Music has always been my way of connecting with the world, but breaking through as an independent artist wasn’t easy. When I released my first single, I had no label backing—just a vision, relentless drive, and a willingness to learn every part of the process myself. That single, 'Don't Worry 'Bout It', went on to break records in New Zealand, spending 33 weeks at #1 and earning triple platinum status. But the real story is what happened behind the scenes: writing, recording, mixing, mastering, and releasing everything on my own terms.
Over the years, I’ve released multiple albums, each one teaching me more about the creative process, the business side, and the power of staying independent. I built my own label, Arch Angel Records, so I could control my music and help others do the same. Every step—from crafting lyrics to designing cover art, from planning releases to mastering social media—has been a lesson in resilience and innovation.
I created this app to share everything I’ve learned, so you don’t have to figure it out alone. Whether you’re just starting out or looking to take your music to the next level, my goal is to give you the tools, strategies, and confidence to release your own music independently. I hope this app empowers you to find your unique sound, build your audience, and achieve your dreams—just like I did.
