fb-trigger
Create Custom Music For Ads With ConfidenceCreate Custom Music For Ads With Confidence
Take the quiz to get your personalized plan

Create Custom Music For Ads With Confidence

Kenneth Lovell 's Official Coaching App
Kenneth Lovell 's Official Coaching App
  • Master the full process from creative brief to broadcast-ready track
  • Unlock proven techniques for captivating sound design and scoring
  • Get personalized feedback and AI-powered coaching on your projects
Kenneth Lovell
Created byKenneth Lovell
Acclaimed producer, Composer, Sound Designer and multi-instrumentalist. Has worked with artists like The Weeknd, Katy Perry and brands like AFLAC, Fedex and Home Depot.
Background
Hero image

Today's Session

12 min • Scoring to Picture

Continue session

Your coach

Your transitions between music and sound design are creative, but your mixes sometimes overpower the dialogue. Try lowering your music bus by 2dB and rebalancing the voiceover for clarity.

Take the quiz to get your personalized plan
Achieve your goals

Score unforgettable music for every ad

With this app as your creative partner, master the complete process of composing, sound designing, and delivering broadcast-ready music for commercials. Learn how to interpret briefs, craft emotional soundscapes, and confidently produce tracks that brands love. Unlock the skills to break into sync licensing and elevate your music career.

Feature image

Nice job!

You crushed your goal of delivering 3 custom commercial soundtracks this month.

music_note

Master the sync process

Gain step-by-step guidance on composing, sound designing, and mixing music for ads—so you can deliver professional results every time.

lightbulb

Unlock creative techniques

Learn proven methods like 'Harmonic Surprise' and emotional scoring to make your tracks stand out and captivate audiences.

feedback

Get instant, personalized feedback

Receive AI-powered coaching and actionable insights on your work, helping you improve faster and land more sync opportunities.

The only app you need

The world's #1 sync music coach. In your pocket.

This app guides you through the complete process of composing, sound designing, and delivering music for TV commercials. Each week, you'll tackle hands-on scoring challenges, step-by-step lessons, and real-world briefs—helping you master everything from reading a creative brief to mixing and mastering for broadcast. The app adapts to your skill level, provides instant feedback, and personalizes your learning path to fit your goals and schedule. It's your all-in-one toolkit for breaking into sync music and sound design.

Create Custom Music For Ads With ConfidenceCreate Custom Music For Ads With Confidence
Take the quiz to get your personalized plan

Create Custom Music For Ads With Confidence

Kenneth Lovell 's Official Coaching App
Kenneth Lovell 's Official Coaching App
  • Master the full process from creative brief to broadcast-ready track
  • Unlock proven techniques for captivating sound design and scoring
  • Get personalized feedback and AI-powered coaching on your projects
Kenneth Lovell
Created byKenneth Lovell
Acclaimed producer, Composer, Sound Designer and multi-instrumentalist. Has worked with artists like The Weeknd, Katy Perry and brands like AFLAC, Fedex and Home Depot.
Background
Hero image

Today's Session

12 min • Scoring to Picture

Continue session

Your coach

Your transitions between music and sound design are creative, but your mixes sometimes overpower the dialogue. Try lowering your music bus by 2dB and rebalancing the voiceover for clarity.

Take the quiz to get your personalized plan
Achieve your goals

Score unforgettable music for every ad

With this app as your creative partner, master the complete process of composing, sound designing, and delivering broadcast-ready music for commercials. Learn how to interpret briefs, craft emotional soundscapes, and confidently produce tracks that brands love. Unlock the skills to break into sync licensing and elevate your music career.

Feature image

Nice job!

You crushed your goal of delivering 3 custom commercial soundtracks this month.

music_note

Master the sync process

Gain step-by-step guidance on composing, sound designing, and mixing music for ads—so you can deliver professional results every time.

lightbulb

Unlock creative techniques

Learn proven methods like 'Harmonic Surprise' and emotional scoring to make your tracks stand out and captivate audiences.

feedback

Get instant, personalized feedback

Receive AI-powered coaching and actionable insights on your work, helping you improve faster and land more sync opportunities.

The only app you need

The world's #1 sync music coach. In your pocket.

This app guides you through the complete process of composing, sound designing, and delivering music for TV commercials. Each week, you'll tackle hands-on scoring challenges, step-by-step lessons, and real-world briefs—helping you master everything from reading a creative brief to mixing and mastering for broadcast. The app adapts to your skill level, provides instant feedback, and personalizes your learning path to fit your goals and schedule. It's your all-in-one toolkit for breaking into sync music and sound design.

Feature showcase

Creative Brief Review

Sound Palette Setup

Today's Session

12 min • Scoring to Picture

Start session

Mix & Master Check

Including everything you need to succeed:

music_note

Step-by-step scoring guides for real commercial projects

keyboard_arrow_down

Follow clear, actionable steps to compose, sound design, and deliver music for actual ad briefs.

assignment

Personalized learning path tailored to your experience and goals

keyboard_arrow_down

Get a curriculum that adapts to your skill level, interests, and schedule for maximum progress.

lightbulb

Pro techniques explained by a top industry composer

keyboard_arrow_down

Unlock insider methods for harmonic surprise, emotional scoring, and sound design from a proven expert.

quiz

Interactive quizzes to reinforce key concepts and skills

keyboard_arrow_down

Test your understanding after each lesson and lock in essential techniques for sync success.

feedback

Instant AI feedback on your music and sound design submissions

keyboard_arrow_down

Upload your work and receive actionable, personalized feedback to help you improve every time.

chat

24/7 coach chat for guidance and creative support

keyboard_arrow_down

Ask questions, get advice, or brainstorm ideas with your AI coach whenever inspiration strikes.

track_changes

Progress tracking to visualize your growth and achievements

keyboard_arrow_down

See your completed projects, skills mastered, and milestones reached as you level up your sync career.

settings

Mixing and mastering tools for broadcast-ready results

keyboard_arrow_down

Learn the full technical process to deliver polished, professional audio for any commercial project.

insights

Real-world briefs and challenges to build your portfolio

keyboard_arrow_down

Work on authentic assignments that mirror industry demands and help you stand out to clients.

Created by Kenneth Lovell

"My journey in music and sound design led me to create the app I always wished existed"

Kenneth Lovell

Kenneth Lovell

Acclaimed producer, Composer, Sound Designer and multi-instrumentalist. Has worked with artists like The Weeknd, Katy Perry and brands like AFLAC, Fedex and Home Depot.

From the very beginning of my career, I've been fascinated by the power of music and sound to shape emotion and tell stories—especially in the world of advertising. Over the years, I've had the privilege to work with some of the biggest names in music, like The Weeknd and Katy Perry, and to craft soundtracks for major brands including AFLAC, Fedex, and Home Depot. My work has taken me from composing for TV and radio ads to designing sound for global campaigns, and even earning a Clio for my collaboration with Travis Scott on 'Sicko Mode.'

But what truly drives me is the process: taking a creative brief, understanding a brand's vision, and transforming it into a sonic experience that resonates with millions. I've produced and composed across genres, from Nu Disco to Japanese Taiko, and my music has been heard on platforms from Netflix to MTV, and in countries around the world.

Despite all these experiences, I noticed there was no single, accessible resource that guided aspiring producers and composers through the entire process of scoring for commercials—from the first idea to the final broadcast-ready mix. That's why I built this app: to share my step-by-step approach, demystify the process, and empower you to break into the world of sync and commercial music with confidence.

My hope is that this app gives you the tools, insights, and inspiration you need to turn your musical skills into a thriving creative career. I can't wait to see what you'll create.

Preview of Kenneth Lovell 's Lessons

Learn Kenneth Lovell 's complete songwriting toolkit

How to use Kenneth's method of "Harmonic Surprise" to captivate viewers. 
How to read and understand a creative brief to deliver what the brand wants. 
How to use simple plugins to create compelling soundscapes.
How to create drama though harmonic choices and instrumentation.
How to add sound design to picture to create an aural environment.
How to compose, mix, master and deliver a commercial for broadcast.
How to choose the tempo for music to picture.
How to combine music and sound design to create an emotional response. 
AI-POWERED COACHING

Every single day in the app is 100% personalized to you.

Built with powerful AI, this app is unlike anything you've ever used before. Your entire experience will be designed just for you.

music_note

Score a Commercial: Creative Brief to Final Mix

Personalized Session • 16 min

Work through the full process of scoring a TV commercial, from interpreting a real creative brief to composing, sound designing, and delivering a polished mix. Every step is tailored to your skill level and creative goals.

What to do
assignment
Analyze the Creative Brief
3 min
chevron_right
book
Compose Harmonic Foundations
5 min
chevron_right
graphic_eq
Add Sound Design to Picture
4 min
chevron_right
check_circle
Mix, Master, and Deliver
4 min
chevron_right
How it works

Master music for ads in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What’s your main goal with music for ads?

Break into sync licensing for brands
Learn to score music to picture
Add sound design to my skill set
Master mixing and delivery for broadcast
1

Complete the onboarding quiz

Share your experience, goals, and interests so the app can tailor your music and sound design journey just for you.

Your Plan

Week 1

Foundations of Sync Scoring

Understanding Creative Briefs
Building a Sound Palette
Scoring Basic Commercials
Intro to Sound Design
Week 2Upcoming

Advanced Music & Sound Design

2

Get your personalized plan

Receive a step-by-step roadmap designed to help you master scoring, sound design, and mixing for commercials.

Today, March 8

6
V

Creative Brief Review

Lesson • 3 min

Sound Palette Setup

Activity • 4 min

Scoring to Picture

Session • 12 min

Mix & Master Check

Review • 5 min

3

Follow daily tasks to stay on track

Tackle bite-sized, interactive activities each day—compose, design, and mix with expert guidance and real-world examples.

Your Progress

Commercials Scored

7 total

+2 in the last week

DecemberMarch

Minutes Composing

210 min

+45 in the last week

DecemberMarch
4

Track progress & see real results

Monitor your growth, celebrate achievements, and gain confidence as you build professional skills for music and sound design.

It only takes 2 minutes to get started

starstarstarstarstar

Join over 1,000,000 people achieving their goals on Studio

Whatever your goal, find a life-changing app on Studio

Quote

The app is beyond compare!

The app is beyond compare! Best ever! I mean, this is like a Ferrari engine when I'm used to driving a tractor.
D
starstarstarstarstar
Daphne A.
Verified Studio customer
Quote

It's blown my mind

I love the app - it's blown my mind actually. I don't know how you've managed to make it so personalised but congratulations - it's just superb. I love how simple and uncomplicated it is (and very effective).
M
starstarstarstarstar
Martine L.
Verified Studio customer
Quote

The coaching is phenomenal

I use AI every day in my work and I absolutely love the app. The coaching is phenomenal. I've done multiple programs, but this is by far the best experience.
M
starstarstarstarstar
Monica R.
Verified Studio customer
Quote

I'm blown away by the personalization

As I use this app, I'm blown away by the personalization - it feels like it truly understands what I need. I can't say enough positive things about this app; it's been a game changer.
W
starstarstarstarstar
William T.
Verified Studio customer
Quote

Brilliant app! Five stars are not enough!

Brilliant app! Five stars are not enough! I cannot recommend this app more highly!
J
starstarstarstarstar
Jane M.
Verified Studio customer
Quote

This app is everything that I have been looking for

This app is everything that I have been looking for because it feels so personalized. I'm trying to accomplish extraordinary change in my life and that is exactly what I needed. Nothing but positive feedback from me, thank you again!
A
starstarstarstarstar
Amy C.
Verified Studio customer
Quote

Worth every penny

I have been using the app for over a month and it is proving to be worth every penny by providing personalized support, strategies and education in a structured environment that has really helped me to stay focused. It's a phenomenal tool!
T
starstarstarstarstar
Tim P.
Verified Studio customer
Forbes logoABC logoWall Street Journal logoVariety logoTechCrunch logo
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Today's the day

Start composing, designing, and mastering music for commercials

You’re only minutes away from getting your personalized music-for-ads plan. Start achieving your goals today alongside Kenneth Lovell.

targetMusic for Ads with Kenneth Lovell
6
V

Good morning!

Loading...

list_alt
No activities available for today.
Today
Plan
Progress
Coach
Quick Activity Update
more_horiz
What should I focus on today?
01:48 AM
Today, we'll focus on interpreting a new creative brief and building a unique harmonic foundation for your commercial score. These steps are essential for developing your signature sound and meeting client expectations.
01:49 AM
I'm traveling and only have 5 minutes today. Can you update my activities?
01:49 AM
Absolutely! I'll adjust today's activities so you can quickly review a creative brief and sketch out a simple harmonic idea. This way, you’ll keep your momentum and still make progress.
01:50 AM
targetMusic for Ads with Kenneth Lovell
6
V

Good morning!

Loading...

list_alt
No activities available for today.
You're on a roll!
6 day streak
March 2 - March 7
check
check
check
check
check
check
S
M
T
W
T
F
S
infoWhat counts towards your streak?
checkReview a progress update
checkFinish a lesson
checkComplete an activity or session
checkTrack a measurement
Today
Plan
Progress
Coach

Your Plan

calendar_month
No plan data available for this app.
Today
Plan
Progress
Coach

Your Progress

monitoring
No measurements configured for this app yet.
Today
Plan
Progress
Coach

Including everything you need to succeed:

music_note

Step-by-step scoring guides for real commercial projects

keyboard_arrow_down

Follow clear, actionable steps to compose, sound design, and deliver music for actual ad briefs.

assignment

Personalized learning path tailored to your experience and goals

keyboard_arrow_down

Get a curriculum that adapts to your skill level, interests, and schedule for maximum progress.

lightbulb

Pro techniques explained by a top industry composer

keyboard_arrow_down

Unlock insider methods for harmonic surprise, emotional scoring, and sound design from a proven expert.

quiz

Interactive quizzes to reinforce key concepts and skills

keyboard_arrow_down

Test your understanding after each lesson and lock in essential techniques for sync success.

feedback

Instant AI feedback on your music and sound design submissions

keyboard_arrow_down

Upload your work and receive actionable, personalized feedback to help you improve every time.

chat

24/7 coach chat for guidance and creative support

keyboard_arrow_down

Ask questions, get advice, or brainstorm ideas with your AI coach whenever inspiration strikes.

track_changes

Progress tracking to visualize your growth and achievements

keyboard_arrow_down

See your completed projects, skills mastered, and milestones reached as you level up your sync career.

settings

Mixing and mastering tools for broadcast-ready results

keyboard_arrow_down

Learn the full technical process to deliver polished, professional audio for any commercial project.

insights

Real-world briefs and challenges to build your portfolio

keyboard_arrow_down

Work on authentic assignments that mirror industry demands and help you stand out to clients.

Created by Kenneth Lovell

"My journey in music and sound design led me to create the app I always wished existed"

Kenneth Lovell

Kenneth Lovell

Acclaimed producer, Composer, Sound Designer and multi-instrumentalist. Has worked with artists like The Weeknd, Katy Perry and brands like AFLAC, Fedex and Home Depot.

From the very beginning of my career, I've been fascinated by the power of music and sound to shape emotion and tell stories—especially in the world of advertising. Over the years, I've had the privilege to work with some of the biggest names in music, like The Weeknd and Katy Perry, and to craft soundtracks for major brands including AFLAC, Fedex, and Home Depot. My work has taken me from composing for TV and radio ads to designing sound for global campaigns, and even earning a Clio for my collaboration with Travis Scott on 'Sicko Mode.'

But what truly drives me is the process: taking a creative brief, understanding a brand's vision, and transforming it into a sonic experience that resonates with millions. I've produced and composed across genres, from Nu Disco to Japanese Taiko, and my music has been heard on platforms from Netflix to MTV, and in countries around the world.

Despite all these experiences, I noticed there was no single, accessible resource that guided aspiring producers and composers through the entire process of scoring for commercials—from the first idea to the final broadcast-ready mix. That's why I built this app: to share my step-by-step approach, demystify the process, and empower you to break into the world of sync and commercial music with confidence.

My hope is that this app gives you the tools, insights, and inspiration you need to turn your musical skills into a thriving creative career. I can't wait to see what you'll create.

Preview of Kenneth Lovell 's Lessons

Learn Kenneth Lovell 's complete songwriting toolkit

How to use Kenneth's method of "Harmonic Surprise" to captivate viewers. 
How to read and understand a creative brief to deliver what the brand wants. 
How to use simple plugins to create compelling soundscapes.
How to create drama though harmonic choices and instrumentation.
How to add sound design to picture to create an aural environment.
How to compose, mix, master and deliver a commercial for broadcast.
How to choose the tempo for music to picture.
How to combine music and sound design to create an emotional response. 
AI-POWERED COACHING

Every single day in the app is 100% personalized to you.

Built with powerful AI, this app is unlike anything you've ever used before. Your entire experience will be designed just for you.

music_note

Score a Commercial: Creative Brief to Final Mix

Personalized Session • 16 min

Work through the full process of scoring a TV commercial, from interpreting a real creative brief to composing, sound designing, and delivering a polished mix. Every step is tailored to your skill level and creative goals.

What to do
assignment
Analyze the Creative Brief
3 min
chevron_right
book
Compose Harmonic Foundations
5 min
chevron_right
graphic_eq
Add Sound Design to Picture
4 min
chevron_right
check_circle
Mix, Master, and Deliver
4 min
chevron_right
How it works

Master music for ads in 4 simple steps

It only takes a few minutes to get started

Onboarding Quiz

What’s your main goal with music for ads?

Break into sync licensing for brands
Learn to score music to picture
Add sound design to my skill set
Master mixing and delivery for broadcast
1

Complete the onboarding quiz

Share your experience, goals, and interests so the app can tailor your music and sound design journey just for you.

Your Plan

Week 1

Foundations of Sync Scoring

Understanding Creative Briefs
Building a Sound Palette
Scoring Basic Commercials
Intro to Sound Design
Week 2Upcoming

Advanced Music & Sound Design

2

Get your personalized plan

Receive a step-by-step roadmap designed to help you master scoring, sound design, and mixing for commercials.

Today, March 8

6
V

Creative Brief Review

Lesson • 3 min

Sound Palette Setup

Activity • 4 min

Scoring to Picture

Session • 12 min

Mix & Master Check

Review • 5 min

3

Follow daily tasks to stay on track

Tackle bite-sized, interactive activities each day—compose, design, and mix with expert guidance and real-world examples.

Your Progress

Commercials Scored

7 total

+2 in the last week

DecemberMarch

Minutes Composing

210 min

+45 in the last week

DecemberMarch
4

Track progress & see real results

Monitor your growth, celebrate achievements, and gain confidence as you build professional skills for music and sound design.

It only takes 2 minutes to get started

starstarstarstarstar

Join over 1,000,000 people achieving their goals on Studio

Whatever your goal, find a life-changing app on Studio

Quote

The app is beyond compare!

The app is beyond compare! Best ever! I mean, this is like a Ferrari engine when I'm used to driving a tractor.
D
starstarstarstarstar
Daphne A.
Verified Studio customer
Quote

It's blown my mind

I love the app - it's blown my mind actually. I don't know how you've managed to make it so personalised but congratulations - it's just superb. I love how simple and uncomplicated it is (and very effective).
M
starstarstarstarstar
Martine L.
Verified Studio customer
Quote

The coaching is phenomenal

I use AI every day in my work and I absolutely love the app. The coaching is phenomenal. I've done multiple programs, but this is by far the best experience.
M
starstarstarstarstar
Monica R.
Verified Studio customer
Quote

I'm blown away by the personalization

As I use this app, I'm blown away by the personalization - it feels like it truly understands what I need. I can't say enough positive things about this app; it's been a game changer.
W
starstarstarstarstar
William T.
Verified Studio customer
Quote

Brilliant app! Five stars are not enough!

Brilliant app! Five stars are not enough! I cannot recommend this app more highly!
J
starstarstarstarstar
Jane M.
Verified Studio customer
Quote

This app is everything that I have been looking for

This app is everything that I have been looking for because it feels so personalized. I'm trying to accomplish extraordinary change in my life and that is exactly what I needed. Nothing but positive feedback from me, thank you again!
A
starstarstarstarstar
Amy C.
Verified Studio customer
Quote

Worth every penny

I have been using the app for over a month and it is proving to be worth every penny by providing personalized support, strategies and education in a structured environment that has really helped me to stay focused. It's a phenomenal tool!
T
starstarstarstarstar
Tim P.
Verified Studio customer
Quote

It's making a huge difference for me

I want to sincerely thank you for creating this product. I have not been a huge fan of AI in general, but this use case is exceptional. It's making a huge difference for me.
A
starstarstarstarstar
Alana G.
Verified Studio customer
Quote

Thank you for creating this app!

I'm only on day 4, but I already feel like the weight of the world has been lifted off my shoulders. Thank you for creating this app! It's already making such a difference <3
A
starstarstarstarstar
A. U.
Verified Studio customer
Quote

I am blown away

I went in with no expectations really. I've been in online coaching for 15 years professionally, and I know how hard it is to deliver something that is accessible and progressive. I am blown away.
B
starstarstarstarstar
Brahim
Verified Studio customer
Quote

One of the best discoveries ever

Studio has been one of the best discoveries ever. This app is amazing; fun, enjoyable, and so incredibly useful. I've never been one to use apps like these too much, but yours just blew my mind.
M
starstarstarstarstar
Maria
Verified Studio customer
Quote

I accomplished more in 4 weeks than 10 years

I feel like I accomplished more in the past 4 weeks than I did the past 10 years. I'm amazed by what you were able to pull off with Studio and I hope more people benefit from it.
M
starstarstarstarstar
Marty
Verified Studio customer
Forbes logoABC logoWall Street Journal logoVariety logoTechCrunch logo
FAQ

Your questions, answered

Who is this app for?
expand_more
What will I learn in this app?
expand_more
How much time do I need to dedicate to this app?
expand_more
Is this app suitable for beginners?
expand_more
How personalized is the experience?
expand_more
What kind of support is available?
expand_more
Today's the day

Start composing, designing, and mastering music for commercials

You’re only minutes away from getting your personalized music-for-ads plan. Start achieving your goals today alongside Kenneth Lovell.