FebruaryMay
4

Track progress & see real results

Monitor your growth as you gain clarity, insight, and a renewed sense of meaning in your career journey.

It only takes 2 minutes to get started

starstarstarstarstar

See how Tim Tamashiro has changed lives around the world

Join millions of people achieving their goals on Studio

Quote
Wow...I got Ikigoosebumps! Such and interesting and unique class. Magnificent, loved it! Thank you Tim!
A
starstarstarstarstar
Abi E.
VERIFIED CUSTOMER
Quote
This is 1000% what I needed today, right now at this moment in my life. Thank you! <3
S
starstarstarstarstar
Stavroula T.
VERIFIED CUSTOMER
Quote
Amazing. Really powerful and motivating. THANK YOU, Tim.
C
starstarstarstarstar
Clara Mateo
VERIFIED CUSTOMER
Quote
This was a real DELIGHT! I recommend it to anyone. I very appreciate the structure, easy to follow instructions and very engaging style of teaching. It helped me to find clarity in answering questions I have been asking myself for many years: meaning of my professional path, personal and creative identity and beyond. I find it amazing! Thank you, Tim.
L
starstarstarstarstar
Lena Venturo
VERIFIED CUSTOMER
Quote
This profound class counters the value system that it's only one linear, unchangeable framework. There is a sustaining model that nourishes both sides.
M
starstarstarstarstar
Mz. Phamz
VERIFIED CUSTOMER
Quote
I loved this! The teacher is very engaging. I also loved the examples.
A
starstarstarstarstar
Aistė Chacko
VERIFIED CUSTOMER
Quote
Tim has the personality to deliver a course that is both easily understandable and inspiring.
A
starstarstarstarstar
Andrea Campbell
VERIFIED CUSTOMER
Quote
Excellent! It has made me smile a lot! I specifically love the way Tim talks and how he builds up the lessons. Highly recommend this course to everyone!
V
starstarstarstarstar
Valentina Tóth
VERIFIED CUSTOMER
Quote
Very, very good! I have spent way more money and time on “self actualization” books for purpose but feel this video series explained the concept so well. I loved that I left with an ikigai statement! Wow so simple yet so profound!!!
L
starstarstarstarstar
Lisa V.
VERIFIED CUSTOMER
Quote
Great, this really worked for me. It brought clarity and direction whereas before I was mostly going round in circles. Thank you so much to Tim Tamashiro.
A
starstarstarstarstar
Anne D.
VERIFIED CUSTOMER
Quote
Fantastic teacher with an inviting personality that makes it fun. Highly recommend.
T
starstarstarstarstar
Todd Al
VERIFIED CUSTOMER
Quote
Wonderful, and such a lovely human being presenting it. Im terrible at following instructions, but im certainly going away from this course with food for thought. Thank you, it was a pleasure spending virtual time with you.
M
starstarstarstarstar
Michaels Photographique
VERIFIED CUSTOMER
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Today's the day

Start discovering deeper meaning and fulfillment in your career

You’re only minutes away from getting your personalized career meaning plan. Start achieving your purpose-driven goals today alongside Tim Tamashiro.

targetIkigai Alignment
6
V

Good evening!

Loading...

list_alt
No activities available for today.
Today
Plan
Progress
Coach
Quick Activity Update
more_horiz
What should I focus on today?
10:32 PM
Today, we'll focus on identifying the moments at work that spark your energy and sense of purpose. Noticing these patterns is essential for building a more meaningful and fulfilling career.
10:32 PM
I'm traveling and only have 5 minutes today. Can you update my activities?
10:33 PM
Absolutely! I'll adjust today's reflection to a quick gratitude check-in and a single prompt about what energized you this week. Even small moments of awareness help you stay connected to your purpose.
10:33 PM
targetIkigai Alignment
6
V

Good evening!

Loading...

list_alt
No activities available for today.
You're on a roll!
6 day streak
Today is May 25
check
check
check
check
check
check
S
M
T
W
T
F
S
infoWhat counts towards your streak?
checkReview a progress update
checkFinish a lesson
checkComplete an activity or session
checkTrack a measurement
Today
Plan
Progress
Coach

Your Plan

calendar_month
No plan data available for this app.
Today
Plan
Progress
Coach

Your Progress

monitoring
No measurements configured for this app yet.
Today
Plan
Progress
Coach

Including everything you need to succeed:

self_improvement

Guided self-discovery exercises to clarify your values and strengths

keyboard_arrow_down

Unlock your core motivations and unique talents through structured, reflective activities each week.

psychology

Personalized purpose roadmap tailored to your career and life goals

keyboard_arrow_down

Receive a step-by-step plan that adapts to your aspirations, schedule, and evolving sense of purpose.

insights

Weekly insights and lessons inspired by Ikigai principles

keyboard_arrow_down

Explore exclusive lessons that connect ancient wisdom to modern career fulfillment and personal growth.

check_circle

Actionable challenges to put meaning into practice

keyboard_arrow_down

Apply new insights with practical, real-world challenges designed to deepen your sense of purpose.

bar_chart

Progress tracking to visualize your growth and milestones

keyboard_arrow_down

See your journey unfold with clear progress markers and celebrate each step toward greater fulfillment.

feedback

Real-time feedback to guide your self-discovery process

keyboard_arrow_down

Get instant, personalized feedback on your reflections and exercises to keep you moving forward.

calendar_today

Flexible scheduling to fit your busy professional life

keyboard_arrow_down

Set your own pace and integrate meaningful work into your daily or weekly routine with ease.

star

Milestone celebrations to recognize your breakthroughs

keyboard_arrow_down

Mark key achievements and reflect on your progress as you build a more meaningful career.

quiz

Self-assessment quizzes to deepen your self-understanding

keyboard_arrow_down

Regular quizzes help you measure growth, clarify insights, and refine your personal purpose journey.

Created by Tim Tamashiro

I Didn’t Build This App for Beginners. I Built It for People Who’ve Already Done Well… But Feel Off.

Tim Tamashiro

Tim Tamashiro

Author of "How to Ikigai," TEDx Speaker helping thousands find purpose and fulfillment in their careers and lives

For much of my life, I was driven by achievement—climbing the ladder, chasing goals, and measuring success by external standards. But even as I reached new heights in my career, I often felt something was missing: a deeper sense of meaning and fulfillment. That search led me to the Japanese concept of ikigai, which completely transformed my perspective on work and life.

As the author of "How to Ikigai," I've spent years studying, teaching, and sharing these principles with people from all walks of life. I've seen firsthand how powerful it can be when successful professionals reconnect with their sense of purpose and align their work with what truly matters to them.

This app is the culmination of my journey and my passion for helping others. I created it because I know how easy it is to lose sight of meaning in the pursuit of success—and how life-changing it can be to rediscover it. The app is designed to guide you step by step, using proven frameworks and reflective exercises that have helped thousands of people worldwide.

My hope is that this app becomes a trusted companion on your journey to greater self-understanding, fulfillment, and joy in your career. You deserve to find meaning in your work, and I'm honored to help you along the way.

Follow Tim's proven process & find deeper meaning in your career

Clarify your personal values and passions
Identify what truly motivates you at work
Reconnect with your sense of purpose
Apply ikigai principles to your daily routine
Overcome feelings of emptiness or burnout
Set meaningful goals aligned with your values
Develop greater self-awareness and reflection
Build habits that foster long-term fulfillment
Navigate career transitions with confidence
Join a supportive community of like-minded professionals
AI-POWERED COACHING

Every single day in the app is 100% personalized to you.

Built with powerful AI, this app is unlike anything you've ever used before. Your entire experience will be designed just for you.

spa

Discover Your Ikigai Drivers

Personalized Reflection • 12 min

Uncover the deeper motivations behind your career with a guided reflection session. This activity uses your recent experiences and values to help you identify what brings you meaning at work, adapting prompts to your unique journey.

What to do
wb_sunny
Centering Breath
1 min
chevron_right
assignment
Meaningful Moments Review
4 min
chevron_right
analytics
Ikigai Drivers Exploration
5 min
chevron_right
check_circle
Personal Commitment
2 min
chevron_right
How it works

Find alignment in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What do you hope to gain from this app?

Clarify my sense of purpose at work
Feel more fulfilled in my career
Align my values with my daily work
Discover new sources of meaning
1

Complete the onboarding quiz

Share your career journey, values, and aspirations so the app can personalize your experience and uncover what truly matters to you.

Your Plan

Week 1

Foundations of Meaning

Identify Core Values
Reflect on Career Milestones
Explore Personal Strengths
Daily Intention Setting
Week 2Upcoming

Deepening Purpose

2

Get your personalized plan

Receive a clear, step-by-step plan designed to help you discover deeper meaning and fulfillment in your professional life.

Today, May 25

6
V

Morning Intention

Activity • 3 min

Values Check-In

Reflection • 4 min

Ikigai Mapping Practice

Exercise • 8 min

Evening Journal

Journal • 5 min

3

Follow daily tasks to stay on track

Engage in daily reflections, guided exercises, and actionable prompts that help you connect your work to your sense of purpose.

Your Progress

Meaningful Days Logged

18 total

+3 in the last week

FebruaryMay

Reflection Minutes

145 min

+22 in the last week

FebruaryMay
4

Track progress & see real results

Monitor your growth as you gain clarity, insight, and a renewed sense of meaning in your career journey.

It only takes 2 minutes to get started

starstarstarstarstar

See how Tim Tamashiro has changed lives around the world

Join millions of people achieving their goals on Studio

Quote
Wow...I got Ikigoosebumps! Such and interesting and unique class. Magnificent, loved it! Thank you Tim!
A
starstarstarstarstar
Abi E.
VERIFIED CUSTOMER
Quote
This is 1000% what I needed today, right now at this moment in my life. Thank you! <3
S
starstarstarstarstar
Stavroula T.
VERIFIED CUSTOMER
Quote
Amazing. Really powerful and motivating. THANK YOU, Tim.
C
starstarstarstarstar
Clara Mateo
VERIFIED CUSTOMER
Quote
This was a real DELIGHT! I recommend it to anyone. I very appreciate the structure, easy to follow instructions and very engaging style of teaching. It helped me to find clarity in answering questions I have been asking myself for many years: meaning of my professional path, personal and creative identity and beyond. I find it amazing! Thank you, Tim.
L
starstarstarstarstar
Lena Venturo
VERIFIED CUSTOMER
Quote
This profound class counters the value system that it's only one linear, unchangeable framework. There is a sustaining model that nourishes both sides.
M
starstarstarstarstar
Mz. Phamz
VERIFIED CUSTOMER
Quote
I loved this! The teacher is very engaging. I also loved the examples.
A
starstarstarstarstar
Aistė Chacko
VERIFIED CUSTOMER
Quote
Tim has the personality to deliver a course that is both easily understandable and inspiring.
A
starstarstarstarstar
Andrea Campbell
VERIFIED CUSTOMER
Quote
Excellent! It has made me smile a lot! I specifically love the way Tim talks and how he builds up the lessons. Highly recommend this course to everyone!
V
starstarstarstarstar
Valentina Tóth
VERIFIED CUSTOMER
Quote
Very, very good! I have spent way more money and time on “self actualization” books for purpose but feel this video series explained the concept so well. I loved that I left with an ikigai statement! Wow so simple yet so profound!!!
L
starstarstarstarstar
Lisa V.
VERIFIED CUSTOMER
Quote
Great, this really worked for me. It brought clarity and direction whereas before I was mostly going round in circles. Thank you so much to Tim Tamashiro.
A
starstarstarstarstar
Anne D.
VERIFIED CUSTOMER
Quote
Fantastic teacher with an inviting personality that makes it fun. Highly recommend.
T
starstarstarstarstar
Todd Al
VERIFIED CUSTOMER
Quote
Wonderful, and such a lovely human being presenting it. Im terrible at following instructions, but im certainly going away from this course with food for thought. Thank you, it was a pleasure spending virtual time with you.
M
starstarstarstarstar
Michaels Photographique
VERIFIED CUSTOMER
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Today's the day

Start discovering deeper meaning and fulfillment in your career

You’re only minutes away from getting your personalized career meaning plan. Start achieving your purpose-driven goals today alongside Tim Tamashiro.